<&be> Haruna Kawaguchi's Secret to Stylish Skin is an 'Easy 3-STEP' Process. New Base Makeup Line CM Released
The makeup brand '&be', produced by Yusuke Kawakita, will release a new web commercial featuring Haruna Kawaguchi on April 7, 2026. The CM promotes an easy 3-step routine for achieving flawless, stylish skin.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 22:56 (323h 25m after Collected)
**<&be>, produced by hair and makeup artist Yusuke Kawakita, will release the new CM 'Easy Stylish Skin in 3 Steps' featuring brand muse Haruna Kawaguchi starting April 7, 2026 (Tuesday) on the <&be> official website, as well as on official SNS platforms including YouTube, Instagram, X (formerly Twitter), and TikTok.**
The true essence of 'Kawakita Makeup', which brings out one's natural beauty through a minimal process, <&be>'s base makeup line was renewed last year. In addition to enhancing functionality and finish—such as the '&be UV Primer Rich Moist' that leads to a firm and glossy skin impression with high moisturizing power, the '&be Tencealer UV Plus' that covers 10 skin concerns with just one product*, and the '&be Lasting Cushion Foundation' that offers a raw matte skin finish combining matte and glossy elements while providing high coverage despite its thin film—the packaging has also been reborn with a refined design.
In the new CM 'Easy Stylish Skin in 3 Steps' unveiled today, brand muse Haruna Kawaguchi showcases the process of creating overwhelming 'stylish skin' in just 3 steps, holding these renewed base makeup items. Please pay attention to Kawaguchi, who shows a confident and beautiful expression wearing an evenly toned glossy skin, and the secret to her 'stylish skin'.
*Due to makeup effects
## **CM Overview**
The theme of this CM is to unravel the secret of Haruna Kawaguchi's 'stylish skin'. First, in STEP 1, moisturize and add gloss to the skin with '&be UV Primer Rich Moist'. In the following STEP 2, pinpoint and cover* concerning skin issues like dark circles with '&be Tencealer UV Plus'. In the final STEP 3, by layering '&be Lasting Cushion Foundation', a natural 'stylish skin' is easily completed. Through Kawaguchi's flawless and beautiful skin, the CM expresses that anyone can achieve 'worry-free skin' through a minimal process and technique-less application as long as they have <&be>'s base makeup items.
*Due to makeup effects
■Title: &be 'Easy Stylish Skin in 3 Steps' Edition
■CM Full Version URL: https://www.youtube.com/watch?v=-3cDHKX74PE
■Release Date and Time: April 7, 2026 (Tuesday) 11:00
■Release Locations: Official website, Official SNS
The true essence of 'Kawakita Makeup', which brings out one's natural beauty through a minimal process, <&be>'s base makeup line was renewed last year. In addition to enhancing functionality and finish—such as the '&be UV Primer Rich Moist' that leads to a firm and glossy skin impression with high moisturizing power, the '&be Tencealer UV Plus' that covers 10 skin concerns with just one product*, and the '&be Lasting Cushion Foundation' that offers a raw matte skin finish combining matte and glossy elements while providing high coverage despite its thin film—the packaging has also been reborn with a refined design.
In the new CM 'Easy Stylish Skin in 3 Steps' unveiled today, brand muse Haruna Kawaguchi showcases the process of creating overwhelming 'stylish skin' in just 3 steps, holding these renewed base makeup items. Please pay attention to Kawaguchi, who shows a confident and beautiful expression wearing an evenly toned glossy skin, and the secret to her 'stylish skin'.
*Due to makeup effects
## **CM Overview**
The theme of this CM is to unravel the secret of Haruna Kawaguchi's 'stylish skin'. First, in STEP 1, moisturize and add gloss to the skin with '&be UV Primer Rich Moist'. In the following STEP 2, pinpoint and cover* concerning skin issues like dark circles with '&be Tencealer UV Plus'. In the final STEP 3, by layering '&be Lasting Cushion Foundation', a natural 'stylish skin' is easily completed. Through Kawaguchi's flawless and beautiful skin, the CM expresses that anyone can achieve 'worry-free skin' through a minimal process and technique-less application as long as they have <&be>'s base makeup items.
*Due to makeup effects
■Title: &be 'Easy Stylish Skin in 3 Steps' Edition
■CM Full Version URL: https://www.youtube.com/watch?v=-3cDHKX74PE
■Release Date and Time: April 7, 2026 (Tuesday) 11:00
■Release Locations: Official website, Official SNS