Zenrin's STLOCAL Launches "Nagasaki Gurutto Wari Campaign" to Boost Nagasaki Tourism Demand - Starting a Campaign with Up to 30% Discount on Nagasaki Prefecture Tourist Tickets to Support Travel Amidst Rising Prices
Zenrin Co., Ltd. announced today that its tourism service "STLOCAL" will launch the "Nagasaki Gurutto Wari Campaign," offering up to 30% discount on tourist and transportation tickets as part of Nagasaki Prefecture's "MaaS-utilizing Tourist Attraction Promotion Project." This initiative aims to stimulate tourism demand, enhance visitor experiences, and promote tourism DX in Nagasaki by developing new content and supporting policy-making based on visitor data analysis.
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- 📰 Published: May 11, 2026 at 23:00
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Zenrin Co., Ltd. (Headquarters: Kitakyushu City, Fukuoka Prefecture; President and CEO: Michio Takekawa; hereinafter "Zenrin") announced today that, as part of Nagasaki Prefecture's "MaaS-utilizing Tourist Attraction Promotion Project," its tourism service "STLOCAL" will implement the "Nagasaki Gurutto Wari Campaign," offering up to 30% discount on tourism and transportation tickets. Zenrin will also focus on attracting tourists to Nagasaki Prefecture and developing new tourism content. Additionally, it will promote tourism DX in Nagasaki Prefecture, including supporting policy-making through feedback from attribute and behavior analysis of tourists using digital technology.
## Background
Nagasaki is gaining global attention, having been selected by the New York Times in its "52 Places to Go in 2026." However, due to rising prices, facility usage fees are also tending to increase, raising concerns about a slowdown in tourism demand. In response to this situation, Nagasaki Prefecture planned this project with the aim of stimulating tourism demand and extending tourists' length of stay and circular routes within the prefecture. As the first phase, a project in collaboration with Zenrin, which is engaged in regional tourism DX support with STLOCAL, was decided.
## Overview of This Promotion Project
**Name:** MaaS-utilizing Tourist Attraction Promotion Project
**Period:** Monday, May 11, 2026, to Sunday, February 28, 2027 (Ends when the budget limit is reached)
**Purpose:** To promote tourist attraction to Nagasaki Prefecture and encourage tourists visiting Nagasaki Prefecture to explore various areas within the prefecture.
**Implementing Body:** Nagasaki Prefectural Tourism Federation
## Zenrin's Initiatives in This Promotion Project
Zenrin will utilize STLOCAL as the platform for this promotion project and implement the following measures:
### 1. Nagasaki Prefecture Tickets Up to 30% Discount Campaign (Sales start on Monday, May 11, 2026, at 13:00)
Under this project, Nagasaki tourism and transportation tickets sold on STLOCAL will be offered at a special price with up to 30% discount (*1, *2). This applies to tickets for popular tourist spots, tourism experiences, and convenient transportation tickets within Nagasaki Prefecture. It also applies to the currently popular "Nagasaki Sightseeing Selectable Set Tickets." By combining multiple tourism tickets, you can purchase them even more affordably.
**Campaign Page:** https://stlocal.net/campaign/nagasaki-ticket
*1 Subsidies for ticket purchasers from the Nagasaki Prefectural Tourism Federation will be paid directly to Zenrin as part of the travel cost, allowing purchases at up to a 30% discount.
*2 The maximum discount per ticket is 2,000 yen.
*3 The campaign will end once the budget limit is reached.
### 2. Development and Dissemination of Tourism Content Leading to Circular Routes within Nagasaki Prefecture
STLOCAL, based on the concept of "proposing the perfect way to spend time in a city for travelers," provides information on circular routes centered around city walking on its website and smartphone app. Through this project, Zenrin will continuously work on developing and disseminating diverse tourism content that uncovers hidden charms of the region, ensuring new discoveries for both first-time visitors and repeaters.
### 3. Policy-making Support through Tourist Data Analysis
STLOCAL aims to maximize the potential of regions by integrating highly accurate map data with cutting-edge DX technology and visualizing tourist behavior on maps. In this project, STLOCAL will also analyze tourist attribute and behavior data collected and accumulated, and contribute to the promotion of tourism DX in Nagasaki by supporting evidence-based policy making (EBPM).
