Notice of Trade Name Change
YUASA Co., Ltd. changed its trade name from Yuasa Shoji Co., Ltd. to YUASA Co., Ltd. on April 1, 2026. This change, coinciding with its 360th anniversary, signifies its evolution into a comprehensive specialized trading company that continuously creates new value, moving beyond traditional trading functions and strengthening its global presence. The new name embodies three resolutions: removing "Shoji" to transcend conventional trading, using an original "Y" font for flexible adaptation, and adopting an alphabetized name to establish a global brand.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 16:00
- 🔍 Collected: April 1, 2026 at 08:05
- 🤖 AI Analyzed: April 15, 2026 at 22:19 (350h 13m after Collected)
YUASA CO., LTD. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Hiroyuki Tamura) has changed its trade name from Yuasa Trading Co., Ltd. to YUASA CO., LTD., effective April 1, 2026.
[Regarding the Change of Trade Name]
In April 2026, as we celebrate our 360th anniversary, "Yuasa Trading Co., Ltd." will change its name to "YUASA CO., LTD." This change is more than just a brand refresh. While taking pride in the experience we have built over 360 years, we are moving beyond traditional frameworks. It embodies our unwavering determination for the future: "To strengthen global expansion and create greater value than ever before alongside our business partners through product development and solution proposals." In a turbulent world, we will distinguish between "what must be changed" and "what must not be changed" as we take our next step forward.
[Three Resolutions Embodied in the New Company Name]
1. The Resolution in Removing "Trading" (商事)
A commitment to evolve into a "multi-specialized trading company that continues to create new value," moving beyond traditional trading functions.
2. The Resolution in the "Font"
The original "Y" character represents our determination to remain flexible and adapt to the needs of the times by "connecting" various elements, without being bound by conventional molds.
3. The Resolution in Using the "Alphabet"
A commitment to establish a simpler, globally recognized brand in an increasingly globalized market and to achieve even greater growth than before.
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■ Company Profile
YUASA CO., LTD. (https://www.yuasa.co.jp/)
Location: 7 Kanda Mitoshiro-cho, Chiyoda-ku, Tokyo
Representative: Hiroyuki Tamura, President and CEO
Established: June 25, 1919
Business Activities: Sales of products and provision of services related to industrial equipment, industrial machinery, housing/piping/HVAC, construction/exterior, construction machinery, energy, and other fields.
《Inquiries Regarding This Matter》
YUASA CO., LTD.
General Planning Department, Public Relations Group
TEL: 03-6369-1133
E-mail: [email protected]
[Regarding the Change of Trade Name]
In April 2026, as we celebrate our 360th anniversary, "Yuasa Trading Co., Ltd." will change its name to "YUASA CO., LTD." This change is more than just a brand refresh. While taking pride in the experience we have built over 360 years, we are moving beyond traditional frameworks. It embodies our unwavering determination for the future: "To strengthen global expansion and create greater value than ever before alongside our business partners through product development and solution proposals." In a turbulent world, we will distinguish between "what must be changed" and "what must not be changed" as we take our next step forward.
[Three Resolutions Embodied in the New Company Name]
1. The Resolution in Removing "Trading" (商事)
A commitment to evolve into a "multi-specialized trading company that continues to create new value," moving beyond traditional trading functions.
2. The Resolution in the "Font"
The original "Y" character represents our determination to remain flexible and adapt to the needs of the times by "connecting" various elements, without being bound by conventional molds.
3. The Resolution in Using the "Alphabet"
A commitment to establish a simpler, globally recognized brand in an increasingly globalized market and to achieve even greater growth than before.
---
■ Company Profile
YUASA CO., LTD. (https://www.yuasa.co.jp/)
Location: 7 Kanda Mitoshiro-cho, Chiyoda-ku, Tokyo
Representative: Hiroyuki Tamura, President and CEO
Established: June 25, 1919
Business Activities: Sales of products and provision of services related to industrial equipment, industrial machinery, housing/piping/HVAC, construction/exterior, construction machinery, energy, and other fields.
《Inquiries Regarding This Matter》
YUASA CO., LTD.
General Planning Department, Public Relations Group
TEL: 03-6369-1133
E-mail: [email protected]