Yuraku Confectionery Co., Ltd. (Headquarters: Kodaira City, Tokyo; Representative Director and President: Tatsunobu Kawai) will launch "Strawberry Thunder Bite-sized Strawberry Sensation 200% Over*" from the Black Thunder series, exclusively at convenience stores nationwide starting Tuesday, April 7, 2026.
*Compared to our Strawberry Thunder Mini Bar
"Strawberry Thunder Bite-sized Strawberry Sensation 200% Over" was born against the backdrop of the popular regular product "Black Thunder Bite-sized," which is sold as "Chocolate Sensation 200% Over."
We chose "strawberry" as the first flavor expansion for the "200% Over" series, which offers "overwhelming satisfaction even in a bite-sized portion."
Strawberry is a flavor whose intensity, conveyed in a single bite, varies by aroma, acidity, and color, making it an ingredient that allows consumers to intuitively experience the "200% Over" concept. This product generously uses strawberry chips and freeze-dried strawberry powder, creating a taste that not only offers sweetness but also the characteristic sweet and sourness of strawberries.
Furthermore, to enhance the strawberry flavor, we used our own "basic cookies," which have a simple taste, achieving both the characteristic crunchy texture of Black Thunder and an overwhelming strawberry sensation.
【Product Features】
●First flavor expansion in the Black Thunder "200% Over" series!
●Crunchy texture × Overwhelming strawberry sensation
●Eye-catching strawberry packaging🍓🍓🍓
●First flavor expansion in the Black Thunder "200% Over" series!
Currently, the regular product "Black Thunder Bite-sized" is touted as "Chocolate Sensation 200% Over" and has been well-received by many customers as a product that offers "overwhelming satisfaction even in a bite-sized portion."
Following the success of this "200% Over" series, Black Thunder has embarked on its next challenge: the first-ever flavor expansion in the series.
The newly released "Strawberry Thunder Bite-sized Strawberry Sensation 200% Over" is a product that puts strawberry flavor at the forefront, responding to the "expectation of richness" cultivated by "Chocolate Sensation 200% Over."
While maintaining the satisfying chewiness characteristic of Black Thunder, achieving "200% Over" in a flavor expansion offers a new kind of satisfying experience different from the classic.
●Crunchy texture × Overwhelming strawberry sensation
The biggest feature of this product is its overwhelming strawberry sensation. In addition to strawberry chips, which provide an accent of acidity and a crispy texture, freeze-dried strawberry powder is generously blended to enhance the sweet and sour taste and vibrant color. The design ensures that not only the natural sweetness of strawberries but also their refreshing acidity can be clearly felt.
Furthermore, to highlight the strawberry flavor, we adopted simple-tasting basic cookies. Consumers can enjoy the crunchy texture unique to Black Thunder, which combines biscuits and cookies, while fully savoring the rich strawberry flavor.
It is finished with an overwhelming strawberry sensation, "Strawberry Sensation 200% Over," allowing for satisfying enjoyment in a single bite.
●Eye-catching strawberry packaging🍓🍓🍓
The packaging is designed to instantly convey the product's key feature: "Strawberry Sensation 200% Over."
The words "200% Over" are boldly placed in the center, and a vibrant red color scheme emphasizes the richness of the strawberry. A visual representation of piled-up strawberries expresses the intense strawberry sensation, creating packaging where strawberries are the main attraction.
◆Product Overview
Product Name: Strawberry Thunder Bite-sized Strawberry Sensation 200% Over
Product Image:
Strawberry Thunder Bite-sized Strawberry Sensation 200% Over
Contents: 1 bag (39g)
Suggested Retail Price: 149 yen (tax included)
Release: New release exclusively at convenience stores nationwide from Tuesday, April 7, 2026.
*Some stores may not carry the product.
Product Name: Black Thunder Bite-sized
Product Image:
Black Thunder Bite-sized
Contents: 1 bag (43g)
Suggested Retail Price: 129 yen (tax included)
Release: Currently available exclusively at convenience stores nationwide.
*Some stores may not carry the product.
FACT BOX
- Source: PR TIMES
- Category: News