[Case Study] Bringing the Security of Physical Stores Online: Tackle Berry Completely Renews its Used Fishing Gear E-commerce Site With 130,000 Items Using 'EC-CUBE'
Tackle Berry has completely renewed its e-commerce site '@Berry Net', which manages over 130,000 used fishing items, using EC-CUBE. The new site leverages high customizability to solve complex inventory issues and alleviate customer anxiety regarding used products.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 22:17 (322h 46m after Collected)
EC-CUBE CO.,LTD. (Tokyo Head Office: Chiyoda-ku, Tokyo / Osaka Head Office: Kita-ku, Osaka; Susumu Iwata, Representative Director; hereinafter 'EC-CUBE'), a consolidated subsidiary of Yrglm Inc. (Headquarters: Kita-ku, Osaka; Susumu Iwata, Representative Director; hereinafter 'Yrglm'), announces that EC-CUBE has been adopted for the renewal of the e-commerce site '@Berry Net'. The site is operated by Tackle Berry Co., Ltd. (Headquarters: Fujisawa, Kanagawa; Shinya Fujimoto, Representative Director; hereinafter 'Tackle Berry'), which manages 216 stores nationwide (as of the end of February 2026) and buys and sells new and used fishing gear.
This is a progressive digital transformation (DX) case study in the reuse (secondhand) e-commerce sector, where operations like inventory management of one-of-a-kind items and store integration tend to become complex. By leveraging the high customizability of EC-CUBE, it simultaneously achieved 'alleviating anxiety in purchasing used goods' and 'system adaptation to complex business workflows.'
Click here for the Tackle Berry Case Study Article
(Photo right: Shinichi Kikuchi, Web Business Section, Sales Division, Tackle Berry Co., Ltd.; Photo left: Toshinobu Inagaki, BB System Co., Ltd.)
The site development was handled by YTC PLUS Co., Ltd. (Headquarters: Yokohama, Kanagawa; Nobuyuki Kawakami, Representative Director), an EC-CUBE Integrate Partner. EC-CUBE will continue to support businesses alongside its partners as an e-commerce platform that fulfills the ideals of operators.
## About '@Berry Net', Tackle Berry's E-commerce Site for New and Used Fishing Gear
'@Berry Net', which constantly carries a massive used inventory of over 130,000 items, faced challenges with its old PC-centric system, making it 'difficult to search for products' and 'hard to view information' in an era where smartphone usage exceeds 80%. Furthermore, alleviating the 'anxiety over the condition' of one-of-a-kind used items and providing a sense of security online comparable to face-to-face sales was essential for the growth of the e-commerce site.
This is a progressive digital transformation (DX) case study in the reuse (secondhand) e-commerce sector, where operations like inventory management of one-of-a-kind items and store integration tend to become complex. By leveraging the high customizability of EC-CUBE, it simultaneously achieved 'alleviating anxiety in purchasing used goods' and 'system adaptation to complex business workflows.'
Click here for the Tackle Berry Case Study Article
(Photo right: Shinichi Kikuchi, Web Business Section, Sales Division, Tackle Berry Co., Ltd.; Photo left: Toshinobu Inagaki, BB System Co., Ltd.)
The site development was handled by YTC PLUS Co., Ltd. (Headquarters: Yokohama, Kanagawa; Nobuyuki Kawakami, Representative Director), an EC-CUBE Integrate Partner. EC-CUBE will continue to support businesses alongside its partners as an e-commerce platform that fulfills the ideals of operators.
## About '@Berry Net', Tackle Berry's E-commerce Site for New and Used Fishing Gear
'@Berry Net', which constantly carries a massive used inventory of over 130,000 items, faced challenges with its old PC-centric system, making it 'difficult to search for products' and 'hard to view information' in an era where smartphone usage exceeds 80%. Furthermore, alleviating the 'anxiety over the condition' of one-of-a-kind used items and providing a sense of security online comparable to face-to-face sales was essential for the growth of the e-commerce site.
FAQ
What did Tackleberry's EC site '@BerryNet' renovate?
Optimized for smartphone use, improved searchability and readability of information, and enhanced features to alleviate customer concerns about unique used items.
What system was adopted for this renovation?
The customizable EC platform 'EC-CUBE' provided by EC-CUBE Co., Ltd. was adopted.
What is the strength of EC-CUBE in the used item EC market?
Its ability to flexibly customize the system to meet unique requirements of used item inventory management and coordination with physical stores.