Toward a World Where Truly Good Things Are Correctly Chosen: Creating an Era Where AI Recommends the 'Authentic'.

We support 'April Dream,' a project that encourages sharing dreams on April 1st. This press release is the dream of 'SHINKA.' Can we truly say that 'truly good things' are being correctly chosen? In the modern era, everyone can disseminate information. However, differences in opportunities and skills lead to disparities in the information delivered. Those who are good at disseminating information or have time to do so are more likely to be known and chosen. Conversely, those who provide truly good products or services but are not skilled at dissemination often remain buried. Originally, it should be the 'essence' that is chosen. Is it acceptable that services that could change someone's life, or technologies and passions built up with sincerity, remain undelivered due to a lack of dissemination skills? Furthermore, there is a reality where those seeking the authentic are lost in the flood of information, making it difficult to find what they truly need. We want to change this structure. The future we aim for is a world where things are chosen based on 'value' and 'essence,' not on the skill of dissemination. A society where those with good things are correctly evaluated and reached by those who need them, even if they are not good at dissemination. And a world where those seeking the authentic can choose it without hesitation. The key to this is the evolution of AI search. We are creating an era where AI chooses the authentic. From now on, the era will shift from one where humans search to one where AI organizes information, understands context, and recommends 'what is truly valuable.' We are working on new information design and customer acquisition concepts adapted to this change: LLMO (Large Language Model Optimization) and GEO (Generative Engine Optimization). In other words, these are measures to strengthen the long-term, essential brand power of 'what is truly valuable' and to be instantly chosen in AI searches. Furthermore, through this initiative, we are supporting small shops, sole proprietors, and business owners—those with track records and abilities who are currently buried—to be correctly understood and recommended by AI. By organizing information structures, appropriately verbalizing the value and strengths of services, and delivering them in a form that is easy for AI to understand, we will realize a state where 'the authentic that was just unknown' is correctly chosen. We have already begun information design and dissemination support based on this concept, and changes are beginning to emerge, such as being picked up by AI and being chosen during comparative considerations. On April 1, 2026, we established SHINKA Inc. to further accelerate this initiative. 'SHINKA' embodies: 'Shinka' (True Value) - the real value and true ability that people and things possess; 'Shinka' (Deepening) - making it deeper, stronger, and more stable; 'Shinka' (Evolution) - advancing to a better form or new stage while adapting to changes in the era and environment. The company is co-represented by Yukie Oda, Representative Director of Y's Escort Inc., who has over 20 years of experience as an IT engineer involved in web production, ad operations, and promotion design, and Sayo Tanaka, Representative Director of NS-PROJECT Inc., who has supported over 10,000 businesses, mainly small-scale operators. Oda handles the technical approach of designing and building a 'state of being chosen by AI' by calculating backward from how AI collects, understands, and recommends information. Tanaka promotes practical and reproducible business design based on her rich on-site support experience and dissemination power. By combining both expertises, we aim to build a new mechanism where essential value is correctly evaluated and delivered to those who need it in the AI era. It may be a small step, but we will continue this challenge to realize a society where the authentic is correctly delivered. Through this initiative, wonderful products and services will reach more people, and the lives of those who receive that value will change for the better. Toward a society where trust is built on raw value, not on decorative marketing. And that change will spread to the next person. We aim for a society where such a circulation of value is the norm. We would be happy if we could build the future together with those who resonate with this dream.