Web-Exclusive Product "Kokumin Kyosai Atto" for Digital Natives Launched Today, May 7 (Thursday) – Proposing a New Insurance Experience with SUPER BEAVER's Newly Written Song "Kenage"

Kokumin Kyosai Coop (National Federation of Workers' and Consumers' Co-operative Insurance, Representative Director and President: Shuichi Uchikoshi) is launching "Kokumin Kyosai Atto," a web-exclusive product for the digital native generation, today, May 7, 2026 (Thursday). ■ About the Web-Exclusive Product "Kokumin Kyosai Atto" "Kokumin Kyosai Atto" was born from the philosophy of "redefining insurance not as preparation for anxiety, but as a driving force for living in the present." The product design deliberately focuses on only two types of coverage: medical coverage (covering the self-pay portion of public health insurance) and death coverage. As a web-exclusive product where procedures can be completed entirely on a smartphone, it pursues unambiguous choices, simple procedures, and high cost performance. "I think insurance is necessary, but it's too complicated and I don't understand it." "There are too many products, and I can't choose the right one." "I feel uncomfortable with expressions that excessively stir up anxiety." Facing head-on the real voices revealed through interviews and surveys with young people, the answer derived to directly convey that this product solves anxieties and dissatisfactions about insurance was the tagline: "The optimal solution is simplicity. My coverage for living in the present." Launch Date: May 7, 2026 (Thursday) Product Name: Kokumin Kyosai Atto Provision Method: Web-exclusive product Product Composition: 2 products: Medical coverage (1-year term medical coverage) and Death coverage (1-year term) Tagline: The optimal solution is simplicity. My coverage for living in the present. URL: https://www.zenrosai.coop/lp/90/kyousai/kokumin/campaign/kokuminkyosai_atto.html Product Concept Smartphone-completed x Web-exclusive simple product design By adopting a simple product design and a UI/UX design where products can be understood with "1 scroll = 1 story," we provide an experience of unambiguous insurance selection. Connecting and supporting each other, centered on the official LINE After joining, members can loosely connect, share learning, and encourage challenges through the official LINE and the member-exclusive media "Atto Magazine." We foster an experience where the value of mutual aid, "people helping people," can be felt in daily life. ■ About the three new developments announced today ① First public release of SUPER BEAVER's newly written song "Kenage" + Product commercial broadcast begins ② Announcing the birth of a new brand (Promotion in Tokyo, Shinjuku Station area) ③ Concept and overall picture of "Kokumin Kyosai Atto" official LINE ■ New Development 1: First public release of SUPER BEAVER's newly written song "Kenage" + Product commercial broadcast begins The newly written song "Kenage," born from the collaboration between "Kokumin Kyosai Atto" and the rock band SUPER BEAVER, is released today, and commercials using the same song also begin airing. Furthermore, for a limited period from May 7 (Thursday) to May 10 (Sunday), an experience will be provided where users can watch a lyric video using the song "Kenage" via a QR code posted on outdoor advertising and digital signage in the Shinjuku Station area. — A collaboration born from "alignment of philosophy," not just buzz This collaboration is not merely aimed at creating buzz. It was realized because the brand's desire to "be a presence that accompanies the path of people who live earnestly in the present, valuing their individuality" deeply resonated with the stories of conflict, challenge, and affirmation that SUPER BEAVER has continued to depict through their music. Neither insurance nor music "guarantees" the future. That is why, without excessively stirring up anxiety or speaking of groundless optimism, we directly convey the preciousness of living earnestly in the present. Just as music has the power to connect people's hearts, we want mutual aid to continue to be a presence that connects people's hearts. Kokumin Kyosai Coop, which has continued to build a "circle of mutual aid" for 70 years, is taking on a new challenge for the next generation. We will deliver that sentiment to society at large, together with "Kenage." SUPER BEAVER (from left: Kenta Uesugi, Hiroaki "37-sai" Fujiwara, Ryuta Shibuya, Ryota Yanagisawa) "Kenage" is a newly written song born from the collaboration with "Kokumin Kyosai Atto." It is an anthem for all people who, while supporting and being supported by others, strive to live earnestly in the present, even if it means taking a detour. The powerful sound and down-to-earth lyrics unique to SUPER BEAVER embody the tagline, "My coverage for living in the present." ~Comment from SUPER BEAVER's Yanagisawa~ Ma