85.7% of People in Their 20s Cite 'Posture, Cleanliness, and Self-Management' as Conditions for Trusting Sales Reps: RIZAP and Next Generation Career Research Institute Joint Survey
A joint survey by Next Generation Career Research Institute and RIZAP found that 94.8% of professionals believe a sales rep's impression affects their decision. Especially among younger generations, non-verbal factors like posture and self-discipline are highly valued. Consequently, a project to verify the link between physical conditioning and business performance has been launched.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 00:00
- 🔍 Collected: April 28, 2026 at 15:31
- 🤖 AI Analyzed: April 28, 2026 at 15:58 (26 min after Collected)
The 'Next Generation Career Research Institute,' a think tank operated by YOUTRUST, conducted an 'Awareness Survey on Sales Results and Mind-Body Condition' in collaboration with RIZAP Inc., which operates the personal training gym 'RIZAP,' targeting YOUTRUST users.
The results revealed that 94.8% of business professionals receiving sales proposals answered that 'the representative's impression and personality affect the decision to accept the proposal.' Notably, the younger the generation, the more they tended to use 'the representative's physique and posture' as a criterion for trust.
On the other hand, looking at the business professionals themselves, 78.4% responded that they 'feel a limit to continuing mind-body management on their own.' This reached 83.3% for those in their 20s and 30s. A gap has emerged where people 'know it is important but cannot continue.'
In response to these results, both companies have launched a joint verification project to examine 'how physical conditioning affects business performance.' They are starting to recruit participants for an experiential documentary and verification monitors.
▼ Survey Result Summary
- 94.8% of respondents said the 'impression and personality of the sales representative' affects decision-making.
- 85.7% of people in their 20s listed 'posture,' 'cleanliness,' or 'self-management' as a condition for a trustworthy sales representative. This trend was more pronounced among younger generations (63.6% in their 30s, 41.2% in their 40s).
- 78.4% feel a limit to continuing mind-body management alone. For those in their 20s and 30s, this reached 83.3%, about 9 points higher than those in their 40s and above (74.6%).
- 77.6% expect that if they acquire the ability to discipline themselves through professional management, their sales results and market value will increase.
Background of this Survey
In recent years, work styles and views on careers have changed significantly, with a growing emphasis on 'working in one's own way' and having a 'satisfying career.' On the other hand, in business settings where results are required, many business professionals feel pressure and conflict, such as 'wanting to produce more results' or 'wanting to face customers with confidence.'
Under these circumstances, this survey focused on the question: 'Is it only speaking skills and knowledge that influence sales results?' Factors such as posture, facial expression, tone of voice, self-management habits, and confidence—these 'mind-body conditions' might also be influencing the quality of business meetings and relationship building with customers. RIZAP and the Next Generation Career Research Institute conducted this survey to verify this hypothesis.
Survey Overview
- Name: Awareness Survey on Sales Results and Mind-Body Condition
- Target: YOUTRUST users (business professionals in their 20s to 50s)
- Method: Internet-based questionnaire
- Period: April 3 to April 8, 2026
- Valid Responses: 116
Survey Results
1. 94.8% respond that 'the representative's own impression and personality affect decision-making.'
When asked if the salesperson's impression and personality affect the decision to accept a proposal, 94.8% said it 'affects' (50.8% 'highly affects,' 44.0% 'somewhat affects'). It is clear that decision-making is influenced not only by 'what is proposed' but also by 'who proposes it.'
2. The key to trust is 'logicality' and 'quick response.' The younger generation also emphasizes 'posture, self-management, and cleanliness.'
When asked about common characteristics of sales representatives felt to be 'excellent or trustworthy' (multiple answers), the top answers included logical explanation skills and response speed, but non-verbal elements like expression, posture, and cleanliness were also emphasized.
By generation, those in their 20s and 30s (51.9%) rated 'behavior and posture that exude confidence' and 'thorough self-management routines' (31.5%) higher than those in their 40s and above (33.9% / 22.6%).
Furthermore, the percentage of those who listed 'posture,' 'a lean physique with a sense of cleanliness,' or 'thorough self-management routines' as trust conditions was 85.7% for those in their 20s, 63.6% for those in their 30s, and 41.2% for those in their 40s. This suggests that younger generations have a stronger tendency to evaluate sales representatives based on non-verbal information.
The results revealed that 94.8% of business professionals receiving sales proposals answered that 'the representative's impression and personality affect the decision to accept the proposal.' Notably, the younger the generation, the more they tended to use 'the representative's physique and posture' as a criterion for trust.
On the other hand, looking at the business professionals themselves, 78.4% responded that they 'feel a limit to continuing mind-body management on their own.' This reached 83.3% for those in their 20s and 30s. A gap has emerged where people 'know it is important but cannot continue.'
In response to these results, both companies have launched a joint verification project to examine 'how physical conditioning affects business performance.' They are starting to recruit participants for an experiential documentary and verification monitors.
▼ Survey Result Summary
- 94.8% of respondents said the 'impression and personality of the sales representative' affects decision-making.
- 85.7% of people in their 20s listed 'posture,' 'cleanliness,' or 'self-management' as a condition for a trustworthy sales representative. This trend was more pronounced among younger generations (63.6% in their 30s, 41.2% in their 40s).
- 78.4% feel a limit to continuing mind-body management alone. For those in their 20s and 30s, this reached 83.3%, about 9 points higher than those in their 40s and above (74.6%).
- 77.6% expect that if they acquire the ability to discipline themselves through professional management, their sales results and market value will increase.
Background of this Survey
In recent years, work styles and views on careers have changed significantly, with a growing emphasis on 'working in one's own way' and having a 'satisfying career.' On the other hand, in business settings where results are required, many business professionals feel pressure and conflict, such as 'wanting to produce more results' or 'wanting to face customers with confidence.'
Under these circumstances, this survey focused on the question: 'Is it only speaking skills and knowledge that influence sales results?' Factors such as posture, facial expression, tone of voice, self-management habits, and confidence—these 'mind-body conditions' might also be influencing the quality of business meetings and relationship building with customers. RIZAP and the Next Generation Career Research Institute conducted this survey to verify this hypothesis.
Survey Overview
- Name: Awareness Survey on Sales Results and Mind-Body Condition
- Target: YOUTRUST users (business professionals in their 20s to 50s)
- Method: Internet-based questionnaire
- Period: April 3 to April 8, 2026
- Valid Responses: 116
Survey Results
1. 94.8% respond that 'the representative's own impression and personality affect decision-making.'
When asked if the salesperson's impression and personality affect the decision to accept a proposal, 94.8% said it 'affects' (50.8% 'highly affects,' 44.0% 'somewhat affects'). It is clear that decision-making is influenced not only by 'what is proposed' but also by 'who proposes it.'
2. The key to trust is 'logicality' and 'quick response.' The younger generation also emphasizes 'posture, self-management, and cleanliness.'
When asked about common characteristics of sales representatives felt to be 'excellent or trustworthy' (multiple answers), the top answers included logical explanation skills and response speed, but non-verbal elements like expression, posture, and cleanliness were also emphasized.
By generation, those in their 20s and 30s (51.9%) rated 'behavior and posture that exude confidence' and 'thorough self-management routines' (31.5%) higher than those in their 40s and above (33.9% / 22.6%).
Furthermore, the percentage of those who listed 'posture,' 'a lean physique with a sense of cleanliness,' or 'thorough self-management routines' as trust conditions was 85.7% for those in their 20s, 63.6% for those in their 30s, and 41.2% for those in their 40s. This suggests that younger generations have a stronger tendency to evaluate sales representatives based on non-verbal information.