Bringing Japanese Local Products to the World: ZenGroup and CRENEO Collaborate on an 'Exit Strategy' to Accelerate Overseas Expansion for Regional Companies.

ZenGroup Inc. (HQ: Chuo-ku, Osaka), with sales channels in 175 countries and regions worldwide, and CRENEO Inc. (HQ: Echizen-shi, Fukui), which develops branding support for local companies, began a collaboration on Wednesday, April 1, 2026.

This collaboration establishes a system to provide comprehensive support from visualizing brand value to overseas sales and international logistics for small and medium-sized local enterprises that possess high technical skills but face challenges in developing sales channels. By integrating the resources of both companies, they aim to establish a sustainable export model for regional industries.

■ Background of the Collaboration: 'Three Challenges' and 'Lack of an Exit' Faced by Local Companies

While Japanese manufacturing is highly regarded globally, many SMEs abandon overseas expansion due to three barriers: 'initial investment,' 'multilingual support,' and 'continuous sales promotion.'

In particular, the lack of an 'exit strategy (sales channel)' to deliver the stories behind the products to the appropriate overseas markets has become a major issue.

To solve this issue, CRENEO Inc., with its strength in branding local companies, and ZenGroup Inc., with its sales channels to 175 countries and regions, will collaborate to start providing seamless support from entrance to exit.

■ Overview of the Support System by This Collaboration

In this collaboration, CRENEO will handle the 'entrance' by visualizing the background and stories of the products, while ZenGroup will provide the 'exit' through sales and logistics via its cross-border e-commerce mall.