ZAIKO Inc. and EVENTIFY Inc. Sign Strategic Partnership Agreement to Maximize the Value of Live Entertainment

ZAIKO Inc. (Headquarters: Minato-ku, Tokyo; hereinafter "ZAIKO"), a provider of electronic ticket sales and streaming platforms for live entertainment, and EVENTIFY Inc. (Headquarters: Shinjuku-ku, Tokyo; hereinafter "EVENTIFY"), a provider of event and ticketing solutions, have signed a strategic partnership agreement aimed at maximizing the value of live events.

Background and Purpose of the Partnership In the diversifying live entertainment market, building seamless ticket sales and cross-border streaming infrastructure is essential to maximizing the value of content that artists and organizers provide to fans around the world.

Through this partnership, ZAIKO will provide its advanced streaming platform and technology for live events acquired by EVENTIFY. By integrating the strengths of both companies, we will co-create higher-quality experiences in both "ticket sales" and "live streaming" for fans not only in Japan but also overseas.

Key Aspects of the Strategic Partnership Based on this agreement, both companies will cooperate in the following areas:

1. Global Expansion of Streaming Ticket Sales We will implement the "white-label" system provided by ZAIKO for live events managed by EVENTIFY. This will enable smooth streaming ticket sales for users in Japan and abroad while maintaining the brand's unique world view.

2. Strengthening Ticket Sales for Overseas Users Utilizing ZAIKO's technology, which excels in overseas payments and multilingual support, we will support both inbound and outbound ticket sales for EVENTIFY's event projects.

3. Mutual Complementarity and Sales Cooperation in Project Acquisition By sharing both companies' networks and technologies (promotion, sales, and engineering) and establishing a complementary support system, we will increase the probability of securing large-scale projects and events with complex needs, thereby enhancing our market competitiveness.

Future Outlook Through this partnership, both companies will accelerate the improvement of event experiences through technology and create opportunities for fans and artists to connect more deeply.

Comment from ZAIKO CEO Shimada: As the global live entertainment market grows, the importance of platforms that connect creators and fans is increasing. Through this strategic partnership with EVENTIFY, we will maximize the strengths of both companies to provide live events to fans around the world through an integrated approach covering both in-person and streaming experiences.

Comment from EVENTIFY President Ishiguro: EVENTIFY has provided optimal ticketing solutions to many organizers. Through this partnership with ZAIKO, our event management expertise will merge with ZAIKO's powerful global streaming infrastructure. This establishes a system that can strongly back the global strategies of our organizers. We look forward to delivering Japan's wonderful entertainment to fans around the world, regardless of their location.

[Overview of ZAIKO Inc.] Location: East Aoyama Building 5F, 8-5-41 Akasaka, Minato-ku, Tokyo CEO: Kazuhiro Shimada Business Description: Provision of electronic ticket sales platforms, live streaming services, and D2C data marketing tools

[Overview of EVENTIFY Inc.] Location: Towa Edogawabashi Building 5F, 347 Yamabuki-cho, Shinjuku-ku, Tokyo President: Rei Ishiguro Business Description: Provision of event and ticket sales solutions, event management support

[Contact for Inquiries Regarding This Matter] ZAIKO Inc. Marketing Department: marketing@zaiko.io EVENTIFY Inc. Public Relations: k-ei.kikaku@eventify.co.jp