Zenrin Supports Regional Event Consumption Expansion and Circulation Visualization with STLOCAL, Implementing a Digital Stamp Rally for the "Tour of Japan 2026" Bicycle Road Race
Zenrin will conduct a digital stamp rally from May 5 to May 31, 2026, across 7 prefectures in conjunction with the "Tour of Japan 2026" bicycle road race, utilizing its tourism service "STLOCAL." This initiative aims to boost regional consumption, visualize visitor circulation, and support local revitalization by providing local attractions and special benefits.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 23:00
- 🔍 Collected: April 30, 2026 at 14:31
- 🤖 AI Analyzed: April 30, 2026 at 14:59 (27 min after Collected)
Zenrin Co., Ltd. (Headquarters: Kitakyushu City, Fukuoka Prefecture; Representative Director and President: Michiro Takekawa; hereinafter "Zenrin") will implement a digital stamp rally across 7 prefectures from May 5 to May 31, 2026, in conjunction with the "Tour of Japan 2026" bicycle road race, utilizing its tourism service "STLOCAL." This stamp rally will provide information on local attractions and unique regional benefits. It aims to promote visitor circulation and consumption, supporting regional revitalization in conjunction with local events.
■ Background and Overview of Service Provision
Amidst growing interest in regional promotion through tourism and sports events, Zenrin's "STLOCAL" has contributed to promoting regional circulation and consumption with over 30,000 participants in event-linked stamp rallies to date. For this "Tour of Japan 2026," Zenrin will deploy measures utilizing STLOCAL to address the need for "visualization of event effects" expressed by the organizing committee. By providing a system for touring model courses and recommended spots in the region through the stamp rally, and by analyzing visitors' behavior, Zenrin aims to support regional revitalization leveraging the event.
■ Future Developments
After the implementation of this stamp rally, Zenrin plans to collaborate with the host municipalities to consider event improvement measures based on the analysis results.
Furthermore, Zenrin established a new Tourism Solutions Promotion Department in April 2026, strengthening the development of tourism solutions across Japan. By utilizing assets owned by Zenrin, including STLOCAL, the company will contribute to attracting visitors through DX and revitalizing local economies.
■ Digital Stamp Rally Implementation Outline
Ahead of the "Tour of Japan 2026" (starting May 24 (Sun)), this digital stamp rally will kick off on May 5 (Tuesday, holiday), "Bicycle Day," at the "Cycle Dream Festa 2026" (Tokyo / Meiji Jingu Gaien Seidoku Kinen Kaigakan-mae Dori).
* Implementation period: May 5 (Tuesday, holiday) - May 31 (Sunday), 2026
* Number of target spots: 42 locations (8 venues, 7 prefectures)
* How to participate: STLOCAL app
* Benefits:
* ① Stickers will be awarded for checking in at one location.
* ② Multiple spots: Goods will be awarded by lottery or on a first-come, first-served basis.
▲STLOCAL App QR code
※For details, please check the STLOCAL "Tour of Japan 2026 Digital Stamp Rally" page:
https://stlocal.net/stamp-rally/toj-tour-rally
＜Overview of 8 venues＞
Race | Date | Stage | Area | Stamp Rally Spots
--- | --- | --- | --- | ---
5/24 (Sun) | Stage 1 | [Chari-Loto Sakai] | Sakai City, Osaka Prefecture | 5
5/25 (Mon) | Stage 2 | [JPF Kyoto] | Seika-cho, Soraku-gun, Kyoto Prefecture / Kyotanabe City, Kyoto Prefecture | 9
5/26 (Tue) | Stage 3 | [Inabe] | Inabe City, Mie Prefecture | 5
5/27 (Wed) | Stage 4 | [Astemo Oshika] | Oshika Village, Shimoina-gun, Nagano Prefecture | 5
5/28 (Thu) | Stage 5 | [Watahan Shinshu Iida] | Iida City, Nagano Prefecture | 5
5/29 (Fri) | Stage 6 | [Suruga Bank Mt. Fuji] | Oyama-cho, Shizuoka Prefecture | 6
5/30 (Sat) | Stage 7 | [AMANO Sagamihara] | Sagamihara City, Kanagawa Prefecture | 5
5/31 (Sun) | Stage 8 | [SPEED Channel Tokyo] | Tokyo | 2
※Reference: Tour of Japan 2026 Official Tournament URL https://www.toj.co.jp/2026/
■ About Tourism Service "STLOCAL"
Zenrin is committed to providing "Zenrin Micro MaaS Solutions" that aim to solve various issues faced by narrow regional areas ("micro-areas") across Japan by utilizing "mobility information" and "map information," thereby contributing to regional revitalization. The tourism service "STLOCAL" is one such initiative.
