Yurindo Co., Ltd. celebrated the 6th anniversary of its official YouTube channel, "Yurindo Shika Shiranai Sekai" (The World Only Yurindo Knows), by holding the "Yuseka 6th Anniversary Event" on June 27 (Sat.) and 28 (Sun.), 2026.

The event was organized to express gratitude to viewers through in-store events, online streaming, merchandise, exhibitions, and workshops, and to allow them to experience the products and personalities featured on YouTube at physical store locations.

On June 27 (Sat.), the "R.B. Buccolo BIRTHDAY PARTY in Ebisu" was held at Yurindo Atre Ebisu store. On June 28 (Sun.), the main event, "Gather! Almost First Graders Buccolo Cheki Meet," was held at Yurindo Isezaki Chomin Main Store's 6th-floor YouTube Studio, accompanied by a YouTube live stream.

June 27 (Sat.)

Birthday Event Held at Atre Ebisu Store Amidst Approaching Typhoon

Masayo-san and Yu-hashi's Bookstore Lab

The "R.B. Buccolo BIRTHDAY PARTY in Ebisu" was held to celebrate the birthday of the channel's MC, R.B. Buccolo.

Despite concerns about the impact of the approaching typhoon on transportation and customer traffic, several participatory programs were held inside the store. These included a "Ukammuri Clip" decoration workshop led by Mizuki Abe from Sun-Star Stationery Co., Ltd., a "Sanseido Kokugo Jisho Karuta" (Sanseido Japanese Dictionary Karuta) event with Koichi Yamamoto from Sanseido Dictionary Publishing Department, a "Bookstore Lab" offering a taste of bookstore work, and accessory making using LaQ.

Additionally, a "Yuseka 6th Anniversary Book Fair" was held, combining recommended books from viewers with selections curated by Kentaro Shiba (Store Sales Division), and a "Yuseka Shop in Ebisu" offered R.B. Buccolo merchandise.

The event allowed attendees to experience the personalities and programs they enjoyed on YouTube in a real store setting, even amidst the inclement weather.

June 28 (Sun.)

Cheki Event and 10-Hour Live Stream Held at Yurindo Isezaki Chomin Main Store

Scene from the Buccolo Cheki Meet

The main 6th-anniversary event, "Gather! Almost First Graders Buccolo Cheki Meet," was held.

This event was themed "Almost First Graders" to coincide with R.B. Buccolo turning six years old. It was open not only to children about to enter first grade but also to anyone embarking on a new chapter, whether it be a new job, hobby, diary, or YouTube channel, offering a chance for conversation and a cheki (instant photo) with R.B. Buccolo.

Participants held signs saying "XX First Grader" and met with R.B. Buccolo, creating a heartwarming time for children and adults alike to document their "things they want to start."

The event was live-streamed on YouTube from 10:00 AM to 8:00 PM. With a peak of 2,312 concurrent viewers and 11,147 chat messages, attendees at the venue and online viewers shared the same time, with many comments flooding the chat.

Archive Viewing URL: https://www.youtube.com/watch?v=clRP_JKZfag

6th Anniversary Collaboration Events Held at Other Stores (STORY STORY YOKOHAMA, Yurindo Yokohama Station West Exit Store, Yurindo BASEGATE Yokohama Kannai Store, Yurindo Cubic Plaza Shin-Yokohama Store)

STORY STORY YOKOHAMA "Okazaki Department Store" Yurindo Yokohama Station West Exit Store

At STORY STORY YOKOHAMA, Hiroko Okazaki (Store Sales Division) managed the "Okazaki Department Store" corner, offering special merchandise and limited-edition novelty giveaways related to the 6th-anniversary project.

At Yurindo Yokohama Station West Exit Store, Ryoji Manita (Yokohama Station West Exit Store) provided opening music, and Masayo Ohira (Atre Ebisu Store) performed a kamishibai (paper play) storytelling session, creating a lively in-store event enjoyable for all ages.

Yurindo BASEGATE Yokohama Kannai Store Yurindo Cubic Plaza Shin-Yokohama Store

At Yurindo BASEGATE Yokohama Kannai Store, Miho Uchino (Store Sales Division) conducted a tasting and sales event for recommended food items, which was well-received by many customers.

At Yurindo Cubic Plaza Shin-Yokohama Store, Takako Ishida (Store Sales Division) handled ZINE sales, providing an opportunity for customers to explore interests sparked by the videos in the physical store.

"Yuseka's 6 Years of History" Exhibition (Yurindo Cubic Plaza Shin-Yokohama Store, Yurindo Atre Ebisu Store, Yurindo Nikke Colortown Store)

From late June to the end of July, an exhibition titled "Yuseka's 6 Years of History" is being held, featuring illustrations from guests who have appeared on the program and other related exhibits.

The exhibition showcases the channel's journey with items such as illustrations by Gataroman, original artwork and related items from Gakken Encyclopedia Editor-in-Chief Yukiyoshi Matsubara, and giant sketchbooks from video participants. Visitors can be seen reminiscing about past videos and taking photos in front of the displays, allowing them to experience the accumulation of six years of content.

*Exhibition content varies by store.

About the YouTube Channel "Yurindo Shika Shiranai Sekai"

"Yurindo Shika Shiranai Sekai" is the official YouTube channel where Yurindo staff and related individuals introduce the appeal of various themes, including books, stationery, food items, miscellaneous goods, and office equipment. It is characterized by the passionateトーク (talks) of the participants and the straightforward comments of MC R.B. Buccolo, and has been enjoyed by many viewers since its launch in June 2020.

Channel Abbreviation: Yuseka

Viewer Nickname: Yurinchii

Channel Launch Date: June 30, 2020 (Updated every Tuesday)

Subscribers: 539,000 (as of July 1, 2026)

YouTube: https://www.youtube.com/@Yurindo_YouTube

X (formerly Twitter): https://twitter.com/Yurindo_YouTube

HP: https://www.yurindo.co.jp/youtube-yuseka/

FACT BOX

  • Source: PR TIMES
  • Category: Event