Sayuri Matsumura Passionately Plays a Kureha Employee in Her First Commercial After Childbirth!? New Brands "Rakucho" and "iremo" TV Commercials Released! "Matsumura-san, a Kureha Employee" Episode

Kureha Corporation (Headquarters: Chuo-ku, Tokyo, President and CEO: Katsuyasu Nabutake) will begin broadcasting new TV commercials nationwide from April 4, 2026, featuring talent Sayuri Matsumura for its new household product brands, "Rakucho" and "iremo." The new TV commercial is titled "Matsumura-san, a Kureha Employee."

Matsumura-san, a Kureha Employee ~Super Easy with Foil Sheet~: https://youtu.be/Ol3Gjc_-Glc

Matsumura-san, a Kureha Employee ~Super Easy with Cooking Sheet~: https://youtu.be/veIPcV-o81M

Matsumura-san, a Kureha Employee ~Super Easy with Cooking Pack~: https://youtu.be/e5-mOS910Q0

Matsumura-san, a Kureha Employee ~Things to put in iremo~: https://youtu.be/6pNQQZQTzM4

■ New Brand Born from Kureha!

The "Kichinto-san Series," beloved for 34 years since 1992, is now graduating along with its character! Moving away from its previous "housewife-oriented" image, the brand is evolving into one that is easy for everyone to use, regardless of gender or age, making daily housework easier. The newly launched brands are "Rakucho," which makes cooking easy, and "iremo," which is perfect for storing and organizing food and daily necessities. The packaging has also been significantly renewed with designs that blend into everyday life! Please check them out at a store near you or online!

Rakucho Brand Site: https://kurelife.jp/products/rakucho/

iremo Brand Site: https://kurelife.jp/products/iremo/

■ Sayuri Matsumura Passionately Plays a Kureha Employee!?

Matsumura-san plays a passionate "Product Development Manager" at Kureha, who is in charge of the new brands. A highlight is the unique conversational drama where she enthusiastically explains the origin of the brand names to distinctive executives and junior employees. You can fully enjoy Matsumura-san's multifaceted charm, as she sometimes manipulates the executives with her familiar "cunning cuteness" and at other times shows her side as a "hardworking senior" who is dedicated to her job. Please pay attention to her ever-changing expressions and lighthearted interactions!

■ CM Story

【Rakucho】

In a tense executive meeting room, Matsumura-san from the Product Development Department presents the new brand "Rakucho." When an executive sharply questions the origin of the brand name, Matsumura-san, with earnest eyes, replies, "'Cho' is cute, isn't it?" As the stern-faced executives are taken aback by the unexpected answer, she continues with a rhythm, "Rakucho♪ Rakucho♪," striking a series of cute poses! The highlight is the surreal contrast between her "cunning cuteness" and the executives.

【iremo】

In the office, a junior employee asks Matsumura-san about the origin of "iremo." Matsumura-san explains, mixing in words from her Kansai dialect, her hometown, "It's 'iremon' (container), so it's 'iremo'!" However, her explanation doesn't get through to her junior, who doesn't understand the dialect. As the conversation doesn't connect and her frustration reaches its limit, Matsumura-san finally makes a troubled face, asking, "Why don't you understand!?" Enjoy the misunderstanding between the senior who is trying hard to teach and the confused junior.

■ Sayuri Matsumura's Comment

In this commercial, I enjoyed playing the role of a "Kureha employee" who is passionate about developing new brands. "Rakucho" makes cooking "super easy," and "iremo" can hold everything from food ingredients to daily necessities. I myself live a busy life every day, so I want to enjoy cooking and tidying up in a super cute and fun way, with the help of these convenient items that can be used in various cooking and daily situations ♡

■ Performer Profile

Sayuri Matsumura

Actress, model, talent. Active as a first-generation member of Nogizaka46, she is affectionately known as "Sayurin" and "Sayuringo." While loved for her unique "cunningly cute" character, in recent years, her "reliable" side shown in variety shows has also garnered attention. She announced her childbirth in March 2026 and will resume her activities in earnest from March of the same year.

■ Product Overview

●Rakucho

The household product brand "Rakucho" was born with the common concept of "Anyone can cook beautifully and easily." The origin of the brand name "Rakucho" comes from the idea that cooking becomes "super" + "easy." We deliver kitchen items that make even cooking beginners feel positive, thinking, "I might try using this today."

・Rakucho Frying Pan Foil Sheet

Oil and liquids do not pass through, so cooking utensils do not get dirty, making cleanup easy!

・Rakucho Cooking Sheet

Oil and liquids are less likely to pass through, making cleanup easy!

It can be used for various purposes, such as baking, steaming, and as a drop lid!

・Rakucho Cooking Pack

Heat resistant up to 110℃, safe for hot water bathing and microwave defrosting. Free to use from freezing to cooking!

・Shii-chan, Hoilun

A duo of cooking sheets and foil sheets.

They are efficiency-oriented, valuing time performance, and hate troublesome things.

●iremo

The storage and organization brand "iremo" was born with the common concept of "A slightly better, just right, and more desirable container." The origin of the brand name "iremo" comes from "iremono" (container) + "More" = iremo. We deliver convenient storage and organization items that make you want to put "this and that" in them, from food ingredients to daily necessities.

・iremo Freezer Bag

With a gusset, it stands upright perfectly! Sealed with a double zipper, it is useful in various situations, not just for cooking and storage.

・iremo Freezer Bag Barrier

Suppresses food deterioration with the power of aluminum! Keeps food fresh longer and prevents odor leakage!

・iremo Rice Storage Container (Round)

Microwave safe with the lid on! Just pop it into a rice bowl!

・iremo Storage Container (Square)

Set the flap in the recess, and it's microwave safe with the lid on!

・iremo Storage Container (Round)

Clicks shut! Secure storage. Widely used not only for freezing and refrigeration but also for lunch boxes.

・Puchiro

The freezer bag character.

Its charm point is its transparent body that sees through everything and tells no lies.

・Hokamaru

The round rice storage container character.

Its special skill is eating every single grain of rice cleanly.

■ Official SNS

Official HP: Kurelife | Kureha Household Products Site

Official Instagram: Krewrap [Official] (@krewrap_kureha)

Official X: Kuremaru [Krewrap Official] (@krewrap_kureha)

Official TikTok: Krewrap [Kureha Official] (@krewrap_kureha)

Official YouTube: Kureha Official Channel

■ Company Overview

Company Name: Kureha Corporation

Representative Director, President and CEO: Katsuyasu Nabutake
Head Office Location: 3-3-2 Nihonbashi Hamacho, Chuo-ku, Tokyo
Date of Establishment: June 21, 1944

Business Activities: Manufacturing and sales of functional, chemical, and resin products

URL: https://www.kureha.co.jp/