Yurindo to Release "Essential Keigo for Business: A Practical Manual to Avoid Pitfalls" on June 23
Yurindo Co., Ltd. will publish "Essential Keigo for Business," a new book by Yoji Hongo, on June 23, 2026. This practical manual aims to help business professionals navigate the complexities of honorifics in modern workplaces, offering 80 concrete examples to build trust and avoid communication pitfalls.
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Yurindo Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director and President: Kentaro Matsunobu) will publish a new book, "Essential Keigo for Business: Pitfalls in 'How You Speak' You Unknowingly Make," on Tuesday, June 23, 2026.
In today's world, where work styles are diversifying and organizations are flattening, strict language usage, as in the past, is less emphasized. However, there are many situations where small discrepancies in language can affect one's evaluation as a business person, such as when polite language is perceived as condescending, or incorrect honorifics unintentionally damage one's impression.
This book, authored by Yoji Hongo, who has written numerous works on business communication, clearly summarizes the key points of honorifics useful in the workplace. It is not merely a list of manners but also explains the origins of words and the underlying concepts. Through 80 practical examples useful in the field, it provides guidelines for confidently building trust with those around you.
Background of this Book
With the spread of social media and the diversification of work styles, the nature of business communication has changed significantly. With the spread of remote work and the flattening of organizations, hierarchical relationships and formal language may not be as emphasized as before. However, in building trust, which is the essence of business, the role of language remains crucial.
For example, polite words used with good intentions can sometimes offend others, or misuse of conversational language in emails can lead to unknowingly falling into "pitfalls in how you speak." The accumulation of such small misuses can affect a business person's credibility and evaluation.
This book proposes honorifics not merely as formal manners but as practical skills to protect one's own evaluation and smooth human relationships. Through concrete examples for different situations, it clearly explains why certain expressions are appropriate and is structured to efficiently acquire the "must-know" basics. It aims to be a practical guide that even busy business professionals can learn in a short time.
[Table of Contents]
Chapter 1: Honorifics that improve evaluation in the workplace
Chapter 2: Honorifics to escape from being caught in the middle
Chapter 3: Honorifics to gain trust from business partners
Chapter 4: Honorifics that create a good impression in customer service
Chapter 5: Honorifics that smooth human relationships
Chapter 6: Honorifics to make a difference in writing
Features of this Book
1. No need for rote memorization. Derive the correct answer from the "origin" of words.
This book not only presents correct honorifics but also carefully explains the reasons behind them and the psychology of the other person. For example, why "gokuro-sama" is inappropriate for superiors, and why saying "ryokai desu" to a boss is wrong. By understanding the mechanism of respect behind words, you can acquire the adaptability to choose appropriate words in any situation without relying on rote memorization.
2. Visually organized 80 concrete examples faced in the field.
It covers 80 cases that are easy to get confused about in business, presenting not only correct honorifics but also expressions that are polite but actually rude, and expressions that are no longer suitable for the times, in comparison. With a structure that allows intuitive judgment with "○・×・△," it is a practical book where you can grasp the key points in a short time.
*Image is for illustration purposes only.
Title: "Essential Keigo for Business: Pitfalls in 'How You Speak' You Unknowingly Make"
Author: Yoji Hongo
Publisher: Yurindo
Price: 1,210 yen (tax included)
Format: B6 size, 216 pages
ISBN: 978-4-89660-265-4
Release Date: Tuesday, June 23, 2026
Availability: Yurindo stores (excluding some), bookstores nationwide
Author Profile
Yoji Hongo
Born in Tokyo. Graduated from Waseda University, Faculty of Letters. At Kobunsha Kappa Books editorial department, he was in charge of series such as "Introduction to Ceremonies and Etiquette" (authored by Yaeko Shiotsuki). After becoming independent, he has been engaged in writing activities and book production on themes of business communication and history. His major works include "How Smart People Usego Use Keigo" (Nihon Bungeisha), which has sold over 430,000 copies, as well as "Words of Praise that Move People" (Chuko Shinsho La Clef), "How People Who Can Work Use Keigo," "People Who Lose and Gain from How They Speak," "Japanese That 90% of Japanese Get Wrong" (all PHP Bunko), and "Definitive Edition! Adult Vocabulary Keigo Training" (Nikkei Business Jinbunko).
