'Sayuringo' renamed to 'Sayukiwi'!? New WEB CM 'Plenty of Red Nectar Sayukiwi' Released, Starring Sayuri Matsumura Praising its Deliciousness!
Zespri International Japan is releasing a new WEB CM for 'Zespri Ruby Red Kiwi' on April 14th, starring Sayuri Matsumura. She promotes the berry-like sweetness of the kiwi, even 'renaming' herself 'Sayukiwi'.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 17:00
- 🔍 Collected: April 14, 2026 at 08:31
- 🤖 AI Analyzed: April 19, 2026 at 19:33 (131h 1m after Collected)
Zespri International Japan K.K. (Headquarters: Minato-ku, Tokyo / President: Ichiro Anzai) will release the WEB CM Zespri Ruby Red Kiwi "Plenty of Red Nectar Sayukiwi" edition starting Tuesday, April 14, 2026.
The WEB CM features talent Sayuri Matsumura, who just became a mom last month. In the video, Matsumura introduces the deliciousness of the "Zespri Ruby Red Kiwi," which is so full of red nectar that she groans with delight, to the point of changing her nickname from "Sayuringo" to "Sayukiwi." In the post-shoot interview, she spoke about the unique deliciousness of the "Ruby Red Kiwi" and the secret to the nutrition that the postpartum "Sayukiwi" should be consuming.
In addition, coinciding with the release of the WEB CM, a giveaway campaign will be held on X where you can win a Kiwi Brothers Red plush toy (small size) by posting with the hashtag "#PlentyOfRedNectar".
Sayuringo groans that it's so delicious she'll change her name!
"Sayukiwi" introduces the "Zespri Ruby Red Kiwi" full of red nectar!
"Zespri Ruby Red Kiwi" is, as the name suggests, a variety of kiwi with red flesh like a jewel, developed over more than 20 years. It is a rare, small variety that is difficult to cultivate, and it contains "anthocyanin" and "vitamin C," which are great for beauty. Unlike previous kiwis, it features a "luxurious sweetness like ripe berries" full of red nectar.
In this WEB CM, "Sayukiwi," who was so captivated by its deliciousness that she changed her name, fully talks about the charm of the "Ruby Red Kiwi." Through the unique expressions of "Sayukiwi," who has done many food reports, she attractively introduces the unique charms of the "Ruby Red Kiwi," such as her surprise at the deliciousness that led to her name change, and the fact that it is full of nutrients that are great for postpartum when nutrition tends to be lacking. Also pay attention to the childcare episodes of "Sayukiwi," who just gave birth, and that catchphrase loved during her Nogizaka days!?
[CM Overview]
Title: Zespri Ruby Red Kiwi "Plenty of Red Nectar Sayukiwi Name Change Announcement" Edition (15 seconds)
Starring: Sayuri Matsumura
Release Date: Tuesday, April 14, 2026, 8:00 AM
Main Story YouTube URL (15-second Ver): https://youtu.be/5-8Atn4Otuo
Title: Zespri Ruby Red Kiwi "Plenty of Red Nectar Sayukiwi Interview" Edition (60 seconds)
Starring: Sayuri Matsumura
Release Date: Tuesday, April 14, 2026, 12:00 PM
Main Story YouTube URL (60-second Ver): https://youtube.com/shorts/Xg6kw4_sBMQ
[Shooting Episodes]
"Sayukiwi" entered the studio in a high-class red outfit inspired by the "Ruby Red Kiwi." She received an explanation about the content of the name change announcement video, smiled, and the shoot started in a harmonious atmosphere. When filming began, "Sayukiwi" looked at the camera with a refreshing expression. She was seen working hard on the shoot. As the scenes progressed, in the scene where she eats the kiwi, she changes her expression and looks at the camera with a smile. When the camera stopped, she widened her eyes in surprise at the deliciousness of the kiwi.
In the scene where she films her lines, the shooting progressed smoothly with "Sayukiwi's" characteristic use of eye contact. When the shoot ended, she was finally handed a bouquet of flowers and a "Kiwi Brothers" plush toy. She was seen rejoicing while touching the plush toy, saying, "So cute~" and "Sayukiwi!"
["Sayukiwi" Interview]
Q. Please convey the deliciousness of the "Ruby Red Kiwi" to everyone.
It's very sweet, really has a flavor like ripe berries, is full of red nectar, and I think it's delicious. It has a very rich sweetness, but it also has a moderate acidity, making it refreshing and easy to eat.
