COCO'S to Launch Haikyu!! Collaboration Campaign, “Let’s Meet at COCO'S Again Today!”

COCO'S Japan announced that its nationwide family restaurant chain COCO'S will hold a collaboration campaign with the popular anime Haikyu!! from Tuesday, May 19 to Monday, June 29. The campaign, titled “Let’s Meet at COCO'S Again Today!”, features newly drawn original visuals showing Karasuno High characters Shoyo Hinata, Tobio Kageyama, Kei Tsukishima, and Tadashi Yamaguchi, along with Aoba Johsai High characters Toru Oikawa, Hajime Iwaizumi, Issei Matsukawa, and Takahiro Hanamaki gathering at COCO'S, choosing menu items, and enjoying takeout. Campaign highlights include original A4 clear files with eligible menu orders, breakfast items with COCO'S-exclusive flake stickers, in-store exclusive voice content, famous anime scenes shown on ordering touch panels, a web lottery for limited goods, an official X follow-and-repost campaign, standing panel displays and limited merchandise at select stores, special decorations at the Heiwadai location, and special panels at Sendai Nagamachi and Sendai Yagiyama stores. The campaign applies to 504 stores nationwide, excluding airport locations. Limited collaboration menu items will be released in two waves: the first features a Karasuno-inspired Japanese curry foil-baked hamburger steak and a Hinata-and-Kageyama Mont Blanc parfait, while the second features an Aoba Johsai-inspired cheese fondue-style foil-baked hamburger steak and an Oikawa-and-Iwaizumi parfait. Purchase limits will be enforced to prevent resale, food waste, and purchases for commercial purposes.