"Towards a Brand Connecting Spirit and Matter" YURAM Questions the 'New Value of Beauty'
Jewel soap brand YURAM, which has delivered 100,000 units, redefines its brand vision to 'connect spirit and matter,' questioning the 'new value of beauty' by focusing on 'mental space' and creating new value.
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- 📰 Published: April 1, 2026 at 17:00
- 🔍 Collected: April 1, 2026 at 09:04
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Our company supports April Dream, which aims to make April 1st a day to share dreams.
This press release is a dream of YURAM Co., Ltd.
■ Philosophy and Experience
Our philosophy at YURAM is:
"To create imagination."
We value not just creating beautiful things,
but also delivering the "stories" and "experiences" that lie deeper.
Each of YURAM's jewel soaps has its own story.
The moment you hold it, even for a brief instant, your heart softens,
and by touching its beauty, fragrance, and story,
a "mental space" is created for you to face yourself.
We believe that this small mental space
leads to self-fulfillment and self-love.
■ Discomfort and Questions about Modern Times
Modern society is constantly busy, overflowing with information,
a society where we tend to lose our mental space without realizing it.
"I really want to do this, but I can't move forward."
"I worry about what others think."
"Prioritizing security often means neglecting my true feelings."
When such a state continues,
we lose the ability to converse with ourselves,
and our mental balance may be disrupted.
We have felt this discomfort.
That's why we kept asking:
"What do I truly want to do?"
"Why do I want to do it?"
■ Vision and Realization
Our Dream
The answer we arrived at by pursuing that "why"
is the dream of "becoming a bridge between spirit and matter."
Visible "things" and invisible "mind" or "sensibility"
When both are in harmony, rather than one or the other,
people regain their true selves
and can enjoy life itself.
We have personally experienced this change.
And we realized something.
Everything depends on oneself.
The essence lies not in black or white, but in balance.
And, how the world appears changes significantly
depending on how one observes it.
■ Proposal and Activities for Society
We believe that these realizations are not special,
but rather a sense that everyone inherently possesses.
Perhaps, in modern times, there is simply a lack of "triggers" or "mental space" to notice them.
That's why YURAM aims to deliver not just products, but experiences
that touch sensibility and provide an opportunity to face oneself.
Beauty is not just something to be consumed,
but something that softens the heart, opens the senses,
and helps one reclaim oneself.
Furthermore, to convey this sentiment to more people,
we are also engaged in broadcasting on YouTube.
Due to the balance with company branding,
we had hesitated about broadcasting until now.
However, to earnestly fulfill our dream of "becoming a bridge between spirit and matter,"
we have restarted our broadcasting efforts.
The channel name is "Kokoro no Boken Channel" (Channel of Mental Adventures)
"Everything depends on oneself."
"The essence lies not in black or white, but in balance."
"How the world appears changes depending on how one observes it."
We will carefully convey these insights in our own words.
This broadcasting is also one of our "practices to connect spirit and matter."
We will continue our challenge to create a world where "spirit and matter are in harmony"
through stories and experiences.
And we hope that the existence of YURAM
can be a small realization or
a trigger for a new step for someone.
YouTube https://youtube.com/@yuram7552?si=GYqZblMFSSUGwMad
Industry Commercial (Retail)
Head Office Minami Aoyama 2-2-15, Minato-ku, Tokyo, Win Aoyama Building UCF635
Representative Director Sumire Ito
Contact contact@yuram.jp
FAQ
What is YURAM's new brand vision?
It is to become a 'bridge between spirit and matter,' offering experiences that foster mental space and self-love.
What kind of products does YURAM offer?
YURAM offers story-rich jewel soaps (such as Agate, Emerald, and Diamond), with cumulative sales of 100,000 units.
Why did YURAM start broadcasting on YouTube?
To earnestly fulfill the brand's dream of 'bridging spirit and matter,' they are sharing insights on the 'Kokoro no Boken Channel' (Channel of Mental Adventures).