YURAKU CONFECTIONERY CO., LTD. (Headquarters: Kodaira City, Tokyo; Representative Director and President: Tatsunobu Kawai) will launch "Strawberry Thunder Bite-sized Strawberry Flavor 200% Up!*" from the Black Thunder series on Tuesday, April 7, 2026, exclusively at convenience stores nationwide.
*Compared to our "Strawberry Thunder Mini Bar"
"Strawberry Thunder Bite-sized Strawberry Flavor 200% Up!" was created based on the success of "Black Thunder Bite-sized," which is sold as a regular product with the slogan "Over 200% Chocolate Flavor."
We selected "strawberry" as the first flavor expansion for the "200% Up!" series, which embodies the value of "overwhelming satisfaction even in a bite-sized format."
Strawberry is a flavor whose intensity can be immediately perceived through its aroma, acidity, and color, making it an ideal ingredient to intuitively experience the "200% Up!" concept. This product luxuriously uses strawberry chips and freeze-dried strawberry powder, resulting in a taste that is not only sweet but also delivers a distinct sweet and sour strawberry profile.
Furthermore, to enhance the strawberry flavor, we use our simple-tasting "Basic Cookie" from our in-house produced cookies, achieving a balance between Black Thunder's signature crunchy texture and an overwhelming strawberry sensation.
Product Features * First flavor expansion for Black Thunder's "200% Up!" series! * Crunchy Texture x Overwhelming Strawberry Flavor * Package that makes strawberries stand out 🍓🍓🍓
First Flavor Expansion for Black Thunder's "200% Up!" Series!
Currently, our regular product, "Black Thunder Bite-sized," is advertised as having "Over 200% Chocolate Flavor" and is highly praised by many customers for offering "overwhelming satisfaction even in a bite-sized format."
Building on the strong performance of this "200% Up!" series, Black Thunder is embarking on its next challenge: its first-ever flavor expansion.
FACT BOX
- Source: PR TIMES
- Category: New Product