Why Does "Miscare" for Seborrheic Dermatitis Occur? — Awareness Program "So That's How Skincare Is" Featuring Dermatologists and Beauty Influencers to Be Released on April 28th
Wise Pharmaceutical Co., Ltd. will release an awareness program "So That's How Skincare Is" on YouTube on April 28, 2026 (Tuesday) at 8:00 PM. The program is based on the reality of people's information gathering behavior and self-diagnosed care for seborrheic dermatitis. It focuses on the fact that many people suffering from seborrheic dermatitis worsen their symptoms by performing self-care based on information from the internet and social media before consulting a doctor.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 19:00
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 27, 2026 at 11:35 (1h 4m after Collected)
Wise Pharmaceutical Co., Ltd. will release an awareness program "So That's How Skincare Is" on YouTube on April 28, 2026 (Tuesday) at 8:00 PM. The program is based on the reality of people's information gathering behavior and self-diagnosed care for seborrheic dermatitis.
This program was planned focusing on the reality that people suffering from seborrheic dermatitis often worsen their symptoms by performing self-care based on information from the internet and social media before consulting a doctor. A survey conducted by Wise Pharmaceutical in 2026 revealed that 91.6% of those who performed self-care experienced worsened symptoms, indicating a structure where well-intentioned care actually leads to symptom exacerbation.
Furthermore, 88% of people searched online before visiting a doctor, and 34% found the dermatologist's explanation "insufficient," showing a situation where consumers seek information without sufficient understanding and resort to their own self-care methods. Moreover, only 18% of those who trusted and performed care based on SNS information reported an improvement.
Based on this background, this program reframes "why miscare occurs" not as an individual's responsibility, but as a societal theme including the information environment and how to engage with medical care. In the program, dermatologists, pharmacists, beauty influencers, and individuals with personal experience will delve into "believable information" and "what truly needs attention" through a dialogue format from their respective standpoints.
Program Highlights
1. Evidence-based structure based on a survey of 12,183 people
Interprets the background of miscare surrounding seborrheic dermatitis based on the reality revealed by consumer surveys, rather than mere anecdotes.
2. Dialogue format with doctors, pharmacists, beauty influencers, and affected individuals speaking in the same setting
By incorporating not only experts but also the perspectives of beauty information disseminators and individuals who have actually suffered, the program is structured to be easily understood by viewers as a personal matter.
3. Action design that goes beyond "awareness"
In conjunction with the program's release, a "Seborrheic Dermatitis Navi Self-Check" (https://shirouseinavi-check.netlify.app/) is also being released to review one's own care habits. This is designed to guide viewers to reflect on their current situation through the self-check after watching the program and access correct information.
■ Program Overview
Program name: "So That's How Skincare Is"
Release date: April 28, 2026 (Tuesday) 8:00 PM
Distribution channel: YouTube (https://youtu.be/DesdHj1QoA8)
Format: Free-talk educational program (6-block structure)
Medical supervision: Dr. Tomoko Kobayashi (Dermatologist / Director, Kobatomo Dermatology Nagoya Sakae Ekimae)
Planning and production: Wise Pharmaceutical Co., Ltd.
■ Cast
MC: Momoko Baba
Dr. Tomoko Kobayashi (Dermatologist / Director, Kobatomo Dermatology Nagoya Sakae Ekimae)
Based on her specialized knowledge of seborrheic dermatitis, she will explain from a medical perspective why general skincare may not always be suitable.
Shoichi Kuboki (Pharmacist / Wise Pharmaceutical Co., Ltd.)
From the perspective of OTC medicines and self-medication, he will explain the challenges of using over-the-counter drugs through self-diagnosis.
Yuri Tachibana (Beauty Writer)
From her position as a beauty information disseminator, she will discuss how to engage with information in the age of SNS and the background that easily leads to miscare.
Shintaro (Influencer / Artist)
Based on his personal experience with skin problems, he will share the perspective of individuals who are swayed by information.
Momoka Nozoe (Model / Sauna Influencer)
She will talk about her real-life experiences of miscare encountered while dealing with skincare on a daily basis.
Background of Production
A nationwide survey of 12,183 people conducted by Wise Pharmaceutical in 2026 revealed the serious reality of "miscare" regarding seborrheic dermatitis. It was shown that 91.6% of those who performed self-care experienced worsened symptoms, and the tendency to worsen was stronger the more they referred to relatable information such as personal blogs, SNS, and YouTube.
This result indicates that miscare is not merely an individual's judgment error but is likely exacerbated by the structure of the information environment. This program was produced as an awareness content to make more people aware of these issues.
