【NEW Krewrap x Rakuten Eagles】Tohoku Limited! Rakuten Eagles Design "NEW Krewrap" to be Released in Limited Quantities from May 11 (Monday)
Kureha Corporation will launch a Tohoku-exclusive, limited-edition "NEW Krewrap" featuring Rakuten Eagles designs from May 11, 2026. This collaboration was realized because Kureha's main production base is located in Tohoku, as part of its community-rooted activities.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 18:00
- 🔍 Collected: May 11, 2026 at 09:31
- 🤖 AI Analyzed: May 11, 2026 at 09:39 (7 min after Collected)
Kureha Corporation (Headquarters: Chuo-ku, Tokyo; Representative Director and CEO: Katsuyasu Nabutake) will launch a Rakuten Eagles-designed "NEW Krewrap" exclusively in the Tohoku region and in limited quantities starting May 11, 2026 (Monday).
■ Background of Release
"NEW Krewrap" was the first household food packaging wrap launched in Japan in July 1960, and will celebrate its 66th anniversary in July 2026, having been sold as a beloved long-selling product. Kureha Corporation, which manufactures the raw materials for "NEW Krewrap," has its main production base located in the Tohoku region, the activity area of the Rakuten Eagles. This productization was realized due to the company's deep roots in the same Tohoku region!
■ Product Lineup
The Rakuten Eagles package retains the ease of use of NEW Krewrap, with special packaging featuring mascots on each size. It is a product that can be enjoyed not only for everyday household use but also by Rakuten Eagles fans.
① "NEW Krewrap Regular Rakuten Eagles Package", 30cm x 20m
② "NEW Krewrap Mini Rakuten Eagles Package", 22cm x 20m
③ "NEW Krewrap Mini Mini Rakuten Eagles Package", 15cm x 20m
■ Product Features
Each package features a special design centered around the main mascots of the Rakuten Eagles, inspired by the Rakuten Eagles and the six prefectures of Tohoku. The mascots are original designs combining Tohoku's traditional events, and when the three sizes are arranged vertically, the three characters are depicted standing together. The background features food and culture from the six Tohoku prefectures, and includes map icons of the six Tohoku prefectures, making it truly "Tohoku limited."
Furthermore, the entire package is unified in the Eagles' "Crimson Red" color, and attention to detail is evident in the special specifications, such as the baseball icon for the wrap finder seal and the uniform back number design for the "M" in meter notation.
Clutch with Sendai Tanabata Festival design
Clutch-na with Yamagata Hanagasa Festival design
Switch with Fukushima Akabeko design
Three characters lined up vertically!
Food of the six Tohoku prefectures
Culture of the six Tohoku prefectures
Icons of the six Tohoku prefectures
Baseball icon in Eagles color
Meter notation with back number design
■ Official SNS
Official HP: Kurelife | Kureha Household Products Site
Official Instagram: Krewrap [Official] (@krewrap_kureha)
Official X: Krewrap [Official] (@krewrap_kureha)
Official TikTok: Krewrap [Kureha Official] (@krewrap_kureha)
Official YouTube: Kureha Official Channel
■ Company Overview
Company Name: Kureha Corporation
Representative Director and CEO: Katsuyasu Nabutake
Headquarters: 3-3-2 Nihonbashi Hamacho, Chuo-ku, Tokyo
Established: June 21, 1944
Business Description: Manufacturing and sales of functional, chemical, and resin products
URL: https://www.kureha.co.jp/
■ Background of Release
"NEW Krewrap" was the first household food packaging wrap launched in Japan in July 1960, and will celebrate its 66th anniversary in July 2026, having been sold as a beloved long-selling product. Kureha Corporation, which manufactures the raw materials for "NEW Krewrap," has its main production base located in the Tohoku region, the activity area of the Rakuten Eagles. This productization was realized due to the company's deep roots in the same Tohoku region!
■ Product Lineup
The Rakuten Eagles package retains the ease of use of NEW Krewrap, with special packaging featuring mascots on each size. It is a product that can be enjoyed not only for everyday household use but also by Rakuten Eagles fans.
① "NEW Krewrap Regular Rakuten Eagles Package", 30cm x 20m
② "NEW Krewrap Mini Rakuten Eagles Package", 22cm x 20m
③ "NEW Krewrap Mini Mini Rakuten Eagles Package", 15cm x 20m
■ Product Features
Each package features a special design centered around the main mascots of the Rakuten Eagles, inspired by the Rakuten Eagles and the six prefectures of Tohoku. The mascots are original designs combining Tohoku's traditional events, and when the three sizes are arranged vertically, the three characters are depicted standing together. The background features food and culture from the six Tohoku prefectures, and includes map icons of the six Tohoku prefectures, making it truly "Tohoku limited."
Furthermore, the entire package is unified in the Eagles' "Crimson Red" color, and attention to detail is evident in the special specifications, such as the baseball icon for the wrap finder seal and the uniform back number design for the "M" in meter notation.
Clutch with Sendai Tanabata Festival design
Clutch-na with Yamagata Hanagasa Festival design
Switch with Fukushima Akabeko design
Three characters lined up vertically!
Food of the six Tohoku prefectures
Culture of the six Tohoku prefectures
Icons of the six Tohoku prefectures
Baseball icon in Eagles color
Meter notation with back number design
■ Official SNS
Official HP: Kurelife | Kureha Household Products Site
Official Instagram: Krewrap [Official] (@krewrap_kureha)
Official X: Krewrap [Official] (@krewrap_kureha)
Official TikTok: Krewrap [Kureha Official] (@krewrap_kureha)
Official YouTube: Kureha Official Channel
■ Company Overview
Company Name: Kureha Corporation
Representative Director and CEO: Katsuyasu Nabutake
Headquarters: 3-3-2 Nihonbashi Hamacho, Chuo-ku, Tokyo
Established: June 21, 1944
Business Description: Manufacturing and sales of functional, chemical, and resin products
URL: https://www.kureha.co.jp/