Zenken × Shochiku Multiplex Theaters to Launch Initiative Introducing Theater Manager Jobs via Cinema Ads
Zenken and Shochiku Multiplex Theaters will jointly launch 'Job Branding' using cinema ads. This initiative aims to increase interest in the profession and enhance corporate value by showcasing the work of people in theaters, starting May 2026 in 23 theaters nationwide.
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- 📰 Published: May 14, 2026 at 21:00
- 🔍 Collected: May 14, 2026 at 12:32
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Zenken Corporation (hereinafter Zenken) and Shochiku Multiplex Theaters Co., Ltd. (hereinafter SMT) are jointly launching 'Job Branding,' an initiative that utilizes cinema screen advertising (hereinafter, cine-ads) to introduce the work of people working in theaters, thereby fostering interest in theatrical professions and enhancing corporate value. Screenings will begin in May 2026 at 23 SMT theaters nationwide.
(*Screenings at MOVIX, Piccadilly, and Togeki theaters nationwide. The screening period varies by theater.)
■ Background and Objectives: Enhancing Corporate Value by Communicating Professional Value
The experience at a movie theater is greatly influenced not only by the images on the screen but also by the atmosphere of the venue and the service of the staff. The expertise of the on-site staff who support this experience is a vital component of the corporate brand. In recent years, visualizing and communicating the 'inherent value of a profession' to society has become a crucial approach for enhancing corporate value in the medium to long term.
Against this backdrop, this initiative began with an idea from SMT's frontline staff: 'Can we convey the appeal of our work by utilizing the movie theater space itself?' as part of their job branding efforts.
■ Project Overview: Movie Theater × Job Branding
In this initiative, supervised by SMT and produced by Zenken's job branding media 'CineCari,' the work of staff in theaters will be visualized and introduced in videos, which will be screened as intermission commercials in movie theaters nationwide.
Movie theaters, where people interested in films—and thus potentially interested in SMT's work—actually visit, are a suitable venue for introducing jobs. By using cine-ads to promote the profession of a theater manager, we aim to raise awareness and stimulate interest through an approach different from traditional corporate promotions.
'CineCari'
https://www.cinecari.com/
This is one of the job branding media produced by Zenken's Human Capital Business Division.
■ Comments
Zenken Corporation
Project Team
For us, who have primarily handled job branding through web media, communicating on the big screen of a movie theater is a new step in connecting with consumers in a real space. Together with SMT, we will expand the possibilities of initiatives that deliver the value of professions to a wider audience.
Shochiku Multiplex Theaters Co., Ltd.
Goro Kashiwagi, General Affairs and Human Resources Department
This initiative is the realization of an idea born from the movie theater frontline: 'to convey the appeal of our work at the movie theater.' We hope it will be an opportunity for our visitors to learn about the behind-the-scenes of theater operations and the rewarding aspects of the job, which are usually not visible. We will continue to work on creating new value for movie theaters.
*Job branding media is a type of media that communicates the 'essential appeal' and rewarding aspects of a profession that cannot be fully conveyed through job postings, thereby evoking empathy from job seekers.
For more details, please visit this page. https://www.pita-career.com/
[Zenken Corporation Company Profile]
Company Name: Zenken Corporation
Representative: Jinnosuke Hayashi, President and CEO
Head Office: Azabudai Hills Mori JP Tower 22F, 1-3-1 Azabudai, Minato-ku, Tokyo
Founded: May 2, 1975
Established: July 14, 1978
Capital: 439,530 thousand yen (as of June 30, 2025)
Stock Exchange: Tokyo Stock Exchange Growth Market (Securities Code: 7371)
Official HP: https://www.zenken.co.jp/
[Shochiku Multiplex Theaters Co., Ltd. Company Profile]
Company Name: Shochiku Multiplex Theaters Co., Ltd.
Representative: Nobuhiko Kashimura, President and CEO
Head Office: 4-1-1 Tsukiji, Chuo-ku, Tokyo
Established: May 1996
Official HP: https://www.smt-cinema.com/
(*Screenings at MOVIX, Piccadilly, and Togeki theaters nationwide. The screening period varies by theater.)
■ Background and Objectives: Enhancing Corporate Value by Communicating Professional Value
The experience at a movie theater is greatly influenced not only by the images on the screen but also by the atmosphere of the venue and the service of the staff. The expertise of the on-site staff who support this experience is a vital component of the corporate brand. In recent years, visualizing and communicating the 'inherent value of a profession' to society has become a crucial approach for enhancing corporate value in the medium to long term.
Against this backdrop, this initiative began with an idea from SMT's frontline staff: 'Can we convey the appeal of our work by utilizing the movie theater space itself?' as part of their job branding efforts.
■ Project Overview: Movie Theater × Job Branding
In this initiative, supervised by SMT and produced by Zenken's job branding media 'CineCari,' the work of staff in theaters will be visualized and introduced in videos, which will be screened as intermission commercials in movie theaters nationwide.
Movie theaters, where people interested in films—and thus potentially interested in SMT's work—actually visit, are a suitable venue for introducing jobs. By using cine-ads to promote the profession of a theater manager, we aim to raise awareness and stimulate interest through an approach different from traditional corporate promotions.
'CineCari'
https://www.cinecari.com/
This is one of the job branding media produced by Zenken's Human Capital Business Division.
■ Comments
Zenken Corporation
Project Team
For us, who have primarily handled job branding through web media, communicating on the big screen of a movie theater is a new step in connecting with consumers in a real space. Together with SMT, we will expand the possibilities of initiatives that deliver the value of professions to a wider audience.
Shochiku Multiplex Theaters Co., Ltd.
Goro Kashiwagi, General Affairs and Human Resources Department
This initiative is the realization of an idea born from the movie theater frontline: 'to convey the appeal of our work at the movie theater.' We hope it will be an opportunity for our visitors to learn about the behind-the-scenes of theater operations and the rewarding aspects of the job, which are usually not visible. We will continue to work on creating new value for movie theaters.
*Job branding media is a type of media that communicates the 'essential appeal' and rewarding aspects of a profession that cannot be fully conveyed through job postings, thereby evoking empathy from job seekers.
For more details, please visit this page. https://www.pita-career.com/
[Zenken Corporation Company Profile]
Company Name: Zenken Corporation
Representative: Jinnosuke Hayashi, President and CEO
Head Office: Azabudai Hills Mori JP Tower 22F, 1-3-1 Azabudai, Minato-ku, Tokyo
Founded: May 2, 1975
Established: July 14, 1978
Capital: 439,530 thousand yen (as of June 30, 2025)
Stock Exchange: Tokyo Stock Exchange Growth Market (Securities Code: 7371)
Official HP: https://www.zenken.co.jp/
[Shochiku Multiplex Theaters Co., Ltd. Company Profile]
Company Name: Shochiku Multiplex Theaters Co., Ltd.
Representative: Nobuhiko Kashimura, President and CEO
Head Office: 4-1-1 Tsukiji, Chuo-ku, Tokyo
Established: May 1996
Official HP: https://www.smt-cinema.com/