Grand Opening of 'Katsugyo Enbu Seto Park' on April 15, 2026! A Theatrical Restaurant to Experience the Food, Culture, and Live Atmosphere of Setouchi with All Five Senses
Yushokubouya Co., Ltd. will grand open a theatrical restaurant, 'Katsugyo Enbu Seto Park' in Utazu, Kagawa on April 15, 2026, offering local cuisine including Olive beef and Sanuki Udon Sea Urchin.
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- 📰 Published: April 14, 2026 at 18:00
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Yushokubouya Co., Ltd. (Headquarters: Kanonji City, Kagawa Prefecture / Representative Director and President: Masanori Miyashita) will grand open a new business model store, 'Katsugyo Enbu Seto Park', in Utazu Town, Kagawa Prefecture, on Wednesday, April 15, 2026. This facility is a new regional promotional hub that fuses 'food' and 'tourism' in collaboration with local fishermen and regional stakeholders.
To commemorate this grand opening, we will hold a 'Half-Price Food Ticket Back Campaign' limited to two days on Wednesday, April 15 and Thursday, April 16, to allow more people to experience the blessings of the Seto Inland Sea.
This restaurant began with an earnest remark from a fisherman operating in the Seto Inland Sea: 'We can't catch as much fish as we used to in the old days. Even so, I want many people to eat the fish raised in the Seto Inland Sea.' The Seto Inland Sea is blessed with diverse and high-quality seafood such as sea bream, Spanish mackerel, red spotted grouper, and silver pomfret. However, the current situation is that its charm has not been fully conveyed inside and outside the prefecture, and beyond the sea. Amidst this, the convenience of transportation access is further improving, such as the full interchange completion of the Sakaide Kita Interchange in March 2026. Making the most of this location as the 'Gateway to Shikoku', we will create a new hub to re-transmit the food culture of Setouchi to people from all over Japan and inbound tourists visiting from around the world.
## Four Key Points of 'Katsugyo Enbu Seto Park'
### 1. A spectacular 'Live Theatrical' dining space
The interior is designed as an 'experience space' where you can enjoy the cooking process with all five senses.
- [Theatrical Seating] To convey the vibrancy of cooking, we have adopted tiered seating that overlooks the open kitchen.
- [Production of Five Senses] We create a realistic atmosphere where you can enjoy the sound of charcoal fires, rising aromas, and the brilliant handiwork of artisans right before your eyes.
- [Diverse Cooking] We offer styles that maximize the quality of the ingredients, such as straw roasting, sashimi, sushi, and primitive grilling (genshiyaki).
### 2. Menu composition centered on 'Kagawa' ingredients
Focusing on seasonal fish from Setouchi, we offer a lineup of first-class products that Kagawa Prefecture boasts.
- [Wagyu] You can enjoy 'Olive Beef', including rare cuts, made possible by purchasing whole cattle.
- [Vegetables] We use the rich seasonal blessings of the local area, such as Sanuki shiitake mushrooms and prefectural asparagus 'Sanuki no Mezame'.
- [Rice] We serve Kagawa-grown rice as plump and glossy 'pot-cooked silver rice (ginshari)' and 'kamameshi' (rice boiled with ingredients in a small pot).
### 3. Exhibition and sale of 'Crafts and Traditions' inheriting regional culture
To allow guests to deeply touch Kagawa's culture through their meals, we exhibit and sell traditional crafts in the store.
- [Marugame Uchiwa (Fans)] We exhibit and sell the beauty of handwork made from a single piece of bamboo.
- [Utazu Salt] We use precious salt made by the traditional 'Irihama-shiki' method to enhance the dishes.
- [Takase Tea] We provide high-quality tea from Takase Town, Mitoyo City, connecting local traditions to the next generation.
- [Marugame Oiri (Hogetsudo)] A traditional sweet bringing happiness, loved in Kagawa since ancient times. Its melt-in-the-mouth texture and colorful beauty add a touch of glamour to hospitality.
### 4. Kagawa Prefecture's second store to offer the future-creating SDGs 'Sanuki Udon Sea Urchin'
In collaboration with Kagawa Prefectural Tadotsu High School, we will roll out 'Sanuki Udon Sea Urchin', a sustainable food developed through efforts to solve social issues.
- Environmental Conservation: We cultivate purple sea urchins, considered a cause of rocky shore denudation, by feeding them 'Sanuki Udon' destined for disposal.
- Circular Model: We propose a new circular model that simultaneously achieves food loss reduction, marine protection, and educational support.
## Main Menu
- [Gottsu Mori 8 types (for 3-4 people)] Price: 4,300 yen (4,730 yen including tax)
- [Course meal 'Ushio' 8 items + 2 hours all-you-can-drink] Price: 6,000 yen (including tax)
- [Seto Park Gozen] Price: Silver rice 1,980 yen (2,178 yen including tax) / Nigiri sushi 2,980 yen (3,278 yen including tax)
- [Seafood Seto Park Don] Price: 3,280 yen (3,608 yen including tax)
## Greetings from Ryo Hosokawa, Manager of 'Katsugyo Enbu Seto Park'
'We aim to go beyond the framework of a mere restaurant and become the very 'motive for sightseeing' that condenses the charm of Kagawa. We will provide a 'food experience' abundantly using rich local ingredients to everyone visiting Kagawa. Also, maximizing the original umami of the ingredients...'
