[YouTube Subscribers Exceed 1 Million] Okyan Mama, Proponent of 'Face Dance,' Achieves Cumulative Sales of 1.08 Million Units for Her Own Cosmetics Brand 'Selif'
The Japan Self-Lifting Association announced that Okyan Mama, its representative and advocate of the unique 'Face Dance' method, has surpassed 1 million subscribers on her official YouTube channel. This achievement highlights the growing popularity of her self-care beauty philosophy. Concurrently, her proprietary cosmetics brand 'Selif,' developed to complement 'Face Dance,' has achieved cumulative sales of over 1.08 million units, with recent monthly sales reaching approximately 30 million yen, reflecting significant business growth.
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- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 01:45 (372h 5m after Collected)
The Japan Self-Lifting Association is pleased to announce that the official YouTube channel operated by its representative, Okyan Mama, has surpassed 1 million subscribers.
The channel has been advocating for self-lifting through its unique 'Face Dance' method, spreading a new beauty philosophy of 'lifting oneself up through one's own power.' It has garnered significant support across all generations and has now reached a major milestone.
■ The Unique Method: "Face Dance"
"Face Dance," advocated by Okyan Mama, is a self-care method that focuses on facial muscles.
Rather than relying on cosmetic medical treatments or external procedures,
the philosophy of "beauty that transforms through one's own power" has resonated with many, gaining continuous support.
On YouTube, practical videos and explanations are shared, promoting beauty habits that can be incorporated into daily life.
■ Proprietary Brand "Selif" Also Surpasses 1.08 Million Cumulative Sales
The proprietary cosmetics brand "Selif," launched on the back of trust cultivated through YouTube, has also surpassed 1.08 million cumulative sales.
Recently, monthly sales have expanded to approximately 30 million yen, growing to an annual turnover exceeding 350 million yen.
Selif, developed as a "beauty item to be used in conjunction with Face Dance," is expanding its support based on the relationship of trust with its fans.
Furthermore, this growth has been supported by One Tube Inc. (Representative: Taiga Hayami) through YouTube strategy and e-commerce conversion path design assistance, which involved rebuilding content design and optimizing brand conversion paths. Efforts are underway to evolve YouTube from a "broadcasting medium" into an "asset medium that generates sustainable sales."
■ Comment from Okyan Mama
"The number 1 million is merely a waypoint. Delivering value to everyone who supports me is what I consider most important. Our collaboration with One Tube has further strengthened the synergy between YouTube and the Selif brand. I want to continue spreading 'beauty that allows one to lift themselves up.'"
■ Future Outlook
In the future, we plan to:
・Further popularize the self-lifting culture
・Strengthen the Selif brand
・Expand educational content
The 1 million mark is a waypoint, and we will continue to advance to the next stage.
■ Related Information
Okyan Mama Official YouTube
https://www.youtube.com/@okyanmama/videos
Selif Official Website
Japan Self-Lifting Association (General Incorporated Association)