Notice of Company Name Change
Yuasa Trading Co., Ltd. will change its company name to YUASA Co., Ltd. on April 1, 2026, marking its 360th anniversary and signaling a commitment to global expansion and new value creation.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 16:00
YUASA Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director and President: Hiroyuki Tamura) changed its company name from Yuasa Trading Co., Ltd. to YUASA Co., Ltd. on April 1, 2026.
**[Regarding the Company Name Change]**
In April 2026, marking its 360th anniversary, "Yuasa Trading Co., Ltd." will change its company name to "YUASA Co., Ltd." This change is not merely a refresh of the company name. While taking pride in the experience accumulated over 360 years, it embodies our unwavering determination for the future: "to strengthen global expansion, and through product development and solution proposals, create even greater value together with our business partners, transcending existing frameworks." In a rapidly changing world, we will distinguish between "what should be changed" and "what should not be changed" and move forward to the next stage.
**[Three Resolutions Embodied in the New Company Name]**
**Resolution to remove "Trading"**
Not limited to traditional trading company functions
A determination to evolve into a "complex specialized trading company that continues to create new value."
**Resolution embodied in the "Font"**
The original "Y" character created. This signifies a determination to flexibly adapt to the needs of the times by "connecting" various things, without being bound by conventional forms.
**Resolution to make the company name "Alphabetical"**
In a globalizing market, to establish a simpler, globally recognized brand and achieve even greater growth than before.
**■ Company Overview**
YUASA Co., Ltd. (https://www.yuasa.co.jp/)
Location: 7 Kanda Mitoshiro-cho, Chiyoda-ku, Tokyo
Representative: Hiroyuki Tamura, Representative Director and President
Established: June 25, 1919
Business Activities: Sales and service provision related to industrial machinery, construction machinery, housing equipment, piping materials, air conditioning, architecture, exteriors, energy, and other fields.
**《Contact Information for this Matter》**
YUASA Co., Ltd. Corporate Planning Department, Public Relations Group TEL: 03-6369-1133 E-mail: [email protected]
**[Regarding the Company Name Change]**
In April 2026, marking its 360th anniversary, "Yuasa Trading Co., Ltd." will change its company name to "YUASA Co., Ltd." This change is not merely a refresh of the company name. While taking pride in the experience accumulated over 360 years, it embodies our unwavering determination for the future: "to strengthen global expansion, and through product development and solution proposals, create even greater value together with our business partners, transcending existing frameworks." In a rapidly changing world, we will distinguish between "what should be changed" and "what should not be changed" and move forward to the next stage.
**[Three Resolutions Embodied in the New Company Name]**
**Resolution to remove "Trading"**
Not limited to traditional trading company functions
A determination to evolve into a "complex specialized trading company that continues to create new value."
**Resolution embodied in the "Font"**
The original "Y" character created. This signifies a determination to flexibly adapt to the needs of the times by "connecting" various things, without being bound by conventional forms.
**Resolution to make the company name "Alphabetical"**
In a globalizing market, to establish a simpler, globally recognized brand and achieve even greater growth than before.
**■ Company Overview**
YUASA Co., Ltd. (https://www.yuasa.co.jp/)
Location: 7 Kanda Mitoshiro-cho, Chiyoda-ku, Tokyo
Representative: Hiroyuki Tamura, Representative Director and President
Established: June 25, 1919
Business Activities: Sales and service provision related to industrial machinery, construction machinery, housing equipment, piping materials, air conditioning, architecture, exteriors, energy, and other fields.
**《Contact Information for this Matter》**
YUASA Co., Ltd. Corporate Planning Department, Public Relations Group TEL: 03-6369-1133 E-mail: [email protected]
FAQ
What is the purpose of the company name change?
The purpose is to evolve into a comprehensive specialized trading company that goes beyond traditional trading functions, aiming for global expansion and new value creation, coinciding with its 360th anniversary.
What is the meaning behind the new company name "YUASA Co., Ltd."
By removing "Trading" and using an alphabetized name with an original font, it signifies a commitment to flexible change, establishing a global brand, and creating new value.
When will the company name change take effect?
The company name change will take effect on April 1, 2026.