To commemorate this grand opening, we will hold a 'Half-Price Food Ticket Back Campaign' limited to two days on Wednesday, April 15 and Thursday, April 16, to allow more people to experience the blessings of the Seto Inland Sea.
This restaurant began with an earnest remark from a fisherman operating in the Seto Inland Sea: 'We can't catch as much fish as we used to in the old days. Even so, I want many people to eat the fish raised in the Seto Inland Sea.' The Seto Inland Sea is blessed with diverse and high-quality seafood such as sea bream, Spanish mackerel, red spotted grouper, and silver pomfret. However, the current situation is that its charm has not been fully conveyed inside and outside the prefecture, and beyond the sea. Amidst this, the convenience of transportation access is further improving, such as the full interchange completion of the Sakaide Kita Interchange in March 2026. Making the most of this location as the 'Gateway to Shikoku', we will create a new hub to re-transmit the food culture of Setouchi to people from all over Japan and inbound tourists visiting from around the world.
## Four Key Points of 'Katsugyo Enbu Seto Park'
### 1. A spectacular 'Live Theatrical' dining space
The interior is designed as an 'experience space' where you can enjoy the cooking process with all five senses.
- [Theatrical Seating] To convey the vibrancy of cooking, we have adopted tiered seating that overlooks the open kitchen.
- [Production of Five Senses] We create a realistic atmosphere where you can enjoy the sound of charcoal fires, rising aromas, and the brilliant handiwork of artisans right before your eyes.
- [Diverse Cooking] We offer styles that maximize the quality of the ingredients, such as straw roasting, sashimi, sushi, and primitive grilling (genshiyaki).
### 2. Menu composition centered on 'Kagawa' ingredients
Focusing on seasonal fish from Setouchi, we offer a lineup of first-class products that Kagawa Prefecture boasts.
- [Wagyu] You can enjoy 'Olive Beef', including rare cuts, made possible by purchasing whole cattle.
- [Vegetables] We use the rich seasonal blessings of the local area, such as Sanuki shiitake mushrooms and prefectural asparagus 'Sanuki no Mezame'.
- [Rice] We serve Kagawa-grown rice as plump and glossy 'pot-cooked silver rice (ginshari)' and 'kamameshi' (rice boiled with ingredients in a small pot).
### 3. Exhibition and sale of 'Crafts and Traditions' inheriting regional culture
To allow guests to deeply touch Kagawa's culture through their meals, we exhibit and sell traditional crafts in the store.
- [Marugame Uchiwa (Fans)] We exhibit and sell the beauty of handwork made from a single piece of bamboo.
- [Utazu Salt] We use precious salt made by the traditional 'Irihama-shiki' method to enhance the dishes.
- [Takase Tea] We provide high-quality tea from Takase Town, Mitoyo City, connecting local traditions to the next generation.
- [Marugame Oiri (Hogetsudo)] A traditional sweet bringing happiness, loved in Kagawa since ancient times. Its melt-in-the-mouth texture and colorful beauty add a touch of glamour to hospitality.
### 4. Kagawa Prefecture's second store to offer the future-creating SDGs 'Sanuki Udon Sea Urchin'
In collaboration with Kagawa Prefectural Tadotsu High School, we will roll out 'Sanuki Udon Sea Urchin', a sustainable food developed through efforts to solve social issues.
- Environmental Conservation: We cultivate purple sea urchins, considered a cause of rocky shore denudation, by feeding them 'Sanuki Udon' destined for disposal.
- Circular Model: We propose a new circular model that simultaneously achieves food loss reduction, marine protection, and educational support.
## Main Menu
- [Gottsu Mori 8 types (for 3-4 people)] Price: 4,300 yen (4,730 yen including tax)
- [Course meal 'Ushio' 8 items + 2 hours all-you-can-drink] Price: 6,000 yen (including tax)
- [Seto Park Gozen] Price: Silver rice 1,980 yen (2,178 yen including tax) / Nigiri sushi 2,980 yen (3,278 yen including tax)
- [Seafood Seto Park Don] Price: 3,280 yen (3,608 yen including tax)
## Greetings from Ryo Hosokawa, Manager of 'Katsugyo Enbu Seto Park'
'We aim to go beyond the framework of a mere restaurant and become the very 'motive for sightseeing' that condenses the charm of Kagawa. We will provide a 'food experience' abundantly using rich local ingredients to everyone visiting Kagawa. Also, maximizing the original umami of the ingredients...'
FAQ
Where will 'Live Fish and Performance Seto Park' open?
It will grand open in Utazu Town, Kagawa Prefecture on April 15, 2026.
What kind of dishes can be enjoyed?
You can enjoy local Kagawa ingredients such as seasonal fish from the Seto Inland Sea, rare 'Olive Beef', and sustainable 'Sanuki Udon Uni'.
What is 'Sanuki Udon Uni'?
It is a sustainable ingredient born from SDGs initiatives, where discarded Sanuki udon is used as feed to farm Purple Urchin, which is the cause of reef degradation.