ZaPASS JAPAN Inc. Appoints Tsubasa Sasaki as Director and CBO.
ZaPASS JAPAN, a leading coaching platform, has appointed Tsubasa Sasaki as Chief Business Officer (CBO) to accelerate business growth and integrate AI-driven insights with human transformation.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 22:26
- 🔍 Collected: April 28, 2026 at 14:01
- 🤖 AI Analyzed: April 28, 2026 at 14:37 (35 min after Collected)
ZaPASS JAPAN Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Aiki Adachi) is pleased to announce the appointment of Tsubasa Sasaki as Director and CBO (Chief Business Officer).
ZaPASS has been expanding its support for organizational and human resource development centered on coaching. To achieve its vision and further expand its business, the company has established the position of CBO. With the joining of Sasaki, who possesses both global business development experience and deep insights into coaching, ZaPASS aims to present a new form of management and organization centered on 'human transformation' in an era of advancing technology.
■ Background of Appointment: Feeling the 'Weight of Humans' at the Forefront of AI
Currently, the rapid evolution of technology, including AI, is fundamentally questioning the state of society. Sasaki, the newly appointed director, was at the forefront of the AI business in Taiwan until recently. Through the process of engaging with advanced technology and pursuing its convenience, he arrived at the realization that 'the more experience I gain, the more I feel the weight and potential of people and organizations.'
His desire to face human emotions, creativity, and will—beyond just efficiency and logic—resonated with ZaPASS's vision, leading to this appointment.
■ Profile of Director and CBO Tsubasa Sasaki
Career History of Tsubasa Sasaki:
Responsible for product management, sales, and marketing at Synergy Marketing, a CRM solution provider. Later, served as Executive Officer in charge of Customer Success at Repro Inc., a mobile app growth marketing company; APAC Director at Repro Singapore PTE. LTD; Director at DOTD APAC PTE. LTD; and VP of Customer Success at awoo (Taiwan), overseeing overseas expansion and business development for AI-related businesses. Since 2021, Co-founder and Director of Coguru Inc. Joined ZaPASS JAPAN in 2026.
[Story behind the appointment (note/Blog)]
He has published the process of how he reached this decision through coaching.
- Entrance Entry: Involvement with ZaPASS and the story of the future.
- Interview: Breaking through the sense of stagnation after 'stacking up.' The 'membrane' let go through career coaching and the spectacular view of a self-drawn life.
■ Comment from CEO Aiki Adachi
Since its founding, ZaPASS has consistently walked with the vision of 'For adults who can smile as themselves and for children who look forward to the future.' We have faced all human challenges, such as career, human resource development, organizational culture reform, and next-generation management training, using a professional coaching platform as our axis. We believe that the accumulation of proactive, autonomous, and honest communication among working business people fosters a sustainable organizational culture and makes Japan more interesting. We are driving our business daily, believing that we can move toward a society where the possibilities for next-generation children are expanded rather than taken away.
I have had many dialogues with Sasaki about our vision, human potential, and our philosophy in the AI era. I feel that his experience as an overseas branch manager and leader, his deep understanding of the value of coaching, and his belief in human potential will elevate ZaPASS's stage by several levels. I am truly happy and encouraged to welcome him as CBO. I am confident that this new management structure will deliver even more value to our clients.
■ Comment from CBO Tsubasa Sasaki
Facing people and organizations for many years, I felt strongly that I wanted to spend my time in work that directly engages with them, which led to my decision to work together.
I am also a 'client' who made a major life decision through ZaPASS's coaching sessions. While immersing myself in the culture that ZaPASS cherishes, I want to become an engine that moves the business forward. It feels less like changing something by force and more like expanding the balloon of trust that has been built up so far.
With our philosophy in heart, I will do my best to continue giving truly meaningful 'passes' to both corporate and individual customers and to let happiness circulate in the world.
[About ZaPASS JAPAN]
ZaPASS JAPAN Inc. holds the vision of 'For adults who can smile as themselves and for children who look forward to the future,' and provides Japan's largest coaching platform and AI solutions...
ZaPASS has been expanding its support for organizational and human resource development centered on coaching. To achieve its vision and further expand its business, the company has established the position of CBO. With the joining of Sasaki, who possesses both global business development experience and deep insights into coaching, ZaPASS aims to present a new form of management and organization centered on 'human transformation' in an era of advancing technology.
■ Background of Appointment: Feeling the 'Weight of Humans' at the Forefront of AI
Currently, the rapid evolution of technology, including AI, is fundamentally questioning the state of society. Sasaki, the newly appointed director, was at the forefront of the AI business in Taiwan until recently. Through the process of engaging with advanced technology and pursuing its convenience, he arrived at the realization that 'the more experience I gain, the more I feel the weight and potential of people and organizations.'
His desire to face human emotions, creativity, and will—beyond just efficiency and logic—resonated with ZaPASS's vision, leading to this appointment.
■ Profile of Director and CBO Tsubasa Sasaki
Career History of Tsubasa Sasaki:
Responsible for product management, sales, and marketing at Synergy Marketing, a CRM solution provider. Later, served as Executive Officer in charge of Customer Success at Repro Inc., a mobile app growth marketing company; APAC Director at Repro Singapore PTE. LTD; Director at DOTD APAC PTE. LTD; and VP of Customer Success at awoo (Taiwan), overseeing overseas expansion and business development for AI-related businesses. Since 2021, Co-founder and Director of Coguru Inc. Joined ZaPASS JAPAN in 2026.
[Story behind the appointment (note/Blog)]
He has published the process of how he reached this decision through coaching.
- Entrance Entry: Involvement with ZaPASS and the story of the future.
- Interview: Breaking through the sense of stagnation after 'stacking up.' The 'membrane' let go through career coaching and the spectacular view of a self-drawn life.
■ Comment from CEO Aiki Adachi
Since its founding, ZaPASS has consistently walked with the vision of 'For adults who can smile as themselves and for children who look forward to the future.' We have faced all human challenges, such as career, human resource development, organizational culture reform, and next-generation management training, using a professional coaching platform as our axis. We believe that the accumulation of proactive, autonomous, and honest communication among working business people fosters a sustainable organizational culture and makes Japan more interesting. We are driving our business daily, believing that we can move toward a society where the possibilities for next-generation children are expanded rather than taken away.
I have had many dialogues with Sasaki about our vision, human potential, and our philosophy in the AI era. I feel that his experience as an overseas branch manager and leader, his deep understanding of the value of coaching, and his belief in human potential will elevate ZaPASS's stage by several levels. I am truly happy and encouraged to welcome him as CBO. I am confident that this new management structure will deliver even more value to our clients.
■ Comment from CBO Tsubasa Sasaki
Facing people and organizations for many years, I felt strongly that I wanted to spend my time in work that directly engages with them, which led to my decision to work together.
I am also a 'client' who made a major life decision through ZaPASS's coaching sessions. While immersing myself in the culture that ZaPASS cherishes, I want to become an engine that moves the business forward. It feels less like changing something by force and more like expanding the balloon of trust that has been built up so far.
With our philosophy in heart, I will do my best to continue giving truly meaningful 'passes' to both corporate and individual customers and to let happiness circulate in the world.
[About ZaPASS JAPAN]
ZaPASS JAPAN Inc. holds the vision of 'For adults who can smile as themselves and for children who look forward to the future,' and provides Japan's largest coaching platform and AI solutions...