Video Distribution Starts Today at 5 PM! "The 0th INFINITY MOMENT SPORTS AWARD" Held to Celebrate Heart-Stirring Moments in Sports
INFINITY MOMENT has begun video distribution for a new award that celebrates inspiring moments in sports.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 17:15
- 🔍 Collected: March 28, 2026 at 21:59 (4h 43m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 09:00 (419h 0m after Collected)
INFINITY MOMENT Inc., led by Kenjiro Toyohara, former NHK sports caster, held "The 0th INFINITY MOMENT SPORTS AWARD" (hereinafter referred to as "the Award") in Marunouchi, Tokyo, on Monday, March 23, 2026. The event will be archived and streamed on YouTube starting today at 5 PM.
Unlike previous awards that recognize "wins and losses" or "numerical records," this award shines a spotlight on "MOMENTS" that have moved people and brought about positive change in society, as well as the "human strength" and "philosophy of action" behind them.
This event was held as "The 0th" edition, a pilot event to realize our company's vision of "articulating the value of sports and sharing it with society," with Baseball Magazine Co., Ltd. as a media partner, in preparation for future full-scale events.

■ Recognizing Two Heart-Stirring "MOMENTS"
1. 【Great Moment of Respect】
Recipient: Asuka Terada (Former Japanese record holder for women's 100m hurdles)
Reason for Award: Terada-san concluded her participation in top-level competitions last year. Although she narrowly lost in the Japan Championships, which she declared as her "last," the scene where her rivals gathered around her with tearful smiles immediately after the finish was a moving moment filled with deep "respect."

2. 【Great Moment of Shared Passion】
Recipient: The creators of "Sign Yell" (Representative: Masaki Yamada, Deaflympics Men's Athletics 400m, 4x400m Relay Gold Medalist)
Reason for Award: "Sign Yell" is a cheering method incorporating sign language gestures, devised for the "Tokyo Deaflympics," an international sports competition for the hearing impaired. It created a "moment" overflowing with overwhelming passion, where deaf and hearing individuals united to support the athletes.
