BAD BUNNY and ZARA Launch 'BENITO ANTONIO,' Inspired by the Artist's Personal Style and Creative Identity

Global artist BAD BUNNY and ZARA have announced a collaborative collection, 'BENITO ANTONIO.' The 150-piece collection, launching May 21 on zara.com and selected stores worldwide, is rooted in the artist's personal world, intuition, and Puerto Rican background.
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  • 📰 Published: May 22, 2026 at 03:00
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Global artist BAD BUNNY and ZARA are announcing their collaboration, 'Benito Antonio.'

This collection is rooted in the personal worldview of BAD BUNNY, whose real name is Benito Antonio Martínez Ocasio, the intuition that has guided him, the identity that has defined his work, and the perspective that has shaped everything he undertakes.

The 150-piece 'BENITO ANTONIO' collection will be available starting May 21 on zara.com and at selected ZARA stores worldwide.

The world saw the first glimpse of this collection without knowing it. On February 8, Benito performed at the Apple Music Super Bowl LX Halftime Show, becoming the first Latino male headliner. He wore a custom look created in collaboration with ZARA. Later, at the May 4 Met Gala, he appeared in a bespoke black tuxedo he designed and created again with ZARA.

On May 16, prior to the formal announcement, ZARA transformed its Plaza Las Américas store in San Juan into a special pop-up space for 'BENITO ANTONIO,' offering people in Puerto Rico a chance to experience the collection firsthand before the rest of the world. Benito himself made a surprise appearance that afternoon.

Created with Janthony Oliveras, who has long served as Bad Bunny's creative director, the 150-piece collection was entirely formed in Puerto Rico. From silhouettes, colors, and graphics to materials and fit, every detail reflects intent and intuition. The collection spans tailoring, oversized essentials, textured separates, statement pieces with graphics, and summer looks, embodying the confidence, individuality, and relaxed feel that have defined Benito's personal style.

The visual identity of 'BENITO ANTONIO' was developed through a close collaboration between M/M Paris and Benito himself. The inspiration was the everyday landscapes of Puerto Rico—details that might go unnoticed. Finding value in details that many overlook by 'seeing them from a different perspective' is at the core of Benito's work.

The campaign visuals were shot in Puerto Rico by creative collective STILLZ, who have handled many of the visual representations that symbolize Benito's career.

The collection will be available starting May 21 on the ZARA official website and at selected ZARA stores worldwide. In Japan, it will be available at stores in Ginza, Shinjuku, Shibuya, Shibuya Koen-dori, Ikebukuro, Minatomirai, AEON Lake Town, Nagoya, and ZARA MAN Shinsaibashisuji.

FAQ

Where can I buy the BENITO ANTONIO collection?

It is available at zara.com and selected ZARA stores worldwide, including specific locations in Japan.

What is the inspiration behind the collection?

The collection is inspired by BAD BUNNY's personal identity and the everyday landscapes of Puerto Rico.

When is the launch date?

The collection launches on May 21, 2026.