EC-CUBE Co., Ltd. Enhances Support for Manufacturing Aftermarket DX with Launch of 'EC-CUBE Enterprise for AfterMarket' as Third Industry-Specific Solution

EC-CUBE Co., Ltd. (Tokyo HQ: Chiyoda-ku, Tokyo; Osaka HQ: Kita-ku, Osaka; President: Susumu Iwata, hereinafter "EC-CUBE"), a consolidated subsidiary of Ilgurum Co., Ltd. (Headquarters: Kita-ku, Osaka; President: Susumu Iwata, hereinafter "Ilgurum"), announces the launch of 'EC-CUBE Enterprise for AfterMarket' as the third industry-specific solution under its enterprise service 'EC-CUBE Enterprise,' aimed at supporting digital transformation (DX) in the manufacturing aftermarket.

EC-CUBE Enterprise offers specialized solutions for business models with complex commercial flows and operational requirements that standard e-commerce systems struggle to accommodate. Following previous solutions for 'Reuse' and 'Marketplace,' the company now positions the 'AfterMarket'—the post-delivery market for manufactured products—as a key focus area, strengthening its DX support centered on spare parts sales and B2B order processing.

The primary target includes manufacturers that deliver industrial machinery, production equipment, machine tools, inspection and measuring instruments, and commercial equipment—devices designed for long-term corporate use—and continue to provide spare parts, replacement parts, consumables, and maintenance services after delivery.

This solution leverages the flexible development foundation of EC-CUBE Enterprise to individually design and build systems tailored to each company’s business practices and workflows. This includes managing delivered equipment and compatible parts, enabling parts sales to customers and dealers, streamlining quotation, approval, and ordering processes, setting customer-specific pricing and terms, and integrating with existing core systems.

Additionally, EC-CUBE will exhibit at the '38th Monozukuri World [Tokyo],' held from Wednesday, July 1, 2026, to Friday, July 3, 2026, at Tokyo Big Sight, showcasing practical applications of spare parts sales and B2B order processing for industrial and commercial equipment manufacturers.

For more information on 'EC-CUBE Enterprise for AfterMarket,' visit:

https://www.ec-cube.net/enterprise/btob/

Background: The Growing Importance of the Aftermarket in Maintaining Customer Engagement and Ongoing Revenue

In the manufacturing industry, there is an increasing shift from one-time product sales to business models that sustain customer engagement and revenue opportunities after product delivery—through the sale of spare parts, replacement parts, consumables, and maintenance services.

In particular, for equipment such as industrial machinery, production systems, and commercial devices designed for long-term operation, it is essential to quickly identify the correct parts during failures or replacements and smoothly proceed through quotation, approval, ordering, and shipping to ensure stable production and operations at customer sites.

However, in post-delivery customer interactions and spare parts sales, many companies still rely on phone calls, faxes, emails, and paper documents. This leads to significant labor costs associated with order verification, manual data entry into core systems, inquiry handling, and confirmation tasks.

Moreover, maintenance departments often spend considerable time investigating customer inquiries, verifying error details, and identifying compatible parts. With labor shortages and limited personnel, improving operational efficiency to maintain after-sales service quality has become a major challenge. When these decisions depend heavily on veteran staff’s experience and tacit knowledge, issues such as knowledge silos and difficulties in skills transfer arise.

While digital transformation (DX) initiatives such as digital drawings, production process management, and smart factory implementations are advancing in production environments, DX in customer-facing areas—such as order processing and maintenance—often lags behind. Purchase channels and inquiry histories remain fragmented, limiting the ability to fully leverage customer touchpoints for engagement.

EC-CUBE addresses these challenges in the manufacturing aftermarket by leveraging the 'operation-adaptive commerce platform' of EC-CUBE Enterprise, strengthening its DX support starting with spare parts sales and B2B order processing.

Key Support Areas of 'EC-CUBE Enterprise for AfterMarket'

'EC-CUBE Enterprise for AfterMarket' is an industry-specific solution designed to support spare parts sales and B2B order processing in the manufacturing aftermarket.

Standard e-commerce and B2B ordering systems often fail to accommodate company-specific business practices, distributor channels, customer-specific pricing and terms, departmental approval workflows, integration with existing core systems, and the management of relationships between delivered equipment and compatible parts.

This solution does not force businesses to adapt to standard functions. Instead, it enables individual design and construction tailored to each company’s business model, commercial flow, operational processes, and existing system architecture.

1. Digitalization of Spare Parts Sales and B2B Order Processing

Order processing based on phone, fax, email, and paper documents often leads to redundant tasks such as order verification, data re-entry, inquiry handling, and confirmation.

This solution supports the reduction of analog workloads by building systems that allow customers and dealers to search for parts online, request quotes, place orders, and check order histories via a web interface.

2. Efficient Part Identification and Inquiry Handling through Equipment-Parts Linkage

In industrial machinery, production equipment, and commercial devices, even parts with the same name may differ in compatibility based on model, serial number, delivery date, specifications, and installation environment. As a result, identifying the correct part often requires experienced staff and historical case knowledge.

This solution builds a system that links customer-specific equipment data with compatible spare parts, replacement parts, and consumables, supporting the creation of an environment where customers and dealers can easily find the parts they need. It also makes relevant information easier to access during inquiry handling, reducing the workload for maintenance teams in investigation, response, and part identification.

3. Support for Distributor Channels, Customer-Specific Terms, and Core System Integration

In B2B transactions within manufacturing, company-specific business practices strongly influence distributor channels, customer hierarchies, customer-specific pricing, individual contract terms, internal approval processes, and integration with existing core systems.

A key strength of this solution is its ability to be customized to each company’s commercial and operational flows. It supports gradual DX implementation—starting with order processing and customer engagement—while preserving existing trading rules and customer-specific conditions.

In addition, the solution supports the development of inquiry history- and purchase history-based customer responses, as well as customized management and customer interfaces aligned with each company’s operational workflows and rules.

Demonstrating Use Case Scenarios at Monozukuri World [Tokyo]

EC-CUBE will exhibit at the '38th Monozukuri World [Tokyo],' held from Wednesday, July 1, to Friday, July 3, 2026, at Tokyo Big Sight.

At its booth, EC-CUBE will showcase practical workflows for spare parts sales and B2B order processing, demonstrating how industrial and commercial equipment manufacturers can utilize 'EC-CUBE Enterprise for AfterMarket.'