World Liquor Importers Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative: Naofumi Imasato) will grand open "Hofbräu Tokyo Shinjuku Kabukicho Store" (hereinafter, "this store"), an authentic German beer hall with over 100 seats, in the Shinjuku area on Wednesday, April 15, 2026.
Prior to the opening, a tasting and preview event will be held for media representatives in two sessions on Monday, April 13, 2026, from 12:00 PM~ and 4:00 PM~, where they can experience a store tour and taste German beer and local dishes such as sausages.
This store recreates the "Hofbräuhaus" and is an authentic German beer hall officially recognized by Hofbräu in Munich and directly managed by the official importer.
Hofbräu is a Bavarian state-owned brewery based in Munich, Germany, and is one of the world's widely known German beer brands.
Furthermore, it plays a central role in "Oktoberfest," the world's largest festival, which attracts over 6 million visitors in approximately two weeks each year. The Hofbräu tent set up within the event boasts a capacity of over 10,000 people and is particularly popular.
You can get an early look at the store before its grand opening and enjoy dishes and beers unique to a German beer hall. It can also be used as an opportunity for location scouting and article photography.
Tasting & Preview Event Overview Date and Time: ● Part 1: Monday, April 13, 2026, 12:00 PM - 1:00 PM ● Part 2: Monday, April 13, 2026, 4:00 PM - 7:00 PM (Last Order 6:30 PM) Venue: Hofbräu Tokyo Shinjuku Kabukicho Store Address: 〒1 Keywords: New store, Opening, Spring, Welcome party, Tourism, Event, Limited, Beer hall, Private rental, Shinjuku
FACT BOX
- Source: PR TIMES
- Category: New Product