Gift EC 'TANP' Adopts Zenshin's BDR Support 'Commit Sales', Achieving Contracts in 3 Months

Zenshin Inc. (Headquarters: Tokyo; CEO: Masashi Kishimoto; hereinafter 'Zenshin'), which provides the 'Commit Sales' sales support service specialized for new businesses, announced the publication of a case study regarding BDR (Business Development Representative / outbound sales) support for TANP Inc. (Headquarters: Tokyo; CEO: Takasu Saito; hereinafter 'TANP'), the operator of the gift e-commerce platform 'TANP'.

'Difficulty in Hiring Sales Personnel' and 'Startup Barriers' Faced by New Business Managers
Currently, many B2B companies are facing a severe shortage of sales personnel. Particularly during the launch phase of a new business, advanced sales skills and organizational know-how are required to pioneer uncertain markets. However, business growth often stagnates due to challenges such as 'lack of internal knowledge on acquiring new clients' and 'lack of time to spend on hiring and training costs.'

To solve these issues, Zenshin offers 'Commit Sales,' a BDR agency service for new businesses where specialized members with experience in the 0-to-1 and 1-to-10 phases of B2B businesses provide 'hands-on' support from strategy formulation to execution.

■ Case Study: TANP Inc. (Operator of gift EC 'TANP')
Since its founding in 2017, TANP has achieved rapid growth in the personal gift market. In the fall of 2023, the company began its full-scale entry into the B2B sector, such as employee benefits and sales promotion support. At the time, the company had almost no personnel with B2B sales expertise internally, making it an urgent task to independently establish a 'reproducible lead generation' system.

[Key Points for Selecting Zenshin and Results]
- Competency Supplementation: Immediately securing specialized outbound sales capabilities not available internally through external resources.
- Overwhelming PDCA Speed: A system that allows for a minimum start and enables early PDCA cycles, including validation of lists and scripts.
- Contracts Within 3 Months: Securing contracts and prospective deals within three months of initiation, establishing reproducible lead generation.

■ Comment from Takasu Saito, CEO of TANP Inc.
'In the 0-to-1 phase of a new business, saving time is absolutely critical. Rather than forcing the creation of an internal organization through trial and error, it is ultimately faster to entrust external experts to verify channel effectiveness once the value proposition is somewhat solidified. Having a partner like Zenshin, who acts flexibly according to the situation, allows us to focus on the core of the business where we should originally be concentrating.'

■ Comment from Masashi Kishimoto, CEO of Zenshin Inc.
'Through my own experience launching sales organizations at startups and working at consulting firms, I have witnessed firsthand how many new businesses struggle with the sales barrier. Our mission is not merely providing labor but acting as a strategic partner to pioneer uncertain markets. By contributing to the business growth of B2B companies, we aim to accelerate the industrial development of Japan as a whole.'

■ About 'Commit Sales' - BDR Support Specialized for New Businesses
An outbound sales support service specialized for launching new businesses.
Feature 1: High-quality approach by experienced professionals in the 0-to-1 and 1-to-10 phases of B2B business.
Feature 2: Not just a proxy for tasks, but creating a winning pattern through strategy formulation, list creation, and script verification.
Feature 3: Immediately feeding back market responses to business decisions, contributing to continuous business growth.

■ About Zenshin Inc.
As a 'practical partner accelerating business growth,' Zenshin operates sales support and BPO businesses specialized in new businesses. Their strength lies in a flexible support system tailored to the company's phase, ranging from launching BDR organizations to building inside sales and consulting on sales strategies.