"Towards a Brand Connecting Spirit and Matter" YURAM Questions the 'New Value of Beauty'

（Left）YURAM Representative Director Sumire Ito （Right）COO Riho Oguni

Our company supports April Dream, which aims to make April 1st a day to share dreams.

This press release is a dream of YURAM Co., Ltd.

Philosophy and Experience

Our philosophy at YURAM is: "To create imagination."

We value not just creating beautiful things, but also delivering the "stories" and "experiences" that lie deeper.

Jewel soaps themed with stories of "Mermaids" and "Fairies"

Each of YURAM's jewel soaps has its own story. The moment you hold it, even for a brief instant, your heart softens, and by touching its beauty, fragrance, and story, a "mental space" is created for you to face yourself.

We believe that this small mental space leads to self-fulfillment and self-love.

Discomfort and Questions about Modern Times

Modern society is constantly busy, overflowing with information, a society where we tend to lose our mental space without realizing it.

"I really want to do this, but I can't move forward." "I worry about what others think." "Prioritizing security often means neglecting my true feelings."

When such a state continues, we lose the ability to converse with ourselves, and our mental balance may be disrupted.

We have felt this discomfort.

That's why we kept asking:

"What do I truly want to do?" "Why do I want to do it?"

Vision and Realization

Our Dream

The answer we arrived at by pursuing that "why" is the dream of "becoming a bridge between spirit and matter."

Visible "things" and invisible "mind" or "sensibility"

When both are in harmony, rather than one or the other, people regain their true selves and can enjoy life itself.

We have personally experienced this change.

And we realized something.

Everything depends on oneself. The essence lies not in black or white, but in balance. And, how the world appears changes significantly depending on how one observes it.

Proposal and Activities for Society

New products: (bottom left) Emerald, (top right) Diamond

We believe that these realizations are not special, but rather a sense that everyone inherently possesses. Perhaps, in modern times, there is simply a lack of "triggers" or "mental space" to notice them. That's why YURAM aims to deliver not just products, but experiences that touch sensibility and provide an opportunity to face oneself.

Beauty is not just something to be consumed, but something that softens the heart, opens the senses, and helps one reclaim oneself.

Furthermore, to convey this sentiment to more people, we are also engaged in broadcasting on YouTube.

Due to the balance with company branding, we had hesitated about broadcasting until now. However, to earnestly fulfill our dream of "becoming a bridge between spirit and matter," we have restarted our broadcasting efforts.

The channel name is "Kokoro no Boken Channel" (Channel of Mental Adventures)

"Everything depends on oneself." "The essence lies not in black or white, but in balance." "How the world appears changes depending on how one observes it."

We will carefully convey these insights in our own words.

This broadcasting is also one of our "practices to connect spirit and matter."

Agate soap, with cumulative sales of 100,000 units, as wedding place cards, small gifts, and novelties

We will continue our challenge to create a world where "spirit and matter are in harmony" through stories and experiences.

And we hope that the existence of YURAM can be a small realization or a trigger for a new step for someone.

URL　　　　　　 http://www.yuram.shop

YouTube　　　　https://youtube.com/@yuram7552?si=GYqZblMFSSUGwMad

Industry　　　　Commercial (Retail)

Head Office　　　Minami Aoyama 2-2-15, Minato-ku, Tokyo, Win Aoyama Building UCF635

Representative Director　　 Sumire Ito

Contact　　contact@yuram.jp