ZARA and CARAMEL Announce Multi-Season Collaboration

Caramel was founded in London in 1999 by Eva Karayiannis. At the time, as a mother of young children, Eva felt that what she was looking for in the kids' wear market did not exist. Passionate about fashion and finding talented young designers, she poured the same passion into choosing clothes for her children, but could not find anything that combined beauty with carefully thought-out design. "Everything was very classic, with puff sleeves, gathered waists, and only pink or blue colors. On the other hand, there was nothing but tracksuits," she says. The first Caramel store, which opened in Brompton Cross, London, gained strong support from parents who wanted to incorporate their own style into their children's lives and their own, and a passionate community was gradually built. "I always want to aim for something a little unconventional and push the boundaries of things. I am more attracted to British eccentricity than orthodox aesthetics." Caramel London is now widely recognized as a brand that has shaped a more sophisticated and thoughtful approach to kids' wear. It has established its reputation based on a thorough commitment to materials, proportions, and tailoring, as well as a deep understanding of children's movements and lives. Through close collaboration with specialized textile manufacturers and artisans around the world, Caramel has cultivated a unique design expression rooted in the essence and durability of materials. This stance remains at the core of the brand to this day. This collaboration was developed in close coordination with Zara's design and product teams, embodying a balance between Caramel's design philosophy and Zara's global-scale product development and deployment capabilities. Eva was involved in every process from fabric selection to garment structural design, styling, and visual expression, and the collection was completed under a consistent vision. Structured around a "wardrobe," this collection emphasizes versatility, comfort, and ease of wear. Incorporating Eva's long-standing inspirations, such as material usage inspired by uniforms and menswear, and understated, modern colors, it is designed not to define the wearer, but to enhance their individuality. "I want to make clothes that children can naturally wear in their daily lives and enjoy being themselves," says Eva. "What I always value is that children can be themselves and express their individuality freely. They can wear different socks on each foot, and I want them to enjoy it as they like!" For Zara, this collaboration is part of an ongoing effort to bring further depth to the kids' wear category while actively incorporating independent design perspectives. Through its partnership with Caramel, Zara proposes a unique design perspective that combines creative integrity and accessibility to its global customer base. This collection expands Caramel's approach to materials, form, and functionality into a broader context, delivering thoughtfully designed wardrobes to more people. In addition to kids' wear, a limited capsule collection of women's wear and accessories will also be available. It proposes a chic, cohesive, and versatile wardrobe that reflects a commitment to high-quality materials, excellent tailoring, and comfortable wear. Caramel x Zara is scheduled to be released on Wednesday, June 3rd, at ZARA Shinjuku, Shinsaibashi, Grand Green Osaka stores, and the online store. To commemorate the launch of the collection, a one-day event will be held on Wednesday, June 3rd, from 12:00 to 18:00 at Umekita Park South Park South Plaza in Osaka (or Rohto Heart Square Umekita in case of rain). At the venue, in addition to workshops for children and families in a limited-time lawn space, special food and drinks will also be available. *In case of severe weather, the event content may be changed, canceled, or postponed. Please check the official ZARA website and official SNS for the latest information. At the same time, from Wednesday, June 3rd, a special pop-in featuring this collection will be held at the Grand Green Osaka store. KIDS Price range: KIDS ¥1,290~¥8,590 WOMEN Price range: WOMEN ¥3,590~¥19,990 About ZARA: ZARA is part of Inditex, a global fashion company that also operates Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, and ZARA Home. Based on continuous innovation and customer service, Inditex operates a highly integrated platform with 98 markets and over 200 online markets, aiming to achieve climate neutrality by 2040. Since opening its first store in Japan in Shibuya, Tokyo, in 1998, ZARA has steadily expanded its store network nationwide and currently operates 59 stores in Japan. About Caramel: Caramel is a London-based brand founded by Eva Karayiannis. Known for its sophisticated approach to kids' wear and women's wear, it develops collections that value quality, long-lasting craftsmanship, and individuality, centered on a commitment to materials, form, and function.