[Popular at Seven-Eleven] YUWAERU Supervised "Frozen Nekase Genmai® Onigiri" Package Renewed
Yuwaeru Co., Ltd.'s supervised "Seven Premium 2-pack Nekase Genmai® Onigiri (Frozen Food)", which is popular at Seven-Eleven Japan, has undergone a package renewal.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 19:00
- 🔍 Collected: May 11, 2026 at 10:31
- 🤖 AI Analyzed: May 11, 2026 at 11:04 (32 min after Collected)
Yuwaeru Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / Representative Director CEO: Yoshitaka Ogino) has announced that the package of the "Seven Premium 2-pack Nekase Genmai® Onigiri (Frozen Food)", which it supervises and is popular at Seven-Eleven Japan (Headquarters: Chiyoda-ku, Tokyo / Representative Director President: Tomohiro Akutsu), has been renewed.
This renewal emphasizes "ease of finding" and "clarity," refreshing the design to convey product features at a glance when picked up in stores.
New Package
■ Key Points of the Renewal
・Easier to find in stores
The YUWAERU logo is prominently placed in the center of the package, making it instantly recognizable even in the freezer case. Furthermore, the fact that it is a "2-pack" is now clearer with photos and the product name.
・Added explanation for "Nekase Genmai®"
A new explanatory text concisely introducing its features has been added, allowing first-time buyers to choose with confidence.
■ About the Product
The contents remain unchanged, with a surprisingly chewy texture unlike ordinary brown rice! This frozen onigiri can be easily eaten by simply heating it in a microwave, and it allows you to incorporate the nutrition of brown rice, making it perfect for those with busy daily lives. It's also recommended for those looking for a late-night snack or a light meal, offering a just-right volume that's easy to eat even late at night. At an accessible price of 198 yen (excluding tax) for a 2-pack, it's convenient to stock in your freezer for days when you "want something easy."
Conveniently packaged in individual trays, and a great value with 2 pieces.
What is Nekase Genmai®?
Nekase Genmai® is brown rice cooked in a pressure cooker and then aged for several days to bring out a chewy texture and natural sweetness, using Yuwaeru's unique manufacturing method. Its characteristic is a deliciousness unlike ordinary brown rice, allowing one to continue a healthy staple diet without effort.
The "Seven Premium 2-pack Nekase Genmai® Onigiri" reproduces the chewy texture and sweetness of Nekase Genmai® through a special manufacturing process.
◆ Product Overview
Product Name: Seven Premium 2-pack Nekase Genmai® Onigiri
Price: 198 yen (excluding tax)
Specification: 2 frozen onigiri per pack (100g/piece)
Sales Area: Seven-Eleven stores nationwide
*May not be available at some stores.
Yuwaeru Co., Ltd.
Location: Aizen Building 6F, 3-20 Kanda Nishikicho, Chiyoda-ku, Tokyo
Representative Director CEO: Yoshitaka Ogino
Established: February 4, 2009
Business Activities: D2C business [brown rice pack manufacturing, retail (EC)], wholesale/OEM, consulting
URL: https://www.yuwaeru.co.jp/
"One Bowl a Day, Brown Rice Life"
We believe that by skillfully combining meals that make your body happy by replacing your staple food with brown rice, and meals that make your heart happy by not denying yourself what you like, you can lead a well-balanced diet. We believe that this accumulation leads to healthy and rich daily lives.
The surprisingly chewy "Nekase Genmai®", which makes people exclaim "Is this brown rice?", was born from this philosophy. With brown rice packs manufactured in our own factory as our main product, we develop various foods and services using brown rice. We are expanding the brown rice lifestyle in various forms, including stores, e-commerce, wholesale, and OEM.
*"Nekase Genmai®" is a registered trademark of Yuwaeru Co., Ltd.
