<&be> Series cumulative sales exceed 4.11 million units*1! The highly popular makeup sponge clears antibacterial testing!

<&be>, produced by hair and makeup artist Yusuke Kawakita, is pleased to announce that its highly popular makeup sponge series, '&be Black Sponge', '&be Pink Sponge', and '&be Blue Sponge', have undergone antibacterial testing and confirmed high antibacterial performance*2. The wildly popular makeup sponge series becomes a safe antibacterial specification. The '&be Black Sponge' is a cone-shaped makeup sponge characterized by a smooth touch that dramatically improves the makeup finish. Since its launch in 2020, it has been loved by many as a popular item boasting cumulative series sales of 4.11 million units*1. In November 2024, it was renewed to the specifications of the tool line <&be pro> developed by <&be>. While maintaining the exquisite size that is easy to hold, it was updated by newly adding hyaluronic acid to make it even more comfortable to use. Furthermore, in November 2025, the '&be Pink Sponge' and '&be Blue Sponge' joined the lineup, expanding it to 3 colors in total. And now, it has newly cleared antibacterial testing. Makeup sponges are environments where bacteria easily multiply because moisture, sebum, and foundation mix together. Considering this background, we conducted an antibacterial test in response to the voices of many users who said, 'It's tough to wash it every day, but I want to prevent rough skin.' As a result, high antibacterial performance*2 was confirmed. With the makeup sponge series, you can enjoy not only a beautiful finish but also a more comfortable and safe daily makeup routine. *1 Cumulative shipment volume from April 2020 to March 2026. *2 Antibacterial properties against E. coli and Staphylococcus aureus confirmed (Investigated by Boken Quality Evaluation Institute). It does not guarantee antibacterial effects against all bacteria. &be Black Sponge / &be Pink Sponge / &be Blue Sponge Product Details The highly popular sponge that sold a cumulative 4.11 million units* in the series goes antibacterial! * Cumulative series shipment volume based on our shipment records from April 2020 to March 2026 (in-house research) &be Black Sponge &be Pink Sponge &be Blue Sponge 770 yen (tax included) ◆ Smooth skin touch with hyaluronic acid Hyaluronic acid is blended into a urethane puff with a smooth-processed surface. By minimizing the friction stress of the puff, it feels comfortable while applying makeup. ◆ Professional design that finishes perfectly down to the details A convenient cone shape that can be used 360 degrees: tip, side, and bottom. Use the sides for spreading concealer or blending borders, the bottom for applying to large areas, and the tip for details around the nose and eyes, ensuring every detail is covered flawlessly. Because of its size and shape that allows you to grip and move it without applying excess force, it prevents the over-application of foundation and primer, allowing anyone to easily enjoy a professional-level finish. ◆ Antibacterial specification allows for wet use If you moisten it with water and squeeze it tightly, it is also possible to finish your base makeup wet. If you want to apply powder products naturally, or if you want to apply makeup while tightening your pores, please try using it wet. The side of the sponge is ideal for blending primer, foundation, concealer, and shading. For blush and highlight, use the side or bottom of the sponge, and for the edges of the eyes or nose, use the thin pointed tip to apply by lightly patting. After washing with a neutral detergent and lukewarm water, squeeze out the water. Then wrap it in a dry towel to thoroughly remove the moisture, and hang it to dry in a well-ventilated shaded area. Using the '&be Sponge Clean Sheet' is also recommended for easy daily maintenance. - Recommended for daily care! - Quickly remove makeup dirt just by wrapping and rubbing! Achieve daily cleanliness with easy sanitization! &be Sponge Clean Sheet 1 type in total, 20 sheets, 550 yen (tax included) - Recommended to use together! - Cover brown dark circles, blue dark circles, and black dark circles with Ten-cealer's orange and the sponge! &be Ten-cealer UV Plus