The Day Interview and Tour Data Transformed into 'Management Assets'. Neo Style, an Elder Care Facility Introduction Company, Initiated a Full-Scale Field-Driven AX Ahead of the 2040 Labor Shortage.
Neo Style, an elder care facility introduction company, has launched an AI Transformation (AX) initiative, utilizing AI to analyze interview and tour data and convert it into 'management assets' in anticipation of the 2040 labor shortage. This initiative aims to overcome the individualization of experience, enhance operational efficiency, and improve the accuracy of facility matching.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 01:49
- 🔍 Collected: April 30, 2026 at 17:32
- 🤖 AI Analyzed: April 30, 2026 at 17:45 (13 min after Collected)
“Can't we make better use of this interview data?”
Elderly care facility counselors sometimes conduct interviews lasting 80 to 90 minutes a day.
The anxiety of families, their feelings for their parents, the struggle in choosing a facility—those voices, filled with emotion, have remained dormant as data until now.
However, now, this interview data is being analyzed and accumulated by AI, beginning to transform into 'management assets' that remain within the organization.
And this transformation is not limited to interviews. During facility tours, data is also accumulated, creating a role as an 'Admission Consultant' that delivers value not only to prospective residents but also to the facilities themselves.
This is a field report on AX (AI Transformation) in elder care, quietly advanced by Neo Style Co., Ltd. since 2025.
Neo Style Co., Ltd.
Neo Care Kobe Elderly Home Introduction Center (operated by Neo Style Co., Ltd.) is a free consultation center that supports admission to elderly homes and nursing care facilities, primarily in Kobe City and extending from Nishinomiya to Himeji. They consistently support everything from proposing facilities that meet budget, location, and desired conditions, to accompanying tours and assisting with admission procedures. Experienced dedicated staff members closely assist individuals and their families in finding the optimal facility.
Zept LLC
An AI management consulting company based in Himeji City, Hyogo Prefecture. Founded by CEO Koji Enoki. They have a track record of supporting over 230 companies and serve as AI consultants (external CAIO: Chief AI Officer) for over 20 companies, directly assisting management.
■ Why now? The 'Time Limit' of 2040
The front lines of the elder care facility introduction business are facing two conflicting pressures towards 2040.
Rapid increase in demand: The peak of the elderly population is approaching, and the number of families needing to find facilities continues to grow.
Decrease in workforce: The working population is declining, making it increasingly difficult to increase the number of veteran counselors.
“If we try to solve it through recruitment, costs will increase. Knowledge will become individualized. Sooner or later, we will reach our limit.”
—Masahiro Fujimoto, representative of Neo Style, decided to introduce AI because he directly confronted this reality with numbers.
■ Five Changes on the Ground
Change 1 | Interview data became an 'asset'
Content from 80-90 minute interviews is analyzed, structured, and accumulated by AI. 'Voices of families' that previously existed only in the counselors' memories have transformed into data that can be utilized by the organization. Recording, analysis, and handover are completed simultaneously, allowing even new counselors to provide service at the same level as veterans.
▎ “Dormant interview data has become a valuable asset usable by the entire organization.” (Counselor)
Change 2 | Tacit knowledge became a 'permanent asset'
The facility selection know-how of veteran counselors was designed as a 'facility matching specialized Gem'. Even if staff change, experience remains within the organization.
Change 3 | Spreadsheets became the 'command center'
Inquiry priorities are automatically determined using the =AI() function, and next actions are suggested. The time counselors spend on judgment has significantly decreased.
Change 4 | Tour data became 'Admission Consultant for Facilities'
Counselors accompany prospective residents to an average of three facilities. 'Why a particular facility was chosen' and 'why it was not chosen'—the accumulation of these judgments previously existed only in the counselors' experience and intuition.
Now, Neo Style's AI accumulates and analyzes this tour accompaniment data. It systematizes the conditions for chosen facilities and the reasons for being overlooked, utilizing this for more precise matching for the next prospective residents.
Furthermore, this data holds great value for facilities themselves. By understanding what conditions prospective residents use to choose facilities, and why they choose other facilities—knowing these real voices helps facilities improve their own services.
Neo Style is now beginning to take on the role of an 'Admission Consultant' that delivers value to both residents and facilities, going beyond the traditional scope of a facility referral agency.
“While searching for facilities for prospective residents, we realized that this data could also contribute to the business improvement of the facilities themselves. We believe this is a new form of value for the referral business.”
(Masahiro Fujimoto, Representative of Neo Style)
■ The key is a culture where 'the president is the biggest user'
The biggest factor enabling these changes is President Masahiro Fujimoto's own stance.
He himself tries out the latest technologies, such as the =AI() function, as soon as they emerge, and deploys them to the field.
The president's continuous pursuit of the latest information encouraged all staff to utilize AI.
Many companies have introduced AI, but very few have management who are proficient in using the latest tools themselves. This is Neo Style's biggest differentiator.
■ Comments
“Interview data...
Elderly care facility counselors sometimes conduct interviews lasting 80 to 90 minutes a day.
The anxiety of families, their feelings for their parents, the struggle in choosing a facility—those voices, filled with emotion, have remained dormant as data until now.
However, now, this interview data is being analyzed and accumulated by AI, beginning to transform into 'management assets' that remain within the organization.
And this transformation is not limited to interviews. During facility tours, data is also accumulated, creating a role as an 'Admission Consultant' that delivers value not only to prospective residents but also to the facilities themselves.
This is a field report on AX (AI Transformation) in elder care, quietly advanced by Neo Style Co., Ltd. since 2025.
Neo Style Co., Ltd.
Neo Care Kobe Elderly Home Introduction Center (operated by Neo Style Co., Ltd.) is a free consultation center that supports admission to elderly homes and nursing care facilities, primarily in Kobe City and extending from Nishinomiya to Himeji. They consistently support everything from proposing facilities that meet budget, location, and desired conditions, to accompanying tours and assisting with admission procedures. Experienced dedicated staff members closely assist individuals and their families in finding the optimal facility.
Zept LLC
An AI management consulting company based in Himeji City, Hyogo Prefecture. Founded by CEO Koji Enoki. They have a track record of supporting over 230 companies and serve as AI consultants (external CAIO: Chief AI Officer) for over 20 companies, directly assisting management.
■ Why now? The 'Time Limit' of 2040
The front lines of the elder care facility introduction business are facing two conflicting pressures towards 2040.
Rapid increase in demand: The peak of the elderly population is approaching, and the number of families needing to find facilities continues to grow.
Decrease in workforce: The working population is declining, making it increasingly difficult to increase the number of veteran counselors.
“If we try to solve it through recruitment, costs will increase. Knowledge will become individualized. Sooner or later, we will reach our limit.”
—Masahiro Fujimoto, representative of Neo Style, decided to introduce AI because he directly confronted this reality with numbers.
■ Five Changes on the Ground
Change 1 | Interview data became an 'asset'
Content from 80-90 minute interviews is analyzed, structured, and accumulated by AI. 'Voices of families' that previously existed only in the counselors' memories have transformed into data that can be utilized by the organization. Recording, analysis, and handover are completed simultaneously, allowing even new counselors to provide service at the same level as veterans.
▎ “Dormant interview data has become a valuable asset usable by the entire organization.” (Counselor)
Change 2 | Tacit knowledge became a 'permanent asset'
The facility selection know-how of veteran counselors was designed as a 'facility matching specialized Gem'. Even if staff change, experience remains within the organization.
Change 3 | Spreadsheets became the 'command center'
Inquiry priorities are automatically determined using the =AI() function, and next actions are suggested. The time counselors spend on judgment has significantly decreased.
Change 4 | Tour data became 'Admission Consultant for Facilities'
Counselors accompany prospective residents to an average of three facilities. 'Why a particular facility was chosen' and 'why it was not chosen'—the accumulation of these judgments previously existed only in the counselors' experience and intuition.
Now, Neo Style's AI accumulates and analyzes this tour accompaniment data. It systematizes the conditions for chosen facilities and the reasons for being overlooked, utilizing this for more precise matching for the next prospective residents.
Furthermore, this data holds great value for facilities themselves. By understanding what conditions prospective residents use to choose facilities, and why they choose other facilities—knowing these real voices helps facilities improve their own services.
Neo Style is now beginning to take on the role of an 'Admission Consultant' that delivers value to both residents and facilities, going beyond the traditional scope of a facility referral agency.
“While searching for facilities for prospective residents, we realized that this data could also contribute to the business improvement of the facilities themselves. We believe this is a new form of value for the referral business.”
(Masahiro Fujimoto, Representative of Neo Style)
■ The key is a culture where 'the president is the biggest user'
The biggest factor enabling these changes is President Masahiro Fujimoto's own stance.
He himself tries out the latest technologies, such as the =AI() function, as soon as they emerge, and deploys them to the field.
The president's continuous pursuit of the latest information encouraged all staff to utilize AI.
Many companies have introduced AI, but very few have management who are proficient in using the latest tools themselves. This is Neo Style's biggest differentiator.
■ Comments
“Interview data...