With "STLOCAL," user crowd data, stamp rally check-in information, and digital ticket purchase history are collected and visualized on a map, allowing for an understanding of tourist circulation. This enables the formulation of effective tourism strategies and performance measurement in the region, supporting the creation of sustainable regional development.
"STLOCAL" Smartphone and Website Image
[Zenrin Website: Creating Tourism DX with Maps]
https://www.zenrin.co.jp/product/category/iot/maas/index.html
■ Background and Overview of Service Provision
Amidst growing interest in regional promotion through tourism and sports events, Zenrin's "STLOCAL" has contributed to promoting regional circulation and consumption with over 30,000 participants in event-linked stamp rallies to date. For this "Tour of Japan 2026," Zenrin will deploy measures utilizing STLOCAL to address the need for "visualization of event effects" expressed by the organizing committee. By providing a system for touring model courses and recommended spots in the region through the stamp rally, and by analyzing visitors' behavior, Zenrin aims to support regional revitalization leveraging the event.
■ Future Developments
After the implementation of this stamp rally, Zenrin plans to collaborate with the host municipalities to consider event improvement measures based on the analysis results.
Furthermore, Zenrin established a new Tourism Solutions Promotion Department in April 2026, strengthening the development of tourism solutions across Japan. By utilizing assets owned by Zenrin, including STLOCAL, the company will contribute to attracting visitors through DX and revitalizing local economies.
■ Digital Stamp Rally Implementation Outline
Ahead of the "Tour of Japan 2026" (starting May 24 (Sun)), this digital stamp rally will kick off on May 5 (Tuesday, holiday), "Bicycle Day," at the "Cycle Dream Festa 2026" (Tokyo / Meiji Jingu Gaien Seidoku Kinen Kaigakan-mae Dori).
* Implementation period: May 5 (Tuesday, holiday) - May 31 (Sunday), 2026
* Number of target spots: 42 locations (8 venues, 7 prefectures)
* How to participate: STLOCAL app
* Benefits:
* ① Stickers will be awarded for checking in at one location.
* ② Multiple spots: Goods will be awarded by lottery or on a first-come, first-served basis.
▲STLOCAL App QR code
※For details, please check the STLOCAL "Tour of Japan 2026 Digital Stamp Rally" page:
https://stlocal.net/stamp-rally/toj-tour-rally
＜Overview of 8 venues＞
Race | Date | Stage | Area | Stamp Rally Spots
--- | --- | --- | --- | ---
5/24 (Sun) | Stage 1 | [Chari-Loto Sakai] | Sakai City, Osaka Prefecture | 5
5/25 (Mon) | Stage 2 | [JPF Kyoto] | Seika-cho, Soraku-gun, Kyoto Prefecture / Kyotanabe City, Kyoto Prefecture | 9
5/26 (Tue) | Stage 3 | [Inabe] | Inabe City, Mie Prefecture | 5
5/27 (Wed) | Stage 4 | [Astemo Oshika] | Oshika Village, Shimoina-gun, Nagano Prefecture | 5
5/28 (Thu) | Stage 5 | [Watahan Shinshu Iida] | Iida City, Nagano Prefecture | 5
5/29 (Fri) | Stage 6 | [Suruga Bank Mt. Fuji] | Oyama-cho, Shizuoka Prefecture | 6
5/30 (Sat) | Stage 7 | [AMANO Sagamihara] | Sagamihara City, Kanagawa Prefecture | 5
5/31 (Sun) | Stage 8 | [SPEED Channel Tokyo] | Tokyo | 2
※Reference: Tour of Japan 2026 Official Tournament URL https://www.toj.co.jp/2026/
■ About Tourism Service "STLOCAL"
Zenrin is committed to providing "Zenrin Micro MaaS Solutions" that aim to solve various issues faced by narrow regional areas ("micro-areas") across Japan by utilizing "mobility information" and "map information," thereby contributing to regional revitalization. The tourism service "STLOCAL" is one such initiative.
With "STLOCAL," user crowd data, stamp rally check-in information, and digital ticket purchase history are collected and visualized on a map, allowing for an understanding of tourist circulation. This enables the formulation of effective tourism strategies and performance measurement in the region, supporting the creation of sustainable regional development.
"STLOCAL" Smartphone and Website Image
[Zenrin Website: Creating Tourism DX with Maps]
https://www.zenrin.co.jp/product/category/iot/maas/index.html