## About the Tourism Service "STLOCAL"
Zenrin is working on providing "Zenrin Micro MaaS Solutions" to solve various challenges faced by "micro-areas" across Japan by utilizing "mobility information" and "map information" to contribute to regional revitalization. The tourism service "STLOCAL" is one such initiative.
STLOCAL provides search for circular tourism information and travel plan creation functions on its website and smartphone app. The smartphone app allows users to purchase electronic tickets for public transportation, tourist facilities, and experience activities, and use "STLOCAL coupons" linked with restaurants and retail stores. It also collects user's pedestrian flow data, stamp rally check-in information, and digital ticket purchase history, and visualizes them on a map to understand tourist circulation. This enables the formulation of effective tourism measures and performance evaluation in the region, thereby supporting tourism DX in the region.
## Background
Nagasaki is gaining global attention, having been selected by the New York Times in its "52 Places to Go in 2026." However, due to rising prices, facility usage fees are also tending to increase, raising concerns about a slowdown in tourism demand. In response to this situation, Nagasaki Prefecture planned this project with the aim of stimulating tourism demand and extending tourists' length of stay and circular routes within the prefecture. As the first phase, a project in collaboration with Zenrin, which is engaged in regional tourism DX support with STLOCAL, was decided.
## Overview of This Promotion Project
**Name:** MaaS-utilizing Tourist Attraction Promotion Project
**Period:** Monday, May 11, 2026, to Sunday, February 28, 2027 (Ends when the budget limit is reached)
**Purpose:** To promote tourist attraction to Nagasaki Prefecture and encourage tourists visiting Nagasaki Prefecture to explore various areas within the prefecture.
**Implementing Body:** Nagasaki Prefectural Tourism Federation
## Zenrin's Initiatives in This Promotion Project
Zenrin will utilize STLOCAL as the platform for this promotion project and implement the following measures:
### 1. Nagasaki Prefecture Tickets Up to 30% Discount Campaign (Sales start on Monday, May 11, 2026, at 13:00)
Under this project, Nagasaki tourism and transportation tickets sold on STLOCAL will be offered at a special price with up to 30% discount (*1, *2). This applies to tickets for popular tourist spots, tourism experiences, and convenient transportation tickets within Nagasaki Prefecture. It also applies to the currently popular "Nagasaki Sightseeing Selectable Set Tickets." By combining multiple tourism tickets, you can purchase them even more affordably.
**Campaign Page:** https://stlocal.net/campaign/nagasaki-ticket
*1 Subsidies for ticket purchasers from the Nagasaki Prefectural Tourism Federation will be paid directly to Zenrin as part of the travel cost, allowing purchases at up to a 30% discount.
*2 The maximum discount per ticket is 2,000 yen.
*3 The campaign will end once the budget limit is reached.
### 2. Development and Dissemination of Tourism Content Leading to Circular Routes within Nagasaki Prefecture
STLOCAL, based on the concept of "proposing the perfect way to spend time in a city for travelers," provides information on circular routes centered around city walking on its website and smartphone app. Through this project, Zenrin will continuously work on developing and disseminating diverse tourism content that uncovers hidden charms of the region, ensuring new discoveries for both first-time visitors and repeaters.
### 3. Policy-making Support through Tourist Data Analysis
STLOCAL aims to maximize the potential of regions by integrating highly accurate map data with cutting-edge DX technology and visualizing tourist behavior on maps. In this project, STLOCAL will also analyze tourist attribute and behavior data collected and accumulated, and contribute to the promotion of tourism DX in Nagasaki by supporting evidence-based policy making (EBPM).
## About the Tourism Service "STLOCAL"
Zenrin is working on providing "Zenrin Micro MaaS Solutions" to solve various challenges faced by "micro-areas" across Japan by utilizing "mobility information" and "map information" to contribute to regional revitalization. The tourism service "STLOCAL" is one such initiative.
STLOCAL provides search for circular tourism information and travel plan creation functions on its website and smartphone app. The smartphone app allows users to purchase electronic tickets for public transportation, tourist facilities, and experience activities, and use "STLOCAL coupons" linked with restaurants and retail stores. It also collects user's pedestrian flow data, stamp rally check-in information, and digital ticket purchase history, and visualizes them on a map to understand tourist circulation. This enables the formulation of effective tourism measures and performance evaluation in the region, thereby supporting tourism DX in the region.