Taiwanese "ZENLET" Strengthens Japan Expansion, Renews Official Online Store

ZENLET, a design lifestyle brand from Taiwan, has relaunched its official online store in Japan. This follows the opening of "ZENLET TOKYO," its first directly managed flagship store in Japan, which opened in Omotesando, Tokyo, in March 2026, further accelerating the brand's expansion into the Japanese market.

This renewal features a refreshed site design that is easier to view and use. By supporting Japanese Yen payments, restructuring product categories, and enhancing information provision in Japanese, ZENLET aims to provide a more comfortable and smoother shopping experience for Japanese customers.

Furthermore, by linking the online store with the physical store, ZENLET offers an environment where customers can experience the brand's worldview both online and offline. This positions the renewed online store as a new sales base for the Japanese market, working in conjunction with the Omotesando flagship store.

Holding a Renewal Commemoration Campaign

To commemorate the renewal, a limited-time campaign will be held from May 1st (Friday) to May 17th (Sunday), 2026. All products will be 5% off at both the online store and physical store, with the popular product "The Dual Plus" gray series offered at 10% off.

Additionally, visitors who make a purchase at the Omotesando flagship store "ZENLET TOKYO" will receive an original bookmark as a gift.

About "The Dual Plus"

The Dual Plus is a multi-functional smartphone strap that brings together daily essentials, primarily around smartphones. Combining minimalist design with high functionality, it is a popular model of the brand that comfortably supports various travel scenes such as commuting, going out, and traveling.

In addition to a magnetic mechanism for smooth attachment and detachment of smartphones, it is equipped with a pouch for storing cards and small items, and a strap whose length can be adjusted according to use.

It proposes a new portable style that balances ease of use and expandability, allowing quick access to necessary items.

It also received the "2025 GREEN AWARD Gold Prize" on Japan's crowdfunding platform GREEN FUNDING. It has received high praise for both its design and practicality.

ZENLET TOKYO

About the Omotesando flagship store "ZENLET TOKYO"

"ZENLET TOKYO" opened in March 2026 as Japan's first directly managed flagship store, where customers can experience the brand's worldview. It is attracting attention from design-conscious lifestyle consumers and international visitors in the Omotesando area.

The store features four categories: mobility products such as wallets and straps, work tools for smart daily organization, lifestyle spaces to adorn interiors, and tableware to enrich dining.

Customers can physically interact with the brand's full lineup, experiencing the materials and usability firsthand.

The store's space design, which combines minimalist aesthetics with functional beauty, is also a distinctive feature, making it a hub where the brand's philosophy can be truly felt.

Future Developments

Moving forward, ZENLET plans to further enhance its limited-time projects, collaborations, and new product offerings, centered around the physical store "ZENLET TOKYO" and the official Japanese online store.

The policy is to further strengthen the brand's presence in the Japanese market through experiences that integrate online and offline channels.

Store Information ZENLET TOKYO

〒150-0001 3-7-2 Jingumae, Shibuya-ku, Tokyo, h+ Jingumae 1F

Opening Hours｜11:00〜14:00, 15:00〜19:00 Closed｜Wednesdays

*Opening hours and days may change. Please check the official Instagram for the latest information.

Official Instagram｜@zenlet_japan Official Online Store｜https://zenlet.tokyo/

Media Inquiries

ZENLET Inc.

Karei Ro E-mail｜karei.ro@zenlet.co Keywords: