"7-year-old Traffic Safety Project" Crosswalk Flag Donation Ceremony Held at Ota Ward Sanno Elementary School

Kokumin Kyosai Coop held a crosswalk flag donation ceremony at Ota Ward Sanno Elementary School in Tokyo as part of its "7-year-old Traffic Safety Project." The cumulative number of donated flags has exceeded 1.94 million, contributing to ensuring the safety of children commuting to and from school.
キャンペーンNQ 34/100出典:PR Times

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  • 📰 Published: May 12, 2026 at 00:00
  • 🔍 Collected: May 11, 2026 at 15:31
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Kokumin Kyosai Coop (National Federation of Workers' and Consumers' Cooperative Insurance, Representative Director and President: Akikazu Uchikoshi) is donating crosswalk flags (including Pit-kun and Koh-suke collaboration crosswalk flags) to elementary schools and children's centers nationwide as part of its "7-year-old Traffic Safety Project" aimed at protecting children with a future from traffic accidents. The cumulative number of donated flags since the project began has exceeded 1.94 million. On April 22, 2026, a crosswalk flag donation ceremony was held at Ota Ward Sanno Elementary School in Tokyo, one of the recipients, along with an exchange of opinions on the theme of child traffic safety. [Crosswalk Flag Donation Ceremony at Ota Ward Sanno Elementary School, Tokyo] Right: Yuichiro Kubodera, Principal, Ota Ward Sanno Elementary School, Tokyo Left: Masazumi Nakata, Managing Director, Kokumin Kyosai Coop Comment received from Principal Kubodera: "Our school is located on a hill, and the surrounding roads are narrow, with many slopes and blind spots, making it a challenge to ensure the safety of children commuting to and from school. "The crosswalk flags donated this time are being utilized in monitoring activities by parents. Until now, they had been watching without holding anything, but by holding the crosswalk flags, it has become clear to the children that 'these are people watching over us,' which has led to creating an environment where they can commute to and from school with peace of mind. Parents have also given positive feedback, saying, 'These crosswalk flags are great!' "Because elementary school is a crucial period when children first begin to consciously think about their own safety, I believe the '7-year-old Traffic Safety Project' is a wonderful initiative. I feel that if this donation can serve as an opportunity for traffic safety efforts to gradually spread to children, parents, and local residents, and ultimately lead to protecting children's safety, it will be very meaningful." Furthermore, many responses have been received from elementary schools across the country that have received crosswalk flags, including comments that they are useful for ensuring the safety of children commuting to and from school, as well as photos and reports showing how the flags are actually being used. [Scenes of Crosswalk Flag Utilization] Our association will continue to work with everyone on this activity to create a safe society free from traffic accidents. Official Name: National Federation of Workers' and Consumers' Cooperative Insurance Born in September 1957 as a mutual aid cooperative. "Kyosai" (mutual aid) is a system where "everyone helps each other to prepare for someone's unforeseen circumstances." Amidst significant changes in our environment, such as an aging society and the occurrence of large-scale disasters, Kokumin Kyosai Coop continues to walk with everyone towards "creating a prosperous and secure society through mutual aid" by leveraging the concept and system of "mutual aid." ◆Kokumin Kyosai Coop's History of Mutual Aid: https://www.zenrosai.coop/web/ayumi/