Q. In relation to it being a premium kiwi, have you had a premium experience recently?
After giving birth, when I go out into town, there are more opportunities for many people to help me. When I go out with my child, there are naturally many people who call out to me when they cry. Being a mother myself, I worry, "What should I do, they are crying, am I bothering the people around me?" but when they say "It's okay" or "Crying energetically...
The WEB CM features talent Sayuri Matsumura, who just became a mom last month. In the video, Matsumura introduces the deliciousness of the "Zespri Ruby Red Kiwi," which is so full of red nectar that she groans with delight, to the point of changing her nickname from "Sayuringo" to "Sayukiwi." In the post-shoot interview, she spoke about the unique deliciousness of the "Ruby Red Kiwi" and the secret to the nutrition that the postpartum "Sayukiwi" should be consuming.
In addition, coinciding with the release of the WEB CM, a giveaway campaign will be held on X where you can win a Kiwi Brothers Red plush toy (small size) by posting with the hashtag "#PlentyOfRedNectar".
Sayuringo groans that it's so delicious she'll change her name!
"Sayukiwi" introduces the "Zespri Ruby Red Kiwi" full of red nectar!
"Zespri Ruby Red Kiwi" is, as the name suggests, a variety of kiwi with red flesh like a jewel, developed over more than 20 years. It is a rare, small variety that is difficult to cultivate, and it contains "anthocyanin" and "vitamin C," which are great for beauty. Unlike previous kiwis, it features a "luxurious sweetness like ripe berries" full of red nectar.
In this WEB CM, "Sayukiwi," who was so captivated by its deliciousness that she changed her name, fully talks about the charm of the "Ruby Red Kiwi." Through the unique expressions of "Sayukiwi," who has done many food reports, she attractively introduces the unique charms of the "Ruby Red Kiwi," such as her surprise at the deliciousness that led to her name change, and the fact that it is full of nutrients that are great for postpartum when nutrition tends to be lacking. Also pay attention to the childcare episodes of "Sayukiwi," who just gave birth, and that catchphrase loved during her Nogizaka days!?
[CM Overview]
Title: Zespri Ruby Red Kiwi "Plenty of Red Nectar Sayukiwi Name Change Announcement" Edition (15 seconds)
Starring: Sayuri Matsumura
Release Date: Tuesday, April 14, 2026, 8:00 AM
Main Story YouTube URL (15-second Ver): https://youtu.be/5-8Atn4Otuo
Title: Zespri Ruby Red Kiwi "Plenty of Red Nectar Sayukiwi Interview" Edition (60 seconds)
Starring: Sayuri Matsumura
Release Date: Tuesday, April 14, 2026, 12:00 PM
Main Story YouTube URL (60-second Ver): https://youtube.com/shorts/Xg6kw4_sBMQ
[Shooting Episodes]
"Sayukiwi" entered the studio in a high-class red outfit inspired by the "Ruby Red Kiwi." She received an explanation about the content of the name change announcement video, smiled, and the shoot started in a harmonious atmosphere. When filming began, "Sayukiwi" looked at the camera with a refreshing expression. She was seen working hard on the shoot. As the scenes progressed, in the scene where she eats the kiwi, she changes her expression and looks at the camera with a smile. When the camera stopped, she widened her eyes in surprise at the deliciousness of the kiwi.
In the scene where she films her lines, the shooting progressed smoothly with "Sayukiwi's" characteristic use of eye contact. When the shoot ended, she was finally handed a bouquet of flowers and a "Kiwi Brothers" plush toy. She was seen rejoicing while touching the plush toy, saying, "So cute~" and "Sayukiwi!"
["Sayukiwi" Interview]
Q. Please convey the deliciousness of the "Ruby Red Kiwi" to everyone.
It's very sweet, really has a flavor like ripe berries, is full of red nectar, and I think it's delicious. It has a very rich sweetness, but it also has a moderate acidity, making it refreshing and easy to eat.
Q. In relation to it being a premium kiwi, have you had a premium experience recently?
After giving birth, when I go out into town, there are more opportunities for many people to help me. When I go out with my child, there are naturally many people who call out to me when they cry. Being a mother myself, I worry, "What should I do, they are crying, am I bothering the people around me?" but when they say "It's okay" or "Crying energetically...