Yurindo Publications
https://www.yurindo.co.jp/publication/book/
In today's world, where work styles are diversifying and organizations are flattening, strict language usage, as in the past, is less emphasized. However, there are many situations where small discrepancies in language can affect one's evaluation as a business person, such as when polite language is perceived as condescending, or incorrect honorifics unintentionally damage one's impression.
This book, authored by Yoji Hongo, who has written numerous works on business communication, clearly summarizes the key points of honorifics useful in the workplace. It is not merely a list of manners but also explains the origins of words and the underlying concepts. Through 80 practical examples useful in the field, it provides guidelines for confidently building trust with those around you.
Background of this Book
With the spread of social media and the diversification of work styles, the nature of business communication has changed significantly. With the spread of remote work and the flattening of organizations, hierarchical relationships and formal language may not be as emphasized as before. However, in building trust, which is the essence of business, the role of language remains crucial.
For example, polite words used with good intentions can sometimes offend others, or misuse of conversational language in emails can lead to unknowingly falling into "pitfalls in how you speak." The accumulation of such small misuses can affect a business person's credibility and evaluation.
This book proposes honorifics not merely as formal manners but as practical skills to protect one's own evaluation and smooth human relationships. Through concrete examples for different situations, it clearly explains why certain expressions are appropriate and is structured to efficiently acquire the "must-know" basics. It aims to be a practical guide that even busy business professionals can learn in a short time.
[Table of Contents]
Chapter 1: Honorifics that improve evaluation in the workplace
Chapter 2: Honorifics to escape from being caught in the middle
Chapter 3: Honorifics to gain trust from business partners
Chapter 4: Honorifics that create a good impression in customer service
Chapter 5: Honorifics that smooth human relationships
Chapter 6: Honorifics to make a difference in writing
Features of this Book
1. No need for rote memorization. Derive the correct answer from the "origin" of words.
This book not only presents correct honorifics but also carefully explains the reasons behind them and the psychology of the other person. For example, why "gokuro-sama" is inappropriate for superiors, and why saying "ryokai desu" to a boss is wrong. By understanding the mechanism of respect behind words, you can acquire the adaptability to choose appropriate words in any situation without relying on rote memorization.
2. Visually organized 80 concrete examples faced in the field.
It covers 80 cases that are easy to get confused about in business, presenting not only correct honorifics but also expressions that are polite but actually rude, and expressions that are no longer suitable for the times, in comparison. With a structure that allows intuitive judgment with "○・×・△," it is a practical book where you can grasp the key points in a short time.
*Image is for illustration purposes only.
Title: "Essential Keigo for Business: Pitfalls in 'How You Speak' You Unknowingly Make"
Author: Yoji Hongo
Publisher: Yurindo
Price: 1,210 yen (tax included)
Format: B6 size, 216 pages
ISBN: 978-4-89660-265-4
Release Date: Tuesday, June 23, 2026
Availability: Yurindo stores (excluding some), bookstores nationwide
Author Profile
Yoji Hongo
Born in Tokyo. Graduated from Waseda University, Faculty of Letters. At Kobunsha Kappa Books editorial department, he was in charge of series such as "Introduction to Ceremonies and Etiquette" (authored by Yaeko Shiotsuki). After becoming independent, he has been engaged in writing activities and book production on themes of business communication and history. His major works include "How Smart People Usego Use Keigo" (Nihon Bungeisha), which has sold over 430,000 copies, as well as "Words of Praise that Move People" (Chuko Shinsho La Clef), "How People Who Can Work Use Keigo," "People Who Lose and Gain from How They Speak," "Japanese That 90% of Japanese Get Wrong" (all PHP Bunko), and "Definitive Edition! Adult Vocabulary Keigo Training" (Nikkei Business Jinbunko).
Yurindo Publications
https://www.yurindo.co.jp/publication/book/