Survey of 160 Runners Reveals Top Smartwatch Priorities: Battery, GPS, and Visibility—Amazfit Active 3 Premium Receives High Praise from Trial Participants
The Amazfit Active 3 Premium earns high marks from runners, with new colors now available.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 20:31
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1392h 55m after Published)
Zepp Health Corporation, a global leader in the smart wearable market, conducted a survey of 160 runners at the "Amazfit Active 3 Premium Launch Experience Event," held at the Ariake Frontier Building 1F Atrium from February 27 (Fri) to February 28 (Sat), 2026, for its smartwatch brand, "Amazfit."
The survey revealed that the features runners value most in a smartwatch are "battery performance," "GPS accuracy," and "screen visibility." The Amazfit Active 3 Premium received high praise in all three of these top categories following hands-on trials. Additionally, the event saw female runners account for approximately 30% of attendees, highlighting that interest in smartwatches is growing regardless of gender.
In light of these findings, new colors—Atlas Blue and Aero White—will officially launch on March 26, 2026 (Thu). The Aero White model, in particular, features a clean, white-based design that is highly versatile, making it easy to match with outfits not only for running but also for work and daily life. We encourage female runners who want a single watch that transitions seamlessly from active running to everyday styling to try it out. It will be available in three colors, including the previously released Apex Silver, with a suggested retail price of 28,900 yen (tax included).
■ Survey Summary
● Top 3 factors runners prioritize when purchasing a smartwatch: "Battery performance," "GPS accuracy," and "Screen visibility" (multiple answers allowed).
● Current smartwatch brand usage: Garmin accounts for over half, followed by COROS at approximately 11.8% and Apple at approximately 9.3%, while about 11.8% do not currently use a smartwatch.
● Top features praised after trying the Amazfit Active 3 Premium: "Screen brightness/visibility" was the top choice, followed by "Battery performance" and "GPS accuracy."
● Running watch budget: The "20,000–30,000 yen" range is the most popular, with about 25% of respondents willing to spend 40,000 yen or more, indicating a segment of users willing to consider higher price points depending on functionality.
■ Survey Overview
- Survey Name: Amazfit Active 3 Premium Launch Event Attendee Survey
- Survey Organizer: Zepp Health Corporation
- Location: Ariake Frontier Building 1F Atrium (Amazfit Running Product Experience Event Venue)
- Survey Period: February 27 (Fri) – February 28 (Sat), 2026
- Target: 160 runners attending the event
- Method: On-site survey (voluntary response)