ZenLuxe Luxury Cross-Border EC Celebrates 1st Anniversary with 4x GMV Growth, Powered by Secure Fraud Prevention Infrastructure

ZenLuxe, a luxury brand specialized cross-border e-commerce mall operated by ZenGroup Co., Ltd. (Headquarters: Chuo-ku, Osaka), has reached its first anniversary.

While Japanese pre-owned luxury goods enjoy high demand overseas, high-value transactions often face significant challenges such as 'payment fraud' and 'chargebacks' for sellers. ZenLuxe addresses these hurdles by establishing a proprietary system where the platform itself assumes these risks. As a result of creating a secure environment for overseas sales, the total transaction volume expanded approximately four times within the first year, reaching record highs in the period from January to March 2026.

### Risk Countermeasure Infrastructure Minimizing Seller Burden To enable worry-free high-value sales, ZenLuxe has built a multi-layered check system: - Strict screening by various payment institutions. - ZenLuxe's proprietary risk assessment system. - Coordination with payment agencies even if fraud is discovered after initial screening. This system detects and blocks 99.9% of suspicious orders before shipment. Even if a payment dispute arises, ZenLuxe handles it, ensuring that sellers bear no risk of loss.

### Differentiation Through Risk Absorption The core value of ZenLuxe lies in the platform taking on the uncertainties of transactions. Sellers benefit from reduced payment risk and operational costs, while buyers enjoy authenticity guarantees via AI (Entrupy) and zero international shipping costs. This secure environment supports continuous growth.

Furthermore, ZenLuxe is enhancing its marketing via its YouTube channel, 'The Little Luxe Corner,' showcasing the charm of physical stores directly to global customers to build higher trust.