Yamaichi Estate Co., Ltd. (Headquarters: Chuo-ku, Osaka City, Osaka Prefecture; Representative: Shigeru Yamada) has selected 14 winning entries in the '2nd Photo Contest' held under the theme of 'Simple Rich - Enriching the ordinary.', the brand slogan of their condominium brand 'UNIHEIM'. The results were announced on the official website on January 31, 2026.

This contest is being held as a continuous initiative, and the 3rd Photo Contest is scheduled to be held in the autumn of 2026.

Purpose and Background of the Event This contest was held to express our daily gratitude to the residents living in our condominiums, and to broadly share the values embedded in our brand slogan: 'We want you to naturally enjoy the casual happiness found in everyday life' through the submitted works.

Visualizing the 'Value of Living' through Resident Participation This contest is a participatory project in which the actual residents take the initiative to submit works under the theme of 'everyday happiness'. Its defining feature is that it expresses brand value from the perspective of the people living there, rather than being a corporate broadcast. By visualizing the small moments of happiness and the attachment to one's home felt in daily life, we aim to create opportunities for people to reaffirm the 'essential value of a home'.

Overview of the 2nd Photo Contest Theme of Works 'The casual happiness found in everyday life' embedded in the brand slogan 'Simple Rich - Enriching the ordinary.'

Categories - Family Photo Category (co-...

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン