YOUR MEAL Co., Ltd. (Headquarters: Minato City, Tokyo; CEO: Daisuke Sudo; hereinafter "YOUR MEAL") announces the expansion of distribution for its protein coffee "YOUR COFFEE," launching an individually packaged version on official YOUR MEAL stores on e-commerce platforms including Rakuten, Amazon, and others.
In conjunction with this launch, we are also introducing, for the first time under the YOUR brand, an e-commerce-exclusive set product: the "YOUR MORNING SET," a breakfast trial set combining the high-protein "wellness bread" "YOUR BREAD" with "YOUR COFFEE."
Under the "YOUR" brand, we will continue to provide convenient, protein-rich meal options.
Supporting Healthy Eating with "YOUR COFFEE"
As demand for healthier diets continues to grow among modern consumers, a key challenge remains: "if it's not delicious, it's hard to stick with." The "YOUR" brand lineup—"YOUR MEAL," "YOUR BREAD," and "YOUR COFFEE"—has gained popularity by delivering great taste without compromising on high protein content.
"YOUR COFFEE" allows users to easily consume 7g of protein simply by dissolving it in hot or cold water, while enjoying a rich coffee flavor. Until now, customers have frequently requested a continuously available single-serve format and expressed difficulty purchasing due to limited local retail availability, highlighting a growing demand for more accessible purchasing options.
With the launch of sales on official YOUR MEAL stores on Rakuten, Amazon, Qoo10, and Yahoo! Shopping, we now offer a convenient purchasing environment accessible from anywhere in Japan. Customers can easily order through familiar e-commerce platforms and also take advantage of each platform's point reward programs and sales events.
Product Information: YOUR COFFEE Individually Packaged Format
Product Name: YOUR COFFEE Individually Packaged Format Price: 3,650 JPY (tax included) Contents: 150g (10g x 15 packets) Nutritional Information per packet (10g):
Energy: 33 kcal Protein: 7.0g Fat: 0.0g Carbohydrates: 2.1g - Sugars: 0.5g - Dietary Fiber: 1.6g Salt Equivalent: 0.1g
Release Date: Gradual rollout starting June 2026 Sales Channels: Amazon, Rakuten, Qoo10, Yahoo! Shopping
▶ YOUR COFFEE Official Website: https://your-coffee.shop
[First-Ever Set Product] YOUR MORNING SET : Breakfast Trial Set with YOUR BREAD and YOUR COFFEE
This time, the "YOUR" brand introduces a bundled set combining the high-protein, great-tasting long-life bread "YOUR BREAD" with "YOUR COFFEE." The set will be gradually launched from June 2026 as an e-commerce exclusive.
We offer popular products—"YOUR BREAD" in Plain and Belgian Chocolate flavors, along with individually packaged "YOUR COFFEE"—in an accessible trial set.
Contents:
YOUR BREAD Plain (1 serving) YOUR BREAD Belgian Chocolate (1 serving) YOUR COFFEE Single Serve Pack (10g) x 2 packets
Price: 1,499 JPY (tax included) Shipping: Free Delivery Method: Delivered via NekoPos
Release Date: Gradual rollout starting June 2026 Sales Channels: Amazon, Rakuten, Qoo10
Cumulative Sales Reach 300,000 Meals: High-Protein Long-Life Bread "YOUR BREAD"
"YOUR BREAD" is a long-life bread designed for nutritional balance and high protein content, delivering over 16g of protein per serving—meeting the recommended daily intake of protein for adult women per meal (※1). Developed over more than a year, it aims to be a "wellness bread" enjoyable every day.
To enhance flavor, the Plain version includes cream with Hokkaido Tokachi butter, while the Belgian Chocolate version features rich, aromatic Belgian chocolate cream. Through product improvements, the current protein content is 16.6g in the Plain version and 18.1g in the Belgian Chocolate version. Additionally, using "Pain au Naturel" (※2) as a fermentation starter gives the bread a soft, chewy texture that stays fresh longer.
Since its launch, and approximately one year after the full-scale e-commerce release, "YOUR BREAD" surpassed 300,000 cumulative meals sold by the end of February 2026.
※1 Calculated based on three meals per day according to the "Dietary Reference Intakes for Japanese (2020 edition)."
※2 A traditional method using a fermented starter cultivated in northern Italy for over 100 years.
▶ YOUR BREAD Official Website: https://yourbread.jp
About YOUR MEAL
Under the purpose of "Coloring People and the Planet," YOUR MEAL operates the body-make food subscription service "Muscle Deli," delivering nutritionally optimized meals for body shaping and dieting; the "Muscle Catering" service, offering high-protein, healthy catering, hors d'oeuvres, and bento meals; and the custom meal delivery service "YOUR MEAL," tailored to individual goals and preferences. The brand is also popular for its protein-rich long-life bread "YOUR BREAD" and coffee "YOUR COFFEE." Since July 2023, YOUR MEAL has been supported by DM Mitsui Group, Japan's largest sugar manufacturer.
[Celebrating 10th Anniversary on November 29, 2026]
To express gratitude to all who have supported us, we will launch a year-long anniversary campaign centered around our corporate slogan "BUILD MEAL! CHANGE WORLD!"
10th Anniversary Special Website: https://your-meal.co.jp/10th-anniversary/
Business Activities: Lifestyle Support Services, Meal Delivery Services
CEO: Daisuke Sudo
Headquarters: Mita S-Garden, 5-26-16 Mita, Minato City, Tokyo 108-0014
Founded: November 29, 2016
Official Website: https://your-meal.co.jp/
FACT BOX
- Source: PR TIMES
- Category: 新商品
- Organizations: Amazon / Qoo10