Zenshin Inc. (hereinafter "Zenshin"), which operates "Commit Sales," a partnership-based sales support service specializing in launching BDR (new business development inside sales) teams, has released a case study on its implementation with BaseMe Inc. (hereinafter "BaseMe"), an operator of an AI recruitment agent. Amidst challenges of declining closing rates and a black-box approach in sales outsourcing focused solely on appointment numbers during the PMF (Product-Market Fit) stage of startups, Zenshin emphasized a process of "co-developing customer value." The company is now sharing the real journey that led to increased meeting supply rates from its main target audience and a dramatically improved deal conversion rate compared to other channels.

About BaseMe Inc.: https://baseme.co.jp/

About BaseMe AI Agent: https://baseme.app/lp/solution

Full Case Study Article: https://zenshin-inc.biz/case/baseme

The "Wall of Inside Sales Launch" and "Black Box of Outsourcing" Faced by Startups and New Businesses

For new business launches and startups, building a high-quality inside sales organization internally is extremely difficult, and initial lead acquisition (BDR launch) is a major challenge for many business leaders. While external sales agencies are often relied upon, performance-based outsourcing contracts tend to prioritize the quantity of appointments over their quality due to their structure. Furthermore, issues such as a "black box" where it's unclear how customers are being engaged through specific sales pitches, and a lack of accumulated sales know-how within the company, frequently arise.

Zenshin's representative, drawing from past experience as a sales manager at a startup and as an external sales consultant, deeply understands these "BDR launch challenges." Driven by a strong desire to be "a partner who co-discovers winning strategies for new businesses, not just a labor force for appointment acquisition," Zenshin offers "Commit Sales," a partnership-based BDR support service that co-develops customer value.

Case Study Highlights: BaseMe Inc.

BaseMe, which operates an AI recruitment agent, faced the following challenges:

- The number of meetings was a bottleneck with in-house inside sales alone. - Past performance-based sales outsourcing led to a worsening closing rate due to a focus on appointment volume. - The sales agency's activities were a black box, and knowledge was not accumulated internally.

[Why Zenshin Was Chosen]

- Deep empathy for the company's "mission" and understanding of why the product is necessary, not just for selling the service. - Strength in approaching challenging target audiences, including enterprises and mega-ventures.

[Results After Implementation]

- Significant increase in meeting supply rates from the main target audience, leading to improved deal conversion rates compared to other channels. - Raw customer feedback and meeting minutes from outbound activities were fed back into the company, directly contributing to improvements in in-house sales pitches. - The service functioned as an outbound channel that co-developed customer value by hypothesizing "why the rejection occurred" and "what if we proposed from this angle," rather than simply ending with "this product couldn't be sold."

▼ The full case study interview can be viewed here:

https://zenshin-inc.biz/case/baseme

About "Commit Sales," a Specialized BDR Launch Support Service

"Commit Sales" is a partnership-based BDR (new business development) support service specializing in the PMF stage of new businesses and startups, and the launch of BDR channels. It goes beyond "just getting appointments" by fostering a Can-Do mindset (how to get appointments, how to present the product) to rapidly iterate PDCA and generate high-quality meetings.

Features:

Feature 1: High-quality approach by individuals with 0 to 1 and 1 to 10 experience in B2B businesses.

Feature 2: Not just task outsourcing, but creating winning patterns through strategy planning, list creation, and script verification.

Feature 3: Immediate feedback of market insights into business decisions, contributing to continuous business growth.

About Zenshin Inc.

Operating as a "practical partner accelerating business growth," Zenshin provides sales support and BPO services specialized for new businesses. Their strength lies in a flexible support system tailored to the company's phase, from launching BDR organizations to building inside sales and consulting on sales strategy.

[Company Overview]

Company Name: Zenshin Inc.

Location: 3-18-10 Aobadai, Meguro-ku, Tokyo 153-0042

Representative: Masashi Kishimoto

Business Activities: Sales Agency Business, BPO Business, Sales Consulting URL: https://zenshin-inc.biz

[Contact Information for This Matter]

Zenshin Inc.: Masashi Kishimoto

Email: masashi.kishimoto@zenshin-inc.biz

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  • Source: PR TIMES
  • Category: 事例公開