Official Website/SNS
Online Store: https://nekase-genmai.com/
Instagram: https://www.instagram.com/yuwaeru.online/
Youtube: https://www.youtube.com/channel/UCwCUbHkizOzaRbabewVoEAg
X: https://www.twitter.com/yuwaeru/
Facebook: https://www.facebook.com/yuwaeru.online/
YUWAERU Directly Managed Stores
・YUWAERU Kuramae Main Store: https://www.instagram.com/yuwaeru_honten/
・YUWAERU Sapporo Maruyama Park Store: https://www.instagram.com/yuwaeru_sapporo/
Inquiries regarding this matter
Yuwaeru Co., Ltd. Public Relations
Mail: press@yuwaeru.co.jp
This renewal emphasizes "ease of finding" and "clarity," refreshing the design to convey product features at a glance when picked up in stores.
New Package
■ Key Points of the Renewal
・Easier to find in stores
The YUWAERU logo is prominently placed in the center of the package, making it instantly recognizable even in the freezer case. Furthermore, the fact that it is a "2-pack" is now clearer with photos and the product name.
・Added explanation for "Nekase Genmai®"
A new explanatory text concisely introducing its features has been added, allowing first-time buyers to choose with confidence.
■ About the Product
The contents remain unchanged, with a surprisingly chewy texture unlike ordinary brown rice! This frozen onigiri can be easily eaten by simply heating it in a microwave, and it allows you to incorporate the nutrition of brown rice, making it perfect for those with busy daily lives. It's also recommended for those looking for a late-night snack or a light meal, offering a just-right volume that's easy to eat even late at night. At an accessible price of 198 yen (excluding tax) for a 2-pack, it's convenient to stock in your freezer for days when you "want something easy."
Conveniently packaged in individual trays, and a great value with 2 pieces.
What is Nekase Genmai®?
Nekase Genmai® is brown rice cooked in a pressure cooker and then aged for several days to bring out a chewy texture and natural sweetness, using Yuwaeru's unique manufacturing method. Its characteristic is a deliciousness unlike ordinary brown rice, allowing one to continue a healthy staple diet without effort.
The "Seven Premium 2-pack Nekase Genmai® Onigiri" reproduces the chewy texture and sweetness of Nekase Genmai® through a special manufacturing process.
◆ Product Overview
Product Name: Seven Premium 2-pack Nekase Genmai® Onigiri
Price: 198 yen (excluding tax)
Specification: 2 frozen onigiri per pack (100g/piece)
Sales Area: Seven-Eleven stores nationwide
*May not be available at some stores.
Yuwaeru Co., Ltd.
Location: Aizen Building 6F, 3-20 Kanda Nishikicho, Chiyoda-ku, Tokyo
Representative Director CEO: Yoshitaka Ogino
Established: February 4, 2009
Business Activities: D2C business [brown rice pack manufacturing, retail (EC)], wholesale/OEM, consulting
URL: https://www.yuwaeru.co.jp/
"One Bowl a Day, Brown Rice Life"
We believe that by skillfully combining meals that make your body happy by replacing your staple food with brown rice, and meals that make your heart happy by not denying yourself what you like, you can lead a well-balanced diet. We believe that this accumulation leads to healthy and rich daily lives.
The surprisingly chewy "Nekase Genmai®", which makes people exclaim "Is this brown rice?", was born from this philosophy. With brown rice packs manufactured in our own factory as our main product, we develop various foods and services using brown rice. We are expanding the brown rice lifestyle in various forms, including stores, e-commerce, wholesale, and OEM.
*"Nekase Genmai®" is a registered trademark of Yuwaeru Co., Ltd.
Official Website/SNS
Online Store: https://nekase-genmai.com/
Instagram: https://www.instagram.com/yuwaeru.online/
Youtube: https://www.youtube.com/channel/UCwCUbHkizOzaRbabewVoEAg
X: https://www.twitter.com/yuwaeru/
Facebook: https://www.facebook.com/yuwaeru.online/
YUWAERU Directly Managed Stores
・YUWAERU Kuramae Main Store: https://www.instagram.com/yuwaeru_honten/
・YUWAERU Sapporo Maruyama Park Store: https://www.instagram.com/yuwaeru_sapporo/
Inquiries regarding this matter
Yuwaeru Co., Ltd. Public Relations
Mail: press@yuwaeru.co.jp