Amazfit Bip Max Launched: A Versatile Smartwatch Packing a 2.07" AMOLED, 20-Day Battery, and AI for 18,980 JPY

Zepp Health Corporation, a global company providing smart wearable devices in over 90 countries worldwide, officially launched the latest model of its square smartwatch, the 'Amazfit Bip Max', on Thursday, May 21, 2026.

Following the success of the 'Amazfit Active Max' released in January 2026, which claimed the number one spot in Amazon's new release rankings, the appeal of the '5 MAX' concept has proven highly effective in the market. Building on this momentum, the highly anticipated Max version of the Bip series has finally arrived. Featuring a 2.07-inch large AMOLED display boasting a peak brightness of 3,000 nits, GPT-4o powered AI voice control 'Zepp Flow', 4GB of storage for offline maps and music playback, and a long-lasting battery that offers up to 20 days of use—it packs premium-level features while maintaining an entry-level price of 18,980 JPY (tax included).

At this price point of 18,980 JPY, it condenses five 'MAX' points comparable to higher-tier models. For all users who demand 'more' from their smartwatches, Amazfit once again pushes beyond conventional limits.

■ Bip Max: 5 MAX Points

【MAX Point 1】 MAX Screen: 2.07-inch Large AMOLED, 3,000-nit Peak Brightness
The Amazfit Bip Max is equipped with a 2.07-inch AMOLED display, one of the largest in its class for square smartwatches. With a high-definition resolution of 432x514 pixels (324 PPI) and a peak brightness of 3,000 nits, it ensures exceptional visibility even under strong outdoor sunlight.
The touchscreen utilizes scratch-resistant tempered glass, providing peace of mind during daily activities. The large screen allows for more intuitive viewing of health data and map information, enhancing the joy of using a smartwatch.
Amazfit has actively pursued 'readability', a feature that has historically been difficult to achieve in this price range.

【MAX Point 2】 MAX Battery: Up to 20 Days of Typical Use on a 2-Hour Charge
A full charge takes only about 2 hours. With just that, it can operate continuously for up to 20 days under typical usage conditions. Users are freed from the burden of nightly charging and do not need to carry a charger while traveling.
The large 550mAh battery supports up to 10 days of heavy usage and up to 40 hours of continuous operation with GPS tracking enabled for outdoor activities. It is a reliable companion for extended activities such as running, hiking, and cycling.
Charging is smooth thanks to a magnetic connector, designed to minimize charging stress in busy daily lives.

【MAX Point 3】 MAX Features: 4GB Storage for Maps and Music Playback, Leading the Price Category
It features 4GB of onboard storage, which is top-of-the-class for smartwatches in this price range. This storage supports offline map and navigation functions (including turn-by-turn routing), as well as local music storage and playback. Users can seamlessly utilize maps and listen to music right from their wrists while running or out and about, without needing to carry a smartphone.

Health management features are also comprehensive. Equipped with the BioTracker 6.0 PPG biometric sensor (5PD + 2LED), it supports 24-hour heart rate monitoring, blood-oxygen saturation (SpO₂) measurement, stress monitoring, and sleep tracking. The 'Biocharge' score, which quantifies sleep quality and daytime condition, helps users understand their physical and mental recovery status.
The combination of a 5-satellite positioning system (GPS / GLONASS / Galileo / BeiDou / QZSS) and a circularly polarized GPS antenna ensures highly reliable location tracking. Furthermore, it supports over 150 sports modes, catering to a wide variety of activities including running, cycling, swimming, and yoga. With a 5ATM water-resistance rating, it can be safely used while swimming or in the rain.

【Supplementary Information】 Using Offline Maps for Mountaineering
The Bip Max includes contour map support and a large 4GB storage capacity—features previously unavailable on entry-level models. It also supports offline navigation by importing GPX data from platforms like YAMAP and Yamareco, making it highly useful for casual hiking and introductory mountaineering.
However, for serious mountaineering purposes requiring features like ultra-long GPS battery life, a barometric altimeter, dual-band GPS, and MIL-spec durability, the 'Amazfit T-Rex Series' is recommended.