Zen-Land Releases 2025 Annual Summary of Retail Sales Power 'Potential Store Rent-Bearing Capacity' in 20 Central Tokyo Areas
Zen-Land Co., Ltd. has released its 'Potential Store Rent-Bearing Capacity Data for Central Tokyo Commercial Areas: 2025 Q4 & Annual Summary' report. Utilizing foot traffic data, the report estimates trends in retail sales and sales efficiency across 20 commercial districts in central Tokyo's six major wards, showing stability in Ginza and Shinjuku Station West Exit, while areas like Ikebukuro East Exit show signs of recovery despite previous declines.
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- 📰 Published: April 30, 2026 at 05:01
- 🔍 Collected: April 29, 2026 at 20:31
- 🤖 AI Analyzed: April 29, 2026 at 23:07 (2h 36m after Collected)
Zen-Land Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Yoshihide Fujii; hereinafter 'the Company'), specializing in commercial real estate brokerage, has released its 'Potential Store Rent-Bearing Capacity Data for Central Tokyo Commercial Areas: 2025 Q4 & Annual Summary.' This report, utilizing foot traffic data, estimates trends in retail sales and sales efficiency across 20 commercial districts in central Tokyo's six major wards (Chiyoda, Chuo, Minato, Shinjuku, Shibuya, Toshima).
The survey results primarily revealed the following:
[Sales Volume] The total retail sales for the 20 areas remained largely flat in 2025. While Ginza, Shinjuku Station West Exit, and Muromachi areas maintained stability, Shinjuku 3-chome (down 3.6% year-on-year), Shibuya Koen-dori Shopping Street (down 3.9%), and Ikebukuro East Exit (down 19.5%) saw decreases. The decline in Ikebukuro East Exit was mainly due to the reduction in Seibu Department Store's operating scale, but signs of recovery began to appear in 2025 Q4, with a 4.1% increase compared to the previous quarter.
[Figure 1] Trends in Retail Sales for 20 Central Tokyo Areas (2019-2025 Q4) / Company's own estimates - Unit: Million Yen
[Sales Efficiency] Monthly sales per tsubo (potential rent-bearing capacity) in Ginza and Dogenzaka areas, which had been rising since 2022, saw a slight downturn in 2025. In contrast, Akihabara and Nihonbashi areas showed a recovery in Q4 of this period, indicating varying trends across different areas.
[Figure 2] Trends in Retail Sales Efficiency (Monthly Sales per Tsubo) for 20 Central Tokyo Areas (2019-2025 Q4) / Company's own estimates - Unit: Yen/Tsubo/Month
[Department Store Footfall] The number of domestic visitors experienced a slump from late 2024 to early 2025, but in 2025 Q4, it leveled off to almost the same level as the previous year, indicating a halt in decline. For international visitors, while the number of inbound tourists exceeded 42 million annually, setting a new record, the number of visitors from China sharply decreased from December last year due to political issues, significantly reducing the boosting effect of inbound demand.
[Figure 3] Trends in Domestic Visitor Numbers to Department Stores (Index with 2019 total for all areas as 100)
These were the results.
Further details can be found in the report 'Potential Store Rent-Bearing Capacity Data for Central Tokyo Commercial Areas: 2025 Q4 & Annual Summary,' which is available for free on our company website starting today.
Free Public URL: https://zenland.jp/market_report/
Our company is a commercial real estate brokerage firm that supports customers' store openings based on marketing analysis utilizing foot traffic data and commercial cluster data. In addition to the above report, we assist with store openings using marketing analysis tailored to the customer's specific situation.
[About Zen-Land Co., Ltd.]
Zen-Land Co., Ltd. is a comprehensive real estate service company specializing in 'commercial real estate brokerage.' Since its expansion into the Tokyo metropolitan area, its performance has grown significantly, with a total contracted floor area of approximately 92,000㎡ (equivalent to about 354 tennis courts) as of September 2024. On May 23, 2025, the company was listed on the Tokyo Stock Exchange TOKYO PRO Market (Securities Code: 358A). Moving forward, we aim to create 'new value' through 'places' to foster a vibrant society and new urban cultures under transparent and fair transactions.
Company Name: Zen-Land Co., Ltd. / Headquarters: Minami Building 9F, 1-17-11 Dogenzaka, Shibuya-ku, Tokyo 150-0043 / Representative: Yoshihide Fujii / Established: October 1, 2012 / URL: https://zenland.jp/
The survey results primarily revealed the following:
[Sales Volume] The total retail sales for the 20 areas remained largely flat in 2025. While Ginza, Shinjuku Station West Exit, and Muromachi areas maintained stability, Shinjuku 3-chome (down 3.6% year-on-year), Shibuya Koen-dori Shopping Street (down 3.9%), and Ikebukuro East Exit (down 19.5%) saw decreases. The decline in Ikebukuro East Exit was mainly due to the reduction in Seibu Department Store's operating scale, but signs of recovery began to appear in 2025 Q4, with a 4.1% increase compared to the previous quarter.
[Figure 1] Trends in Retail Sales for 20 Central Tokyo Areas (2019-2025 Q4) / Company's own estimates - Unit: Million Yen
[Sales Efficiency] Monthly sales per tsubo (potential rent-bearing capacity) in Ginza and Dogenzaka areas, which had been rising since 2022, saw a slight downturn in 2025. In contrast, Akihabara and Nihonbashi areas showed a recovery in Q4 of this period, indicating varying trends across different areas.
[Figure 2] Trends in Retail Sales Efficiency (Monthly Sales per Tsubo) for 20 Central Tokyo Areas (2019-2025 Q4) / Company's own estimates - Unit: Yen/Tsubo/Month
[Department Store Footfall] The number of domestic visitors experienced a slump from late 2024 to early 2025, but in 2025 Q4, it leveled off to almost the same level as the previous year, indicating a halt in decline. For international visitors, while the number of inbound tourists exceeded 42 million annually, setting a new record, the number of visitors from China sharply decreased from December last year due to political issues, significantly reducing the boosting effect of inbound demand.
[Figure 3] Trends in Domestic Visitor Numbers to Department Stores (Index with 2019 total for all areas as 100)
These were the results.
Further details can be found in the report 'Potential Store Rent-Bearing Capacity Data for Central Tokyo Commercial Areas: 2025 Q4 & Annual Summary,' which is available for free on our company website starting today.
Free Public URL: https://zenland.jp/market_report/
Our company is a commercial real estate brokerage firm that supports customers' store openings based on marketing analysis utilizing foot traffic data and commercial cluster data. In addition to the above report, we assist with store openings using marketing analysis tailored to the customer's specific situation.
[About Zen-Land Co., Ltd.]
Zen-Land Co., Ltd. is a comprehensive real estate service company specializing in 'commercial real estate brokerage.' Since its expansion into the Tokyo metropolitan area, its performance has grown significantly, with a total contracted floor area of approximately 92,000㎡ (equivalent to about 354 tennis courts) as of September 2024. On May 23, 2025, the company was listed on the Tokyo Stock Exchange TOKYO PRO Market (Securities Code: 358A). Moving forward, we aim to create 'new value' through 'places' to foster a vibrant society and new urban cultures under transparent and fair transactions.
Company Name: Zen-Land Co., Ltd. / Headquarters: Minami Building 9F, 1-17-11 Dogenzaka, Shibuya-ku, Tokyo 150-0043 / Representative: Yoshihide Fujii / Established: October 1, 2012 / URL: https://zenland.jp/