【KINS PRIME】Launching EXECUTIVE CONSULTING, a personalized support program to maximize executive performance starting from gut health

Introduction

KINS Co., Ltd. (Headquarters: Koto-ku, Tokyo; Representative Director: Yuzuru Shimokawa; hereinafter "KINS"), which develops comprehensive bacterial care services, offers the "EXECUTIVE CONSULTING Plan," a personalized support program that scores daily physical condition and performance, primarily for executives, to establish optimal condition management.

In recent years, the gut has been recognized as an organ playing a crucial role in health maintenance, with research rapidly advancing. The balance of intestinal bacteria is associated with immunity and physical condition management. It is known that many serotonin, which is the starting point for sleep, emotions, and autonomic nervous system regulation, are synthesized in the gut by bacteria involved in its production. Furthermore, numerous papers related to aging are also emerging.

This time, focusing on shotgun metagenome analysis, which scores the production of short-chain fatty acids—an indicator of gut activity for obesity suppression, blood sugar regulation, immune function enhancement, allergy prevention, bowel movement improvement, intestinal barrier function improvement, endurance enhancement, and fatigue reduction—we conduct hormone (vitality/sleep/mental), blood sugar, and nutritional analyses. A dedicated nurse or registered dietitian will strategically support "creating an irreplaceable body unique to you" not only for individuals but also for corporations.

Background: Maximizing human capital from intuition to science

For executives and officers who operate in "ON mode" 24 hours a day, 365 days a year, with long working hours and business dinners being commonplace, managing their own physical condition is a critical management issue directly linked to business growth. The impact on productivity due to presenteeism, where performance declines even when at work due to poor health, is gaining attention as a health challenge in corporate management.

This plan aims to maximize human assets over the long term by not relying on "intuition" for physical condition management, such as diet and lifestyle habits, but by scoring and strategically improving it using the latest science.

▼Summary of Fermented Korean Ginseng Efficacy Rate

Three features of the EXECUTIVE CONSULTING Plan

①Provision of "Integrated Value" by combining four biological data points

We visualize the body's condition from four multifaceted data points, including shotgun metagenome analysis, which can be performed at home without going through a medical institution.

・Intestinal bacteria: Scores your good bacteria, bad bacteria, and metabolites (short-chain fatty acid production, etc.).

・Blood sugar: Monitors changes every 5 minutes for 10 days to understand the correlation with fatigue and drowsiness.

・Nutrient analysis: Quantifies calorie intake and each nutrient, linking it with blood sugar data.

・Hormones: Measures testosterone, melatonin, and cortisol through saliva tests to analyze vitality and sleep quality.

②One-stop personalized support by a team of experts

In addition to analyzing test results, dedicated staff such as registered dietitians and nurses support daily behavioral changes via LINE, etc. This eliminates the time executives spend researching and choosing, allowing them to focus on their core business throughout the year.

③Provision of fermented Korean ginseng to build the foundation for performance

We provide a unique supplement of fermented Korean ginseng, rich in evidence, that can be absorbed regardless of the intestinal environment. Monitor surveys have shown high satisfaction with aspects such as feeling refreshed upon waking and improved concentration.

▼What we offer

Service details and fees

Name: EXECUTIVE CONSULTING (Corporate/Individual)

Content: Two annual regular check-ups (gut flora, blood sugar, hormones, nutrients), two boxes of fermented Korean ginseng per month, online consultations and LINE support by a dedicated staff, free invitation to an exclusive community.

Monthly fee: 55,000 JPY (tax included) *Annual contract

Service website: [https://prime.yourkins.com/consulting]

Invitation-only Executive Community "KINS PRIME SUMMIT"

Users of this plan will receive a free invitation to the "KINS PRIME SUMMIT," an invitation-only summit held twice a year where "knowledge, food, and connections" intersect. It provides a platform for sharing the latest wellness knowledge and networking among like-minded executives.

About KINS

KINS Co., Ltd. is a microbiome-focused health tech company with the mission to "free the world from chronic diseases and symptoms through the power of bacteria." Leveraging its strengths in both medical expertise and B2C marketing, it has a product business with over 120,000 users (targeting women and men) and a clinic business (2 animal hospitals in Japan for the treatment and clinical research of chronic diseases and symptoms related to bacteria). Keywords: