ZAIKO Inc. and EVENTIFY Inc. Conclude Strategic Partnership Agreement to Maximize Value in Live Entertainment

ZAIKO Inc. (Headquarters: Minato-ku, Tokyo; hereinafter "ZAIKO"), which provides electronic ticket sales and streaming platforms for live entertainment, and EVENTIFY Inc. (Headquarters: Shinjuku-ku, Tokyo; hereinafter "EVENTIFY"), which offers event and ticketing solutions, have concluded a strategic partnership agreement aimed at maximizing the value of live events.

Background and Purpose of the Alliance In an increasingly diversified live entertainment market, seamless ticket sales and the establishment of a cross-border streaming infrastructure are essential to maximize the value of content that artists and organizers provide to fans worldwide.

Through this alliance, ZAIKO will provide its advanced streaming platform and technology to live events secured by EVENTIFY. By integrating the strengths of both companies, we will co-create a higher quality experience in both "ticket sales" and "live streaming" for not only domestic but also international fans.

Main Contents of the Strategic Partnership Based on this agreement, both companies will cooperate in the following areas:

1. Global Expansion of Streaming Ticket Sales EVENTIFY will introduce ZAIKO's "white-label format" system for the live events it develops. This will enable smooth streaming ticket sales to users residing in Japan and overseas, while maintaining the brand's worldview.

2. Strengthening Ticket Sales for Overseas Users Utilizing ZAIKO's technology, which excels in overseas payment processing and multilingual support, the partnership will support both inbound and outbound ticket sales for EVENTIFY's event projects.

3. Mutual Complementarity and Sales Cooperation in Project Acquisition Both companies will share their networks and technologies (promotion, sales, engineering). By establishing a complementary support system, they aim to increase the success rate of large-scale projects and events with complex needs, thereby enhancing market competitiveness.

Future Outlook Through this partnership, both companies will accelerate the improvement of event experiences through technology, creating more opportunities for fans and artists to connect deeply.

Comment from ZAIKO Inc. CEO, Shimada: As the global live entertainment market grows, the importance of platforms that connect creators and fans is increasing. Through this strategic partnership with EVENTIFY Inc., we will maximize the strengths of both companies and deliver live events to fans worldwide, seamlessly integrating both real-world and streaming experiences.

Comment from EVENTIFY Inc. President, Ishiguro: EVENTIFY has provided optimal ticketing solutions to many organizers. This partnership with ZAIKO Inc. will merge our event operation know-how with ZAIKO's powerful global streaming infrastructure. This establishes a system that can strongly back up organizers' global strategies. We look forward to delivering Japan's wonderful entertainment to fans worldwide, regardless of location.

【ZAIKO Inc. Overview】 Location: East Aoyama Building 5F, 8-5-41 Akasaka, Minato-ku, Tokyo Representative Director CEO: Kazuhiro Shimada Business Activities: Provision of electronic ticket sales platforms, live streaming services, D2C data marketing tools

【EVENTIFY Inc. Overview】 Location: Towa Edogawabashi Building 5F, 347 Yamabuki-cho, Shinjuku-ku, Tokyo Representative Director President: Rei Ishiguro Business Activities: Provision of event and ticket sales solutions, event operation support

【Contact for this matter】 ZAIKO Inc. Marketing Department: marketing@zaiko.io EVENTIFY Inc. Public Relations Department: k-ei.kikaku@eventify.co.jp