World Liquor Importers Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative: Naofumi Imasato) will grand open "Hofbräu Tokyo Shinjuku Kabukicho" (hereinafter, "the store"), an authentic German beer hall with over 100 seats in the Shinjuku area, on Wednesday, April 15, 2026. Prior to the opening, a tasting and preview event will be held for media representatives in two sessions on Monday, April 13, 2026, from 12:00 PM and 4:00 PM, where they can tour the store and experience German beer and local dishes such as sausages. This store recreates the "Hofbräuhaus" and is an authentic German beer hall officially recognized by Hofbräu GmbH in Munich and directly operated by its official importer. "Hofbräu" is a state-owned brewery in Bavaria, headquartered in Munich, Germany, and is one of the globally recognized German beer brands. Furthermore, it plays a central role in the "Oktoberfest," the world's largest festival, which attracts over 6 million visitors annually over approximately two weeks. The Hofbräu tent within this event boasts a capacity of over 10,000 people and is particularly popular. Store interior image. "Hofbräu" is a state-owned brewery in Bavaria, headquartered in Munich, Germany, and is a globally recognized German beer brand. The Hofbräu tent set up at "Oktoberfest." You can be among the first to see the store before its grand opening and enjoy dishes and beers unique to a German beer hall. It can also be utilized as an opportunity for location scouting and article photography. ■ Tasting & Preview Event Overview Date: ● Part 1: Monday, April 13, 2026, 12:00 PM - 1:00 PM ● Part 2: Monday, April 13, 2026, 4:00 PM - 7:00 PM (Last Order 6:30 PM) Venue: Hofbräu Tokyo Shinjuku Kabukicho Address: To Building 5F, 1-26-6 Kabukicho, Shinjuku-ku, Tokyo 160-0021 ■ How to Apply Those wishing to participate should apply using the form or FAX below. ● Application Deadline: Friday, April 10 ● Application Form: https://forms.gle/RTj4oH16NK9TF71G9 ● FAX Application: 03-5545-3887 1. Menus for Location Scouting, Previews, and Article Photography Available A dedicated space will be set up in front of the counter. ▼ Drinks and Dishes Available for Photography (Photos introduced at the bottom of this release) ・Berlin-style pickled herring ・Roast chicken ・Schweinshaxe ・Boiled Weisswurst ・Oktoberfest plate ・Assortment of 5 sausages ・HB Dandelion Omelet Rice ・HB Roast Pork Bowl *Menu items may change on the day. *HB is an abbreviation for "Hofbräu," a beer brewery in Munich, Germany. 2. Food for Tasting Available (Table Order System) ★ You can order from the grand menu. ▼ Excerpt from Food Menu ・Berlin-style pickled herring ・Roast chicken ・Schweinshaxe ・Oktoberfest plate ・Schnitzel ・Assortment of 5 sausages ・Spätzle ・German potatoes ・Flammkuchen ▼ Excerpt from Drink Menu ・Hofbräu Weiss ・Hofbräu Lager ・Hofbräu Dunkel ・German wine (sparkling, red, white) ・German whiskey ・Wine Schorle *Menu items may change on the day. *Limited to three items per person. 3. Available Filming Scenes ・Scene of pouring beer from the beer tap ・Scene of everyone toasting ・Wine Schorle Scene of pouring German wine from a carafe. Photo is an image. ■ Dirndl Girls Welcome You You can be among the first to see the store space before its grand opening and experience dishes and beers that allow you to enjoy authentic German beer hall culture. ■ About "Hofbräu Tokyo Shinjuku Kabukicho" This is an authentic German beer hall with over 100 seats, opening in the Shinjuku Station area. ・The interior, lined with long tables, offers a space where you can experience authentic German beer hall culture, raising giant beer glasses for a toast. ・We offer a menu centered on German beer and local dishes such as sausages, perfect for sharing in groups. ・It is a large beer hall capable of accommodating group use for farewell/welcome parties and gatherings with friends. Furthermore, at our store, you can also enjoy our unique directly imported products. ・We offer a selection of carefully chosen overseas craft beers directly imported by our company. We stock craft beers carefully selected and directly imported from various countries around the world. Among them, "Hofbräu Munich," served from draft barrels, is an authentic product adopted for the pavilion at the Osaka-Kansai Expo. Leveraging our experience as a beer import trading company, you can enjoy our unique, carefully selected flavors. ● Store Overview Store Name: Hofbräu Tokyo Shinjuku Kabukicho Address: To Building 5F, 1-26-6 Kabukicho, Shinjuku-ku, Tokyo 160-0021 Genre: German Restaurant, Beer Bar Reservations: Accepted Business Hours: 11:30 AM - 11:45 PM Closed: None *New Year's, statutory inspection days Access: Seibu Shinjuku Line 1-minute walk / JR Shinjuku Station 4-minute walk Total Seats: 110 seats Private Party Capacity: 80 people ~ (consultation required) Parking: None Official HP: https://www.zato.co.jp/restaurant/hofbrautokyo/shinjuku/ ■ Excerpt from Tasting Menu ・Oktoberfest Plate A colorful assortment of cold appetizers, allowing you to enjoy various German flavors. A classic plate to savor with beer. ・Berlin-style pickled herring A classic German appetizer with refreshing acidity and rich herring flavor. Its light taste pairs perfectly with beer. ・Roast Chicken Roast chicken with crispy, fragrant skin and juicy meat inside. A popular main dish at Oktoberfest (the world's largest beer festival held in Munich, Germany).
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- Source: PR TIMES
- Category: News