Silver Egg Launches "Try-oooon!!", a SaaS for Apparel EC Enabling "Personalized Virtual Try-on Experience" from a Single Selfie with Generative AI
Silver Egg Technology has launched "Try-oooon!!", a SaaS-based AI virtual try-on service for apparel e-commerce. It generates photorealistic try-on images from a single customer selfie, which can then be shared on social media. This aims to alleviate "fitting anxiety" in online shopping, boosting conversion rates and brand recognition for apparel brands.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 22:30
- 🔍 Collected: March 30, 2026 at 22:56 (26 min after Published)
- 🤖 AI Analyzed: April 24, 2026 at 07:44 (584h 48m after Collected)
Silver Egg Technology Co., Ltd. (Headquarters: Suita City, Osaka; President and CEO: Susumu Iwata; hereinafter "Silver Egg"), a consolidated subsidiary of Irugurum Co., Ltd. (Headquarters: Kita-ku, Osaka City, Osaka; President and CEO: Susumu Iwata; hereinafter "Irugurum"), today announced the launch of "Try-oooon!!", a SaaS-based AI virtual try-on service for apparel e-commerce sites. This service allows consumers to generate photorealistic try-on images of products from a single selfie and share them on social media.
Apparel EC SaaS AI Virtual Try-on Service "Try-oooon!!"
"Try-oooon!!" is a service that aims to resolve the "anxiety of not being able to try on" in online purchasing. By sharing the generated try-on images, it helps apparel brands improve their conversion rates (CVR) and expand their brand recognition. It can be easily implemented by simply embedding a JavaScript SDK into an e-commerce site.
## Background of Development
The domestic apparel e-commerce market continues to expand, with its scale (clothing, fashion accessories, etc.) reaching approximately 2.7 trillion yen in 2023, according to a survey by the Ministry of Economy, Trade and Industry (※1). On the other hand, "uncertainty about size and fit" is cited as a major barrier to purchasing clothing online, and the return rate for apparel e-commerce is higher compared to other categories. The anxiety of "not knowing if it suits me" when buying clothes online is a common challenge for many consumers.
In response to these challenges, conventional online try-on solutions have struggled to balance ease of experience and realism. This is because they often require full-body photo shoots or inputting body measurements, or are limited to simple image overlays. As a result, the utilization rate of try-on functions has not increased, making it difficult for e-commerce businesses to feel the benefits of implementation.
With the rapid evolution of generative AI technology in recent years, it has become possible to generate photorealistic try-on images that accurately retain the characteristics of a person from a single photo. Silver Egg, leveraging its over 20 years of expertise in AI personalization technology, is offering this technological breakthrough as a practical service for apparel e-commerce. Furthermore, the mechanism that allows easy sharing of the try-on experience on social media creates opportunities for brands to generate new customer touchpoints without incurring advertising costs.
※1 Source: Ministry of Economy, Trade and Industry "E-commerce Market Survey"
## User Experience Flow
The AI try-on experience with "Try-oooon!!" is completed in the following 5 steps:
**Step 01: Go to the product detail page**
Access the product detail page of the item you are interested in.
**Step
Apparel EC SaaS AI Virtual Try-on Service "Try-oooon!!"
"Try-oooon!!" is a service that aims to resolve the "anxiety of not being able to try on" in online purchasing. By sharing the generated try-on images, it helps apparel brands improve their conversion rates (CVR) and expand their brand recognition. It can be easily implemented by simply embedding a JavaScript SDK into an e-commerce site.
## Background of Development
The domestic apparel e-commerce market continues to expand, with its scale (clothing, fashion accessories, etc.) reaching approximately 2.7 trillion yen in 2023, according to a survey by the Ministry of Economy, Trade and Industry (※1). On the other hand, "uncertainty about size and fit" is cited as a major barrier to purchasing clothing online, and the return rate for apparel e-commerce is higher compared to other categories. The anxiety of "not knowing if it suits me" when buying clothes online is a common challenge for many consumers.
In response to these challenges, conventional online try-on solutions have struggled to balance ease of experience and realism. This is because they often require full-body photo shoots or inputting body measurements, or are limited to simple image overlays. As a result, the utilization rate of try-on functions has not increased, making it difficult for e-commerce businesses to feel the benefits of implementation.
With the rapid evolution of generative AI technology in recent years, it has become possible to generate photorealistic try-on images that accurately retain the characteristics of a person from a single photo. Silver Egg, leveraging its over 20 years of expertise in AI personalization technology, is offering this technological breakthrough as a practical service for apparel e-commerce. Furthermore, the mechanism that allows easy sharing of the try-on experience on social media creates opportunities for brands to generate new customer touchpoints without incurring advertising costs.
※1 Source: Ministry of Economy, Trade and Industry "E-commerce Market Survey"
## User Experience Flow
The AI try-on experience with "Try-oooon!!" is completed in the following 5 steps:
**Step 01: Go to the product detail page**
Access the product detail page of the item you are interested in.
**Step