Program-linked content
"Seborrheic Dermatitis Navi Self-Check" In conjunction with the program, a "Seborrheic Dermatitis Navi Self-Check" (https://shirouseinavi-check.netlify.app/) is also released to review one's own care habits.
・6 questions, approximately 1 minute to complete
・Calculates a score out of 100 in 4 categories: symptom tendency, care habits, information behavior, and symptom changes
・Allows sharing results on X (formerly Twitter)
・Provides care information via official LINE account based on check results
This phased action design guides viewers who gain "awareness" from the program to personalize their understanding with the self-check and access correct information.
This program was planned focusing on the reality that people suffering from seborrheic dermatitis often worsen their symptoms by performing self-care based on information from the internet and social media before consulting a doctor. A survey conducted by Wise Pharmaceutical in 2026 revealed that 91.6% of those who performed self-care experienced worsened symptoms, indicating a structure where well-intentioned care actually leads to symptom exacerbation.
Furthermore, 88% of people searched online before visiting a doctor, and 34% found the dermatologist's explanation "insufficient," showing a situation where consumers seek information without sufficient understanding and resort to their own self-care methods. Moreover, only 18% of those who trusted and performed care based on SNS information reported an improvement.
Based on this background, this program reframes "why miscare occurs" not as an individual's responsibility, but as a societal theme including the information environment and how to engage with medical care. In the program, dermatologists, pharmacists, beauty influencers, and individuals with personal experience will delve into "believable information" and "what truly needs attention" through a dialogue format from their respective standpoints.
Program Highlights
1. Evidence-based structure based on a survey of 12,183 people
Interprets the background of miscare surrounding seborrheic dermatitis based on the reality revealed by consumer surveys, rather than mere anecdotes.
2. Dialogue format with doctors, pharmacists, beauty influencers, and affected individuals speaking in the same setting
By incorporating not only experts but also the perspectives of beauty information disseminators and individuals who have actually suffered, the program is structured to be easily understood by viewers as a personal matter.
3. Action design that goes beyond "awareness"
In conjunction with the program's release, a "Seborrheic Dermatitis Navi Self-Check" (https://shirouseinavi-check.netlify.app/) is also being released to review one's own care habits. This is designed to guide viewers to reflect on their current situation through the self-check after watching the program and access correct information.
■ Program Overview
Program name: "So That's How Skincare Is"
Release date: April 28, 2026 (Tuesday) 8:00 PM
Distribution channel: YouTube (https://youtu.be/DesdHj1QoA8)
Format: Free-talk educational program (6-block structure)
Medical supervision: Dr. Tomoko Kobayashi (Dermatologist / Director, Kobatomo Dermatology Nagoya Sakae Ekimae)
Planning and production: Wise Pharmaceutical Co., Ltd.
■ Cast
MC: Momoko Baba
Dr. Tomoko Kobayashi (Dermatologist / Director, Kobatomo Dermatology Nagoya Sakae Ekimae)
Based on her specialized knowledge of seborrheic dermatitis, she will explain from a medical perspective why general skincare may not always be suitable.
Shoichi Kuboki (Pharmacist / Wise Pharmaceutical Co., Ltd.)
From the perspective of OTC medicines and self-medication, he will explain the challenges of using over-the-counter drugs through self-diagnosis.
Yuri Tachibana (Beauty Writer)
From her position as a beauty information disseminator, she will discuss how to engage with information in the age of SNS and the background that easily leads to miscare.
Shintaro (Influencer / Artist)
Based on his personal experience with skin problems, he will share the perspective of individuals who are swayed by information.
Momoka Nozoe (Model / Sauna Influencer)
She will talk about her real-life experiences of miscare encountered while dealing with skincare on a daily basis.
Background of Production
A nationwide survey of 12,183 people conducted by Wise Pharmaceutical in 2026 revealed the serious reality of "miscare" regarding seborrheic dermatitis. It was shown that 91.6% of those who performed self-care experienced worsened symptoms, and the tendency to worsen was stronger the more they referred to relatable information such as personal blogs, SNS, and YouTube.
This result indicates that miscare is not merely an individual's judgment error but is likely exacerbated by the structure of the information environment. This program was produced as an awareness content to make more people aware of these issues.
Program-linked content
"Seborrheic Dermatitis Navi Self-Check" In conjunction with the program, a "Seborrheic Dermatitis Navi Self-Check" (https://shirouseinavi-check.netlify.app/) is also released to review one's own care habits.
・6 questions, approximately 1 minute to complete
・Calculates a score out of 100 in 4 categories: symptom tendency, care habits, information behavior, and symptom changes
・Allows sharing results on X (formerly Twitter)
・Provides care information via official LINE account based on check results
This phased action design guides viewers who gain "awareness" from the program to personalize their understanding with the self-check and access correct information.