YTGATE Accelerates Adoption of Payment Optimization Service "YTGuard" for E-commerce Businesses Through Collaboration with Paygent

YTGATE Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Yutaro Takahashi, hereinafter "YTGATE") has begun a joint rollout of "YTGuard (YT Guard)," a payment optimization service for e-commerce businesses, in collaboration with Paygent Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Junichi Suzuki, hereinafter "Paygent"). Through this initiative, Paygent will realize a reduction in cart abandonment and a comfortable purchasing experience for consumers via "YTGuard."

Overview of the Initiative

YTGATE's strengths lie in its advanced analytical capabilities, improvement know-how, and collaboration experience with card companies, cultivated through consulting for improving payment approval rates and support for fraud prevention for e-commerce businesses. Meanwhile, Paygent, with its stable management foundation backed by shareholders NTT DATA and Mitsubishi UFJ NICOS, has a track record of supporting e-commerce businesses for many years with its diverse payment methods and extensive merchant network. The services provided by Paygent to merchants are positioned as part of the service lineup of "ADAPTIS (Adaptis)," a payment service brand for merchants developed by the NTT DATA Group.

By leveraging the strengths of both companies, we are launching the joint rollout of "YTGuard" to solve the challenge of "opportunity loss due to cart abandonment" faced by e-commerce businesses.

"YTGuard" is a payment optimization SaaS that can be implemented simply by installing a tag on an e-commerce site. It is adopted by many e-commerce businesses, leveraging its unique data analysis platform based on its track record of diagnosing the payment environments of over 200 companies (※). It prevents cart abandonment by analyzing the causes of payment errors in real-time and presenting appropriate recovery routes only to genuine users with low fraud risk. Furthermore, as cart abandonment decreases for each individual merchant, payment optimization across Paygent's entire platform will be realized, leading to the creation of a more comfortable purchasing environment for both e-commerce businesses and end-users.

※ YTGATE diagnosed the payment environments of 200 e-commerce businesses. The average payment approval rate was 85.4%, and the median was 88.0%.

This will enable e-commerce businesses that adopt it to seamlessly achieve a decrease in cart abandonment rates, an improvement in customer experience, and maximization of sales and profits.

<Key Features and Implementation Benefits>

Significant Reduction in Cart Abandonment Rate

Analyzes the causes of payment errors in real-time and provides appropriate recovery methods and re-payment announcements on-screen only to genuine users with low fraud risk. This prevents drop-offs and guides customers to purchase.

Improvement in Customer Experience (UI/UX)

Resolves user stress from not understanding why an error occurred, providing a smooth purchasing experience. This contributes to increased trust in the brand and repeat purchase rates.

Easy Implementation Cost

Implementation is possible simply by installing a dedicated script tag. This achieves highly effective countermeasures in a short period and at low cost.

Background of Collaboration

With the expansion of the e-commerce market, measures against credit card fraud (such as the mandatory implementation of 3D Secure) are rapidly advancing. However, as a side effect, "false positives" where legitimate users' payments are declined are increasing. Combined with unhelpful screen displays during payment errors, "cart abandonment" where customers leave during the purchase process represents a serious loss of opportunity for e-commerce businesses.

PSPs (Payment Service Providers) like Paygent play a role as "payment infrastructure" that provides diverse payment methods to e-commerce businesses. On the other hand, YTGATE specializes in the "payment optimization" layer, which achieves high-precision approval rate improvements and cart abandonment prevention, armed with a multifaceted data foundation including payment data, merchant information, and fraud transaction information accumulated through improving payment approval rates and supporting fraud countermeasures.

Both companies have strengths in different layers and have high complementarity. For Paygent's merchants, "YTGuard" functions as added value that further enhances the value of their payment infrastructure, and this collaboration was undertaken to deliver YTGATE's unique optimization to a wider range of e-commerce businesses.

Company Overviews

Company Name: Paygent Co., Ltd. (https://www.paygent.co.jp/)

Representative: Junichi Suzuki, Representative Director and President

Location: Shibuya Prime Plaza, 19-1 Maruyamacho, Shibuya-ku, Tokyo

Date Established: May 1, 2006

Business Activities: Provision of payment agency services for e-commerce businesses, collection agency services related to electronic commerce, payment agency services, etc.

Company Name: YTGATE Inc. (https://ytgate.jp/)

Representative: Yutaro Takahashi, Representative Director

Location: Grandir Ginza East 5F, 1-8-2 Shintomi, Chuo-ku, Tokyo

Date Established: October 2, 2023

Business Activities: Payment-related consulting business, payment approval rate improvement support, payment optimization SaaS business

With the mission "Optimize payments and connect the world," we support improvements in payment approval rates and comprehensively provide payment efficiency, security measures, and data visualization for domestic and international credit card merchants. As experts in the payment domain, we build optimized payment infrastructure to facilitate domestic and international business and life.

Official X: https://x.com/YTGATE_inc