New Best Practice for Accelerating New Business Launch: Zenshin Publishes Case Study of BDR Implementation for TRUSTDOCK, the No.1 eKYC Service Provider
Zenshin Inc. has released a case study of its hands-on BDR (Business Development Representative) launch support for 'Careefy', a new career service by TRUSTDOCK, showcasing how outsourced execution and PMF strategy overcome sales hiring challenges.
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- 📰 Published: April 9, 2026 at 20:10
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Zenshin Inc. (Headquarters: Tokyo, CEO: Masafumi Kishimoto, hereinafter 'Zenshin'), a provider of sales outsourcing and BPO services under the 'Commit Sales' brand, has published a case study regarding its support in launching the BDR (Business Development Representative / Outbound Sales) for 'Careefy', a new business and career transition service developed by TRUSTDOCK Inc. (Headquarters: Chiyoda-ku, Tokyo, CEO: Takahiro Chiba, hereinafter 'TRUSTDOCK'), which boasts the No.1 share (*) of implementations in the online identity verification (eKYC) service sector.
Amidst a severe shortage in hiring sales professionals, the case study details the successful outcomes of Zenshin's support as a 'hands-on B2B sales outsourcing partner'. It highlights how they go beyond mere resource provision to break through the uncertainties of new business development.
* As of December 2024, the number of implementations among services that develop core eKYC functions in-house (according to Tokyo Shoko Research).
▼ About TRUSTDOCK Inc.
https://biz.trustdock.io/
▼ About Careefy
https://careefy.jp/
▼ Full text of the case study article is available here
https://zenshin-inc.biz/case/TRUSTDOCK
## The Wall of Sales Hiring Shortages and 'New Business Launches'
Currently, the 'shortage of sales professionals' is becoming a severe issue for many B2B companies. In particular, launching a BDR (outbound sales) team for a new business requires high-level strategic thinking and execution capabilities, creating a challenge where companies cannot maintain business speed relying solely on in-house hiring.
General sales outsourcing services tend to be chosen during the 'growth phase' after a selling model has already been established. However, utilizing the CEO's experience in launching sales at startups and consulting knowledge, Zenshin specializes in supporting the 'phase where you want to launch a business or organization from scratch with a sense of speed'.
This time, we have published the process and results of why TRUSTDOCK, a leading company in the eKYC market, chose Zenshin as a partner to pioneer the uncharted market of career transition services.
## Reasons Why TRUSTDOCK Chose Zenshin and the Support Provided
When approaching the new market, TRUSTDOCK faced the challenge of balancing the testing of strategic hypotheses with execution speed.
Consulting as BDR Launch Professionals: Rather than merely securing appointments, they conducted concurrent data collection and analysis to achieve PMF (Product-Market Fit), figuring out 'what kind of messaging resonates with which targets'.
Commitment to a 'Hands-on' Approach: It's not consulting that ends with strategy formulation; they execute the gritty work themselves (BPO) and immediately feed the insights gained on the front lines back into the strategy.
Sense of Speed: Significantly reducing the cost and time required for hiring and education, thereby building new channels through the shortest possible route.
## Comment from Masafumi Kishimoto, CEO of Zenshin Inc.
'Through my own experience launching sales at startups and my previous background as a consultant, I learned that strategy alone does not move a business, while execution alone lacks reproducibility.'
Amidst a severe shortage in hiring sales professionals, the case study details the successful outcomes of Zenshin's support as a 'hands-on B2B sales outsourcing partner'. It highlights how they go beyond mere resource provision to break through the uncertainties of new business development.
* As of December 2024, the number of implementations among services that develop core eKYC functions in-house (according to Tokyo Shoko Research).
▼ About TRUSTDOCK Inc.
https://biz.trustdock.io/
▼ About Careefy
https://careefy.jp/
▼ Full text of the case study article is available here
https://zenshin-inc.biz/case/TRUSTDOCK
## The Wall of Sales Hiring Shortages and 'New Business Launches'
Currently, the 'shortage of sales professionals' is becoming a severe issue for many B2B companies. In particular, launching a BDR (outbound sales) team for a new business requires high-level strategic thinking and execution capabilities, creating a challenge where companies cannot maintain business speed relying solely on in-house hiring.
General sales outsourcing services tend to be chosen during the 'growth phase' after a selling model has already been established. However, utilizing the CEO's experience in launching sales at startups and consulting knowledge, Zenshin specializes in supporting the 'phase where you want to launch a business or organization from scratch with a sense of speed'.
This time, we have published the process and results of why TRUSTDOCK, a leading company in the eKYC market, chose Zenshin as a partner to pioneer the uncharted market of career transition services.
## Reasons Why TRUSTDOCK Chose Zenshin and the Support Provided
When approaching the new market, TRUSTDOCK faced the challenge of balancing the testing of strategic hypotheses with execution speed.
Consulting as BDR Launch Professionals: Rather than merely securing appointments, they conducted concurrent data collection and analysis to achieve PMF (Product-Market Fit), figuring out 'what kind of messaging resonates with which targets'.
Commitment to a 'Hands-on' Approach: It's not consulting that ends with strategy formulation; they execute the gritty work themselves (BPO) and immediately feed the insights gained on the front lines back into the strategy.
Sense of Speed: Significantly reducing the cost and time required for hiring and education, thereby building new channels through the shortest possible route.
## Comment from Masafumi Kishimoto, CEO of Zenshin Inc.
'Through my own experience launching sales at startups and my previous background as a consultant, I learned that strategy alone does not move a business, while execution alone lacks